The document discusses the presentation from August 13, 2012, by Jeffrey Dungen, highlighting the intersection of real-life presence and digital technology. ReelyActive aims to create a system that enhances real-world interactions through proximity identification and has made significant progress towards a commercial launch in early 2013. Key challenges include anticipating demand and adopting new technologies while preparing for monetization and strategic partnerships.

1. As presented on August 13th, 2012,
Day 1 of FounderFuel’s third cohort.

2. Real life presence / Online presence

3. But the human world isn't digital!
"As all of our information becomes digital - from
video and audio to print and money - hundreds
of millions of new devices and people are
coming online every year (IDC, 2011)"

4. What if you could explore a museum
like you do Wikipedia, complete with
browse history?

5. What if "likes" were highlighted for
you in real life and you could "like"
real world discoveries?

6. What if walking into a space meant
logging into that space?

7. Proximity Identification
GPS
WiFi
NFC

8. 2012 2013
In March 2012, a majority of U.S. mobile
subscribers (50.4%) owned smartphones
(Source: Nielsen)

9. Incentive for Infrastructure

10. Incentive to Innovate

11. Incentive to be Identified

12. Putting it all together:
Every business, home and vehicle is a potential
deployment.
Every developer is a potential innovator, partner
and client.
Every human is a potential participant, user and
customer.
Multi-billion $ market

13. reelyActive really are active!
We have 15 years combined experience
building similar technology together. Now we're
back together to seize an opportunity.
In six months we've developed an end-to-end
working system including production-ready
hardware which is undergoing trials in both
Canada and the US.

14. Still working
since May!

15. What's next?
● On schedule for MVP completion by year-
end
● Commercial launch in early 2013
● Immediate revenue stream from
subscriptions

16. Challenges: Adopt-a-Dentist
● Correctly anticipating demand and managing
infrastructure adoption
● Eliminating the friction associated with tag
use by harnessing Bluetooth Low Energy
technology as it finds its way into the latest
smart devices

17. What's on our plate?
● Securing financing to reach commercial
launch
● Establishing strategic partnerships in initial
target markets, converting customers
● Preparing for Bluetooth Low Energy

18. What's on your plate?
Infrastructure:
Deploy a trial
system
Innovation:
Build on our
platform
Identification:
Prepare to monetize!

19. Together, we will bridge real-life
presence to the cloud
and forever change the human world!

20. You've been listening to:
Jeffrey Dungen
Co-founder and President
jeff@reelyactive.com