This is our first ever pitch deck, exactly as it was presented on Day 1 of the third cohort of the FounderFuel accelerator on August 13th, 2012. The Internet of Things would not re-establish itself as a buzzword until later that year, hence our self-description as "the proximity identification platform".
But the human world isn't digital!
"As all of our information becomes digital - from
video and audio to print and money - hundreds
of millions of new devices and people are
coming online every year (IDC, 2011)"
What if you could explore a museum
like you do Wikipedia, complete with
What if "likes" were highlighted for
you in real life and you could "like"
real world discoveries?
What if walking into a space meant
logging into that space?
Putting it all together:
Every business, home and vehicle is a potential
Every developer is a potential innovator, partner
Every human is a potential participant, user and
Multi-billion $ market
reelyActive really are active!
We have 15 years combined experience
building similar technology together. Now we're
back together to seize an opportunity.
In six months we've developed an end-to-end
working system including production-ready
hardware which is undergoing trials in both
Canada and the US.
● On schedule for MVP completion by year-
● Commercial launch in early 2013
● Immediate revenue stream from
● Correctly anticipating demand and managing
● Eliminating the friction associated with tag
use by harnessing Bluetooth Low Energy
technology as it finds its way into the latest
What's on our plate?
● Securing financing to reach commercial
● Establishing strategic partnerships in initial
target markets, converting customers
● Preparing for Bluetooth Low Energy
What's on your plate?
Deploy a trial
Build on our
Prepare to monetize!
Together, we will bridge real-life
presence to the cloud
and forever change the human world!
You've been listening to:
Co-founder and President