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Mobile Engagement 2012: A Winning Strategy
The document discusses the growth and significance of mobile engagement strategies, highlighting trends such as the increasing use of mobile devices, mobile payments, and healthcare applications through mobile technology. Key statistics include an anticipated exceeding of mobile data traffic and smartphone usage, indicating a shift towards more localized and accessible services. The document also emphasizes the importance of strategic marketing efforts, user engagement, and leveraging technology to enhance user experiences across various sectors.
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Mobile Engagement 2012: A Winning Strategy
- 1. Mobile Engagement: A WinningStrategy By: Dawn Yankeelov, President Aspectx Date: Oct. 16, 2012
- 2. Market Conditions •Everyone’s Headis in The Cloud • Peak 10, Amazon • Capture Fixation • Goggle, Serge (sergesdk.com), and QR CodesLouis • If It’s Not Drilled Down to Local, Then Who Cares • Why Wait, RedeApp, and Scoutmob •Save Me Money and/or Time • Pinterest, FB, Linked In, Groupon
- 3. What We WillCover “In the beginning, God logged on,”…. The CirculatingTXT Joke-- TECHNOLOGY impact Year 2025: Father angrily to his little kid: “Why don't u trust me... I told u a hundred times that you were really born, not downloaded.” http://www.zedge.net/txt/272456/?pos=8&search=technology&cep=8
- 4. Survey Says… • Evena year ago, there were already more than 700,000 Mobile Apps; estimated now at 2 Mil. •The Number Of Mobile Devices In Use Will Exceed World’s Population By End of 2012 •In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000 (597 petabytes vs. 75 petabytes) • By 2016, video will be over 70% of mobile traffic. It is already slightly more than half of all traffic. •By the end of 2012, over 100 million smartphone users will be using over 1 GB/month of data --source: Techcrunch, 2/14/2012
- 5. 7 Game Changers •A No. 1: Mobile Payments/Pay by Phone •#2: Healthcare Choices by Phone •#3: Education on Mobile •#4: Govt. Gone Mobile •#5: Localization of Everything Continues •#6: Video & Chat With the Multitudes (and Siri) •#7: The Next Really Important Social Network, And the Answer is….
- 6. The Players inWith You Forrester Research 2012
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- 8. NFC. Near FieldCommunications
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- 13. Where is thatcup of Joe?
- 14. Starbucks on theCutting Edge
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- 16. New Players intoUnattended Retail d
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- 18. USA.apps.gov •m.cancer.gov •American Red Crossfirst aid •National Institute on Drug Abuse Mobile Website •Studentaid.gov •Smokey Bear •Access American Stories--a bilingual (Spanish/English) “crowdsourced” audio experience and companion to the American Stories exhibition at the Smithsonian's National Museum of American History for low vision.
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- 23. Healthcare: Hospital Use >>>A new report from health care market research company Kalorama Information estimates that the medical mobile health market was worth $84.1 million in 2010, up from about $41 million in 2009. Strate >>>According to the report -- titled "The Worldwide Market for Mobile Medical Apps" …more than 50% of physicians used PDAs or smart phones on a daily basis in their work. The average price for most medical apps was $15, the study found (Merrill, Healthcare IT News, 1/6). >>>The report found that health care apps made up approximately 1.5% of the total mobile apps market in 2009 (Byers, CMIO, 1/4). Read more: http://www.ihealthbeat.org/articles/2011/1/6/reports-predict-rise-in-mobile-health-apps- chart-progress-in-2010.aspx#ixzz2539j93rc
- 24. Hospitals Got StartedEarly •Indiana’s Columbus Regional Hospital • Added mobile version of site 2010—See that more than 13% now connect that way routinely •Athen’s-GA-based Regional Health Services • QR Codes for Mammogram Appts.—Appts. up 15% on request forms from QR Code •Baltimore’s MedStar Harbor Hospital • GeoTargeted Mobile Ad Display Campaign with Emergency Care door-to-door directions •HealthLeadersMedia 3/2012
- 25. From Branding toHealth Management Mobile Medical Reminder ‐ A short message (text messages/SMS) sent to a patient’s mobile device with reminders… upcoming doctor’s appointment, taking medication, immunization updates, refill prescriptions, etc. • Mobile Monitoring ‐ A small patch worn on the skin capable of wirelessly linking to a patient’s mobile device…could monitor heart rate, EKG, respiration, and blood pressure.
- 26. And More Mobile Monitoringof Elderly ‐ A small patch worn on the skin capable of wirelessly linking to a patient’s mobile device. The mobile device would precisely track the location of the wearer and would be able to tell if the person was standing, sitting, lying down, or fell down. Mobile Medicine/Administration ‐ Via a patch on the skin linked to a mobile device a patient could manage their therapy as well as transmit information to a physician (such as blood pressure, heart rate, respiration, etc.). ..alert would be sent to the patient or care giver.
- 27. Survey for Understanding Growth Preliminary results from a pilot test of WellDoc’s DiabetesManager system among employees of health insurer Health Care Service Corp. (HCSC) who had type 2 diabetes. But what does it really mean that 88 percent of the 156 participants called DiabetesManager “highly useful” for self-management of their condition?
- 28. On the Horizon IMSpredicts that 4.7 million Bluetooth Smart-enabled consumer medical devices will ship in 2016 and some 10.3 million will ship between now and then. “Intel sees the approval of the Running and Cycling Speed and Cadence specifications as an important milestone in the transition of low-power wireless fitness sensors from proprietary to a standards-based solution using Bluetooth 4.0,” Eric Dishman, fellow and general manager of health strategy and solutions at Intel stated in the Bluetooth SIG announcement. (Aug. 2012)
- 29. How-To: Leveraging Loyalty Getthe App Ranked: •Run an intensive CPI (cost per install) Campaign (days) •SEO/Keyword search optimization •PR •Discounting •Reviews in Blogs of Interest •Time Release at Trade Shows •To be in Top 50 of Category: 25,000 downloads per day on the app store (as of June 2012). 10,000 to be top in China. 5,000 in UK and South Korea.
- 30. Loyalty is ComingBack.
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- 32. All Charities WantYou Now.
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- 37. The Next SocialNetwork is…
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- 39. Takeaways •Be Collaborative •Define Strategy •FindCall to Action in the App Or Hold on Build •Determine Audiences in Advance •Use Metrics •Do Targeted, Intense Promotions to Drive Up Usage •Experiment with Other NEW social paths •HyperLocal is Useful so Leverage
- 40. Links of Interest •Seeembedded video—SF Speakers on Mobile for the City http://insiderlouisville.com/news/2012/10/15/listening-in-how- technology-will-make-a-smarter-louisville/ •CDC’s Social Media Toolkit http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolk it_bm.pdf •Mobilize Your Website http://gigaom.com/mobile/google-wants-to- mobilize-your-web-site-for-free/ •9 Businesses Using Pinterest Contests •http://www.socialmediaexaminer.com/pinterest-contest/ •Fatfinger Factor http://www.nypost.com/p/news/business/fatfinger_factor_M6tlkx9itnD bdoLl2cui6M
- 41. Contact Aspectx, 7003 HarrodsLanding Dr., Prospect, KY 40059 W: 502-292-2351; Cell: 502-548-1304 dawny@aspectx.com Twitter: dawnyaspectx Find me on Linked In, FB, Google+ Skype: dawny1962