We are observing a monumental effort from the industry and academia to make everything connected. Naturally, to understand the needs of these connected things, we need a better understanding of humans and where, when, and how they interact. Then we can create digital services and capabilities that fundamentally change the way we experience our lives. IoT 1.0 is all about connectivity, and scale. IoT 2.0 will be about learning and contextual automation. Designing intention- and behavior-aware services will be the principal source of differentiation, and competitive advantage for the industry players. In this talk I argue that for wide scale adoption, and market penetration of personalized IoT services, existing network infrastructure should play the key role for sensing and learning, by eliminating the cost of deployment and management of many sensors. I will show then how wireless network can be used as a sensing platform to model human behaviour and to redefine people-content, people-thing, and people-people interaction experience in an IoT enabled world.