Digital Out Of Home advertising uses Bluetooth technology to measure audience engagement with outdoor displays in real-time. Metrics such as dwell time, entry and exit points, and user profiles are collected and can be accessed through APIs to optimize content and measure campaign performance. This new method of audience measurement requires no change in user behavior and provides actionable insights to improve digital out of home advertising.

1. Digital Out Of Home

2. We are advertising!
via the devices we carry and wear
Engage
audiences
Measure
audiences

3. Dwell time:
1m52s
Came from:
Asset X
Profile:
Shared
Heading:
East
Session dur.:
3m16s
OOH Advertising!

4. Bluetooth LE “advertising” is an underutilised data source which is
Real-Time &
ActionaBLE
and requires no behavioural change whatsoever.

5. Measure audiences

6. and continue using
the tools you know.
Use our real-time APIs
Your existing back-end
Third-party platforms

7. Engage audiences
Real-time video analytics
(and complementary data feeds)
Real-time
content
here
Marketplace
Programmatic
Rules

8. Sensors SaaS
Billed per sensoror use existing Bluetooth
radio in assetPurchase
PowerNetwork

9. Are you prepared to listen?
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