Brick & Mortar Retail uses Bluetooth technology to gather customer behavior data in stores such as dwell time in aisles and session duration. This real-time data is measured through sensors and existing Bluetooth radios to track customer loyalty IDs, profiles, and paths. Retailers can use the data and real-time APIs with their existing backends and third party platforms to engage customers with targeted ads, push notifications, and digital signage based on business rules. The service is billed per sensor and retailers can use existing Bluetooth or purchase new sensors.

1. Brick & Mortar Retail

2. We are advertising!
via the devices we carry and wear
Engage
customers
Measure
customer behaviour

3. Dwell time:
2m07s
Came from:
Aisle X
Profile:
Shared
Loyalty ID:
94102
Session dur.:
3m14s
In-Store Advertising!

4. Bluetooth LE “advertising” is an underutilised data source which is
Real-Time &
ActionaBLE
and requires no behavioural change whatsoever.

5. Measure customer behaviour

6. and continue using
the tools you know.
Use our real-time APIs
Your existing back-end
Third-party platforms

7. Engage customers
Complementary
real-time data
Business
Rules
Mobile pushExisting CRM
Staff
alerts
Targeted content
on digital signage

8. SaaS
Billed per sensor
Sensors
or use existing Bluetooth
radio in assetsPurchase
PowerNetwork

9. Are you prepared to listen?
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