reach-the-stars reachthestars is a Unique way of Helping local business and Charities (NGO) to maximise their capabilities in Mumbai, Maharashtra and Worldwide.
Reach the stars
First you got to have a vision
Reach for the highest
If you could see it, you could be it
And I know you can get there
One Fine day !
Please contact Avonticca Sawant to help you on your way :)
6. Reach-The-Stars.com
Facebook
Learn How to start or improve ….
Networking skills
Status Updates
Facebook MarketPlace
Groups – Join and Get Active in them
Set up an ad campaign
8. Reach-The-Stars.com
LinkedIn
Learn How to start or improve ….
Building a Powerful Profile
Connect to people you know
Ask for Recommendations
Groups – Join and Get Active in them
Research the Company
10. Reach-The-Stars.com
Twitter
Learn How to start or improve ….
Creating an account that showcases
your professional profile!
Follow People, Companies and Institutions
Create Content that Brands YOU
Send Private Messages to Potential Mentors
Four ways to use Facebook for recruitment
The way I see it there are four basic ways to leverage Facebook to attract new employees: Ads, corporate Facebook Pages, career Facebook Pages and personal Facebook Profiles.
Facebook Ads
Facebook Ads are probably the easiest way to use Facebook as a recruitment tool. Using them to attract people to your page or career site is easy. You could even go all out and use Premium Ads to supplement a recruitment event or campaign. Creative uses of ads can go a long way. Remember the story of Alec Brownstein who creatively used Google AdWords to find a dream job? Try thinking out of the box to find candidates.
Facebook Pages
Facebook Pages are where companies go to leverage Facebook. If your company already has one or more strong Facebook pages, use them to find new candidates. Use the wall, pictures and video to promote your employer brand and corporate culture; use events to promote recruitment events or open-houses you might be holding; use apps to display all your job openings like Starbucks did. People already like your brand and products so turn those ambassadors into employees.
Similarly, if you have the resources look into building a Page dedicated careers at your company. If you go down that route, it’ll be important to have the staff to contribute. The goal of the page will really to showcase your company and get others excited about working there. Get current employees involved, answer questions, add pictures and videos.
Personal Profiles
Personal Profiles are arguably the best way to find new employees. Through your profile you can get in touch friends, family and ex-colleagues that can put you in touch with the right people. One of the biggest challenges is that it’s difficult to search members’ experience, but applications like BranchOut, that allow you to find candidates just as you would in LinkedIn, are changing that…
Try leveraging your employees’ networks by encouraging them to share openings, company events and pictures as well as Facebook check-ins. According to a 2009 Nielsen study, 90% of internet users trust a recommendation from people they know, whereas 71% trust corporate websites and even less than that trust “traditional” advertising. So the more your employees are sharing company stuff on Facebook, the more your employer brand will grow and gain trust. That’s the new reality…
Facebook is a great place to find new candidates. Because users are there to keep up with friends and acquaintances, it might actually be one of the best places to recruit.
1) Networking:
With the stats fresh in mind, we can assume that most of your colleagues and business partners will be on Facebook. Furthermore, we can assume that recruiters and prospective new employers (hiring mangers, HR people) will be on Facebook. This gives you a unique opportunity to network yourself to whoever is hiring at the moment.
Everyone expects to get contacted via Twitter but Facebook is not a professional network, and therefore you contacting somebody professionally could actually help you stand out from the crowd. I know sales people that use Facebook exactly this way as they can get through, whereas Linkedin ships hundreds of messages every week to buyers. As long as you tread carefully, this tactic will work.
Let’s say you identify a company that is recruiting, now find out who the hiring manager is. Then check for friends or friends of friends in common, in order to get referred to people working for the company or even the hiring manager direct. Contact this person with your best spiel and take it from there.
2) Status Updates:
The most obvious way to use Facebook for a job hunt is to update your status with your current situation and what you are looking for. Friends, family, old colleagues, long-time-no-speak acquaintances are all there to help you. People want to help others, it’s in human nature. You will be delighted at how much support and help you’ll get. Bear in mind that another human trait is forgetting, so you best keep updating your network and giving them the latest on your job hunt and thus staying in the forefront of their minds.
3. Facebook marketplace:
Craigslist, Gumtree and other online marketplaces are simple tools that can be very useful for your job hunt. Have you tried Facebook marketplace? Have a look through your local marketplace for job listings, you will be able to see a description and also who posted the job. You can now either apply or contact the person behind the position for more information. Facebook’s marketplace may not be as comprehensive as other marketplaces but that can benefit you as there is likely to be less competition for any roles posted there.
4) Join and get active in groups:
The groups on Facebook are just like Linkedin groups, a place to discuss and post news about a particular topic, industry or interest. You can add value to the group by joining in or starting discussions, posting links and other resources to the wall, moderating or managing sections of the group and so on. Once you have had a few conversations with people, send a friend invitation and they are likely to accept as you now know each other, albeit only online. The objective here is to network with and get noticed by others in your industry, this could lead to you being considered for upcoming job opportunities even before they are posted.
5) Posting ads:
It’s really simple to set up an ad campaign on Facebook. You can put a short ad together and link it to your bio. You can then pick what demographics you want to target and your maximum spend per day, minimum $1. The more specific you can make it the better, you only want the right people clicking through as you pay per click. These ads are likely to render some interest in yourself and may or may not lead to your dream job but it’s certainly another way to reach out.
LinkedIn has dominated the job board and professional networking industries with its 200+ million members, and is one of the #1 sources used by recruiters and employers to find candidates. If you’re not using LinkedIn to find a job or not using it as effectively as you could be, get on it. Make sure you’re getting the most out of your LinkedIn profile and experience with these tips.
1.) Complete Your Profile - Your profile should match your resume (covering the last 10-15 years only, have powerful branding, be publicly visible, etc.). Complete information makes it so that potential employers can view your accomplishments and find you by keyword searching. Your headline should be keyword rich with your targeted job titles. And don’t forget to add any relevant links to your profile, such as professional blogs or online portfolios.
2.) Post a Photo - Include a professional, flattering and engaging photo to show off your image. Profiles with photos are 7 times more likely to be viewed. Avoid photos with other people cut out of them and those taken at weddings or on vacations. Also beware of dated pictures more than 5 years old (Hint: if there are lasers in the background or your bangs are 3” tall, it’s dated… or you need a new hairdo). Also make sure that you’re smiling and look approachable; no one wants to work with Mr. Grumpy. Your picture should connect your personal/professional brand with your company of interest and its culture.
3.) Add Contacts - To best utilize LinkedIn you’ll need to add all of your professional and personal contacts to expand your network as broadly as possible. When recruiters perform candidate searches, those who are most closely connct pop to the top of the search results. You can upload from your email address book and choose from contacts within it, as well as search directly for those you know and have worked with. Run down your resume and see who you can find that has worked with you at all of your previous companies, especially supervisors!
4.) Ask and Give Recommendations - Ask and you shall receive – maybe. You want to target important people who have supervised your work at each of the positions you have listed on LinkedIn. Once you’ve added your supervisors, HR Managers, Directors, and the like as your connections, create a recommendation for them and ask them to return the favor. Remember that less can sometimes be more. 100 recommendations from co-workers won’t mean as much as a few powerful and detailed testimonials from some well-respected supervisors or company leadership.
5.) Watch your Spelling and Grammar - Just like a resume, your profile and communications on LinkedIn may be judged critically by those reading it. Copy and paste from your resume into your profile to ensure that the content has been spell-checked and reviewed for grammar and punctuation. It’s an opportunity to show off your communication skills.
6.) Update Your Status Frequently - By updating your status often you’ll be more visible to your network, and in today’s job market you can use the extra promotion! Share articles and resources relative to your expertise, share your blog posts to show thought leadership, and even throw in a note here and there that you’re seeking out a new opportunity to remind your network. You can even use a social media optimization software, such as Hootsuite, to integrate and manage your LinkedIn, Facebook, Twitter, and other social media outlets.
7.) Join Groups and Get Active - Join groups within your industry, specialty area, and location to diversify your network, find job leads, learn about free professional development events and webinars, and more. Once joining, introduce yourself on the main discussion board and interact with others’ postings. Since recruiters can post jobs within LinkedIn for free there can be a fair amount of openings listed in active groups, so set up a weekly digest email so you will be notified of any new jobs posted.
8.) Connect into Target Companies - When using LinkedIn to find a job, be careful of asking people you do not know well to refer you for openings – it’s a bit too forward. Instead, create your target company list of 10 to 20 employers and use LinkedIn to connect with recruiters, sourcers, and potential hiring managers/colleagues within the organization. Personalize your connection request, letting them know that you’re exploring opportunities with their company and would like to network with them. Once they accept, you may even ask them for a quick phone call to learn more about their company to start building a deeper relationship.
9.) Perform Company Research - LinkedIn is great for researching organizations, especially prior to interviews. By searching companies you can find out a TON about their demographics, who’s recently been hired, where previous employees now work, where their new employees have worked in the past, and so much more. You can also find out if anyone in your network has a connection to the organization, which can help give you an inside track. And of course you can do a little cyber stalking of upcoming interviewers!
10.) Keep in Touch! - Don’t just add people to your LinkedIn and then forget about them. Check in every few weeks with your contacts by forwarding them a job lead (if they’re looking), or send them an article that may be of interest to them. Ask them if they’d like to attend an industry networking event with you, or suggest another way of reconnecting offline. Giving is just as important as receiving when using LinkedIn to find a job – build good job search karma!
1. Build Your Profile
Your LinkedIn profile represents your online image. How you present yourself through your profile influences the way professionals see you. Be creative in building your LinkedIn profile. Include all your relevant professional experiences and be specific with the information. Upload a professional headshot. Having a picture of yourself makes people better able to relate to you. A professional photo also makes you more memorable.
2. Connect to People You Know
You have to be confident in terms of getting a connection. Connect with people who might be good for your professional career and ask for endorsements and recommendations. You never know who others are connected to. You might find out they know people on your list of dream companies. They may be able to recommend you to contacts within companies they are connected with to expand your network.
3. Join Groups
Expand your network by joining groups. Actively participate in your group to enhance your image. You can answer questions and give advice to fellow group members whenever someone addresses particular topics that involve your niche. Be sure to provide accurate information. You can also tap into your personal experience and expertise.
4. Ask for Recommendations
Recommendations are very important in your professional career when using LinkedIn and helps tremendously in acquiring your dream job. Hiring managers and recruiters read your recommendations and take them into account when evaluating your qualification. Recommendations also boost your profile quality. It is likely that hiring managers and recruiters may know the person who recommends you.
5. Research the Company
The best way to get into the company and getting your dream job is to research the company and details of the job. Be sure to identify the company’s background and goals. Do you have the right qualification to help them achieve their goals? Are your skills and qualifications a good fit for their needs? Do you have experience in their business areas? If you can positively answer all of these questions then go on and apply for the job.
In Closing…
I would like to encourage you to utilize the connection power of Linkedin to help you obtain your dream job and make valuable connections.
Twitter is one of the fastest growing social networking sites, and is a wonderful platform to make oneself known or advertise, especially for startups and small businesses. This goes for recruitment on Twitter too.
Twitter Recruitment
The dynamics
Since Twitter is more of a social network to promote public figures and organizations, it is very apt for an organization. Growing your organization’s popularity is the first step toward hiring on Twitter or even any other generic advertising. Twitter, unlike other networks that are mostly oriented and developed for non-public figures, helps your firm build a human image and personifies your organization through regular updates that help emit brand personality.
Brand personality
You can build an image for your firm and increase goodwill. Exhibit a brand personality, people who admire your brand personality and value the beliefs of your firm will be amongst your followers. This will probably be because they possess and value the same attributes. This will be the second step in using Twitter for recruitment, you will have attracted people who are more likely to like your firm and share interest in the work you do.
Pick your candidate
If the Twitter updates of an individual are evident of their moods, personality, attributes etc. then you can easily assemble a list of candidates. If you choose to interact with them to get to also know more about the people you have in mind to be your potential candidates. On continuous interaction and analysis, you can even shortlist a few candidates to interview.
Economical
It is relatively easy to build an employer brand using Twitter. Rather than spending big bucks on a social media firm to advertise for a position in your organization, you can do it yourself through social networks or by bringing on board a modern recruitment firm like SutraLite, which uses Twitter as a recruitment tool. Also, you can avoid the stress and time and resources of hiring.
Use Twitter for recruitment and get to know a greater and wider variety of potential candidates for your organization and have the leisure of choosing from an extremely wide demographic, because your organization deserves the best.
While there are ample opportunities to follow the likes of Lady GaGa and talk about food on Twitter, Twitter has some very powerful uses for job seekers and business owners. There are now well over 100 Million Twitter users worldwide and over 150,000 registered users in Ireland. Many of these users offer valuable information, news and advice in “Real Time”. Typically we get information tweeted to us as it actually happens in the world. Twitter in some ways is the “Live TV” of Social Media.
Okay, so Twitter has great numbers, live information…..but how can Twitter help me find a job? Many companies have started using Twitter to advertise their roles and source top talent. Companies using Twitter as part of their recruitment strategy worldwide include Accenture, KPMG, Citigroup, Microsoft, Intel and Tesco.
Here are some ways you can use Twitter to add value to your job seeking strategy:
When you set up your Twitter account. Add a professional looking photo. Write a quick bio. Add a link to your LinkedIn profile, Visual CV or Blog.
Engage and talk (Tweet) to people in real time. Very often our emails can get buried in a recruiters or prospective employer’s inbox and may never be replied to. Twitter can be great way to ask a quick question and get a quick answer. So follow people that you want to work for, recruitment consultants, career experts and engage with them.
Organise your followers into lists or columns. There are many great tools for managing your Twitter activity. One of the most user friendly ones is – Tweet Deck. Tweet Deck enables you to organise all your followers into columns. This should help you from being distracted by large volumes of unrelated tweets. So you may decide to have individual columns for Career Coaches and Career Guidance, Recruitment agencies and consultants, Companies, Personal friends, Business publications etc. NB. You may also decide to save searches into columns. For example #.Net Jobs #Dublin. Tip: Keep adding new relevant followers to your Twitter account. I find the Twitter page great for suggesting relevant people to follow.
One of the real benefits of Twitter is to create awareness and drive traffic to a blog or a site. So why not demonstrate your expertise on Twitter and link back to your blog posts, LinkedIn profile or even your cv? NB. Twitter is a “Social” media site, so be careful not to come across as a “desperate sales person”. It can be viewed as spam and will alienate the very people you are hoping to impress.
Share and RT (Re Tweet) posts that are relevant to your area of expertise. People will start to associate you as an expert and as a great source of information. Now that can help you get noticed, help raise your image and reputation amongst prospective employers.
Use Twitter as a search engine to find opportunities. A great site to look at is “TwitJobSearch” - it is a real hidden jewel. A well put together search engine specifically designed to find vacancies on Twitter. Use the advance function to make your searches specific.
TweetMyResume and TweetMyJobs are very useful resources for job seekers to look at. NB. Very US focused, but well worth taking a look at. A big thanks to Michelle J. Iseman for sharing these with me.
Last but not least look out for popular hashtags for recruitment and job seeking. Eg. #IT Jobs, #Dublinjobs etc. Add those popular tags to your tweets and search for opportunities using tags. Probably the most popular tag for job seekers on Twitter is #HireFriday. Thanks to Darren Bayliss who also recommends #UKJobs and #HRUK for job seekers seeking opportunities in the UK.
Remember Twitter is not a substitute to any of your current job seeking activities and in fact may prove more effective when using it alongside email, Linkedin, job boards, agencies, job fairs, off line networking events etc.
Has this article changed your opinion of Twitter? Do you see “value” in using it as a job seeker?
I realised when I started writing this that I could in fact write a book on this subject, so the above are some brief thoughts only. Let me know if you have any further questions and I will do my best to answer them for you.