Analyttica, established in early 2012, is a team of highly experienced professionals who are intensely focused in the fields of information management and analytics across industries and functions. Analyttica’s goal is to enable businesses make fact-based decisions with a blend of art and science through their proprietary solutions, and train their partners along those skills through their knowledge immersion platforms and/or build appropriate products/tools. Mission: Enable innovative analytical decisioning and learning, with solutions to create sustained business impact across the customer lifecycle.

1. Executive Brief
Nov 25, 2013 | Bangalore
Proprietary and Confidential

2. Analyttica
Experience
- Over 200+ years of combined experience across a small team
- Deep value creation across analytical strategies and solutions
- Past global experiences across 25+ Countries
- Intense focus on consumer financial services
Global Footprint Optimization
Operations &
Technology
Data &
Analytics
Customer Centricity
- Large Data & Signal Mining
- Triggers, MIS, & Visualization
- Modeling & Optimization
- Advanced Analytics & Training
- Product Innovation
Leverage of Solutions: Deep Financial Industry Experience
Impact through Large Scale Data Mining & Analytics
Scalable Products and Platforms
- Data Life Cycle Management
- Complex Process Mapping
- Process Efficiencies & Automation
- Infrastructure Optimization
- Product Platforms
Leverage
Customer Lifecycle Solutions
State-of-the-art Infrastructure &
Information Security
World-class Talent
Data Scientists & Consulting
Partners
Collaborations with Industry Experts
& Analytical Evangelists

3. CEO Profile
Rajeev Baphna
• Strategic Leadership and Vision
• Management of Overall Partnerships
• Analytical SME & Thought Leadership
Chief Executive Officer,
Founder & Managing Director
Location: Bangalore, India
Email: rajeev.baphna@analyttica.com
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25+ years of global corporate experience, and analytical industry leadership across multiple
continents.
•
Key architect in setting up the world class analytical centers of excellence/culture across
global sites for Citi:
 Managed over 350+ advanced analytical scientists & $25+MM Annual Revenue
 Partnered with Executive leadership and management roles across 20+ countries North America, Asia Pacific, Europe/Middle East, and Mexico.
Impact as Sr. Director, Citigroup
 Direct efficiency saves of more than $150MM.
Head, Analytical CoE (in 5 Years)
3
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Specialties in the fields of advanced analytical solutions and their applications, consumer
analytics’ strategy and execution, training across the analytical spectrum; and creation of
world class analytical centers of excellence/culture.
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Recognized globally for leadership excellence in both academia and corporate worlds.
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Education: MS Electrical/Computer Engr. – University of Illinois at Urbana Champaign;
MBA International Management – Thunderbird, AGSIM, Phoenix, USA
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• $150+ Million worth in productivity
improvement and efficiency saves.
• $1 Billion+ incremental revenue growth.
• 60+% CAGR over managed centers, with
an 89% utilization rate in the centers.
• $25+ Million in annualized billing.
LinkedIn Profile: in.linkedin.com/in/rajeevbaphna/
Proprietary and Confidential