By: Jameson Linderman @Jameson91 Jennifer Tamin @Jennifertamin Date: March, 14th, 2013Class: MRK634 - Driving Digital Media for Business
What are video sharing websites? Video Sharing Websites are websites which allow users to upload and share their favorite videos with other users on the internet.
What can video sharing be usedfor? Education https://www.khanacademy.org/math/algebra/solving-linear-equations- and-inequalities/solving_for_variable/v/solving-for-a-variable Entertainment http://www.youtube.com/watch?v=z7zl_t48CMc Information http://www.youtube.com/watch?feature=player_embedded&v=rwC87ZKF1dQ
How can video sharing websiteshelp businesses? Video sharing websites can be used to Share promotional videos (i.e advertisements and informational videos) Spread a PR related message. Promote an event Introduce the business to potential customers http://www.youtube.com/user/cocacola
How can video sharing websiteshelp consumers? View product and service reviews Compare products and services Understand features and benefits of products Understand what is being offered in a service Understand how to properly use a product Solve problems involving a product or service
Not for profit and for profitapplicationsFor Profit: Not for Pr0fit: Advertise products Promote events Promote events Update donators Provide information Informational Videos Introduce the company About the cause to viewers About the organization http://www.youtube.co m/watch?v=kZCbvpJ4O6 http://animoto.com/cau c&list=FLNQq5T_iBwM se 6zi2_lOGPnGA&index=3
Educational applications Video sharing websites can educate viewers on how to build objects, complete tasks and solve difficult problems http://www.ehow.com/videos.htmlwebsites such as Khan Academy provides online lessonson a number of different subjects including math,science, history and finance. https://www.khanacademy.org/
Ranked 1stYouTube: http://www.youtube.com/ “Share your videos with friends, family, and the world.” Founded in 2005 YouTube is a simple and easy to use video platform for uploading and sharing videos around the world Video statistics Advertising Annotations http://www.youtube.com/y t/playbook/index.html
Pros & ConsYouTube PROS CONS Largest Audience No custom players Free Uploading and hosting A lot of competition Embedding videos
Ranked 2ndViddler “Viddler is a powerful, easy-to-use online video platform for business use.” Founded in 2006 Support multiple response formats: JSON, XML, & PHP Video: Features http://www.viddler.com/l earning
Pros & ConsVIDDLER PROS CONS Supports many video formats Not as many users as other video sharing websites Is dedicated to business use Many of the features need to be purchased Specific analytical tools
Ranked 3rdBrightcove: www.brightcove.com/en “Brightcove is a leading global provider of cloud-based solutions for publishing and distributing professional digital media.” Founded in 2004 Provides customizable video players for businesses as well as cloud based video distribution. Edition I – $99/month Edition II - $199/month Edition III - $499/month Professional - Not listed Enterprise – Not listed
Pros & ConsBrightCove PROS CONS Custom video player Expensive compared to other Cloud based video hosting services
Ranked 4thVeoh http://www.veoh.com/ “Do you love to watch movies online - free? Veoh is the premier watch movies online provider that you and your whole family are sure to love.” Founded in 2009 Supports all types of Flash-based media Can watch movies, TV episodes, and anime videos & movies Services: Veoh Player Veoh Player Toolbar Veoh.com for TV
Pros & ConsVEOH PROS CONS Ability to watch movies and full TV episodes. Not business oriented, mainly used for entertainment. Supports all types of Flash-based media, including Video quality not as good as some other video sharing video, music, games, slideshows, presentations, websites. widgets. Lack of HD support. Options between 3 different types of services.
Ranked 5thDailymotion http://www.dailymotion.com/ca-en “The latest music videos, short movies, tv shows, funny and extreme videos.” Founded in 2005 Offered in 34 localized versions in 16 different countries Services: Motionmaker & official user Dailymotion cloud Open VoD
Pros & ConsDAILYMOTION PROS CONS Worldwide site – one of the most popular and diverse The producer features are very basic. video sharing websites. Limited video creation tools/resources. The website has strict content guidelines that forbid Does not accept ASF and MOV formats. copywrited, pornographic, racist and violent videos. Not as easy to use as other video sharing websites.
Ranked 6thBing Videos www.bing.com/videos/ “Search through hundreds of millions of breaking news, hot viral, TV show & music videos from all over the Web. Browse categories to find just what you want.” Started in 2009 Bing Video is a video search engine which allows users to search amongst all video sharing websites online to find a specific video
Pros & ConsBing Videos PROS CONS Sorts throuogh multliple websites to find the videos Since there are so many results your content may get lost you want to watch in the clutter. Can bring hundreds of results in only seconds Difficult to find specific content which is less popular and on less video sharing sites
Ranked 7thVimeo http://vimeo.com/ “Vimeo is the home for high- quality videos and the people who love them.” Founded in 2004 Services: Basics: Upload Share Connect Explore Learn Vimeo Plus Vimeo PRO – for businesses
Vimeo Basics Free Plus $9.95/month or, $59.95 annual PRO $199.00 annual
Pros & ConsVIMEO PROS CONS Good incorporation of social networking aspects and Limited audience and producer features. video sharing. Vimeo PRO for businesses is expensive, not practical for Ability to follow and connect with people. small businesses. Easy to navigate because everything is arranged by groups and categories.
Ranked 8thMySpace http://ca.myspace.com/ “Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, TV, movies, and games that they love.” Founded in 2003 Declined 2008-2012 Redesigned in 2012 Features: Music catalogue Create mix Music player Upload and share music videos
Pros & ConsMYSPACE PROS CONS Ability to upload pictures, entertaining videos, and Not business oriented. get news about celebrities. Average quality videos. A large variety of music videos. If you have the old myspace, you cannot import your No cost to upload videos. information from the old version to the new one. Limited use - mainly only good for music, creating mixes and being part of the music community.
Ranked 9thBreak: http://www.break.com/ “Watch funny videos and video clips at Break.com. Our editors find the best funny videos, clips and pictures for you to watch right now.” Founded in 1998 Break is a video sharing network that provides its users with entertaining videos on a daily basis.
Pros & ConsBreak PROS CONS Content which is sorted by an editorial staff Conctent is sorted for a specific demographic Sports, comedy, and more videos can be found easily without Is not well known compared to other sites and caters to a having to search smaller demographic
Ranked 10th Vidicy “Vidicy is the simplest drag and drop video sharing website with no annoying ads!” Drag and drop video sharing website No advertisements Can upload videos without being registered Social lock video within the system all videos are private
Pros & ConsVIDICY PROS CONS Can upload videos without having to sign up for an Not a popular site. account. People thinking that the website is a scam because of the Social lock video within the system - viewers required warnings when going to the site. to “like” the video page before viewing it. Limited resources.
White-Label Providers: Allows professional web publishers to move beyond the zero-cost video sharing sites. What you get: faster transcoding HD video quality Option to schedule VoD and scheduled programming Ad management Personalization of video player
How to make a video go “viral”? Make the video simple and entertaining Funny Weird/quirky Cute Outrageous Poignant/insightful Post it right Distribution Begin with network Share with influencers
Video Format The best video formats to use are the MPEG, MPEG4 and .mov formats because they are Easy to up0load Compact Easy to edit Work with all video editing programs No conversion needed
Video Marketing Costs: Low Cost: High Cost: Professional Videographer -$300Samsung HMX-W200 - $99.95iMovie - $79 Panasonic HDC -TM900K -$2,023.95YouTube - Free Avid Media Composer -$2,500 $178.99 BrightCove Express III Account -$499 $5322.95
Resources to consider:1. The best video format for YouTube uploadinghttp://www.ifunia.com/youtube-column/best-youtube-video-format.html2. Six Best Video Editing Applicationshttp://lifehacker.com/5165944/six-best-video-editing-applications3. What’s the Difference Between All These Video Formats, and Which One Should I Use?http://lifehacker.com/5893250/whats-the-difference-between-all-these-video-formats-and-which-one-should-i-use4. Mobile phones and tablets now make up 8 percent of video viewinghttp://gigaom.com/2013/02/25/ooyala-2012-video-index/5. Video Marketing For Dummieshttp://www.dummies.com/how-to/business-careers/doing-business-online/Video-Marketing.html
Resources to consider:6. Two Helpful Add-Ons For Measuring Video Campaign Successhttp://marketingland.com/how-companion-ads-and-interactive-video-can-play-a-key-role-in-measuring-video-campaign-success-244737. How To Make A YouTube Commercial For Your Businesshttp://www.ezvid.com/how_to_make_a_youtube_commercial_for_your_business8. Five Best Video-Sharing Siteswww.lifehacker.com/5343601/five-best-video+sharing-sites9. Small Business Marketing: Basic Video Editing Basicshttp://www.business2community.com/marketing/small-business-marketing-basic-video-editing-basics-024794610. 10 Common Video Mistakeshttp://www.videomaker.com/article/14917