By: Jameson Linderman                                     @Jameson91                                   Jennifer Tamin     ...
What are video sharing websites? Video Sharing Websites are websites which allow users to upload and share their favorite...
What can video sharing be usedfor? Education https://www.khanacademy.org/math/algebra/solving-linear-equations- and-inequ...
How can video sharing websiteshelp businesses? Video sharing websites can be used to    Share promotional videos (i.e ad...
How can video sharing websiteshelp consumers? View product and service reviews Compare products and services Understand...
Not for profit and for profitapplicationsFor Profit:               Not for Pr0fit: Advertise products       Promote even...
Educational applications Video sharing websites can educate viewers on how to  build objects, complete tasks and solve di...
Khan Academy Library
Ranked 1stYouTube: http://www.youtube.com/ “Share your videos with    friends, family, and the    world.”   Founded in 2...
Pros & ConsYouTube                            PROS                          CONS    Largest Audience               No cust...
Ranked 2ndViddler “Viddler is a powerful,    easy-to-use online video    platform for business    use.”   Founded in 200...
Pros & ConsVIDDLER                         PROS                               CONS    Supports many video formats    Not a...
Ranked 3rdBrightcove: www.brightcove.com/en “Brightcove is a leading global    provider of cloud-based solutions    for p...
Pros & ConsBrightCove               PROS                       CONS  Custom video player         Expensive compared to oth...
Ranked 4thVeoh          http://www.veoh.com/ “Do you love to watch movies    online - free? Veoh is the premier    watch ...
Pros & ConsVEOH                         PROS                                                  CONS   Ability to watch movi...
Ranked 5thDailymotion              http://www.dailymotion.com/ca-en “The latest music videos,  short movies, tv shows,  f...
Pros & ConsDAILYMOTION                          PROS                                                      CONS    Worldwid...
Ranked 6thBing Videos www.bing.com/videos/ “Search through hundreds  of millions of breaking  news, hot viral, TV show & ...
Pros & ConsBing Videos                          PROS                                                      CONS     Sorts t...
Ranked 7thVimeo          http://vimeo.com/ “Vimeo is the home for high-  quality videos and the people  who love them.” ...
Vimeo Basics    Free Plus    $9.95/month or,    $59.95 annual PRO    $199.00 annual
Pros & ConsVIMEO                         PROS                                                    CONS   Good incorporation...
Ranked 8thMySpace                   http://ca.myspace.com/ “Myspace drives social interaction by  providing a highly pers...
Pros & ConsMYSPACE                        PROS                                                    CONS   Ability to upload...
Ranked 9thBreak:     http://www.break.com/ “Watch funny videos and  video clips at Break.com.  Our editors find the best ...
Pros & ConsBreak                           PROS                                                          CONS    Content w...
Ranked 10th    Vidicy “Vidicy is the    simplest drag and    drop video sharing    website with no    annoying ads!”   D...
Pros & ConsVIDICY                         PROS                                                       CONS    Can upload vi...
White-Label Providers: Allows professional web publishers to move beyond  the zero-cost video sharing sites. What you ge...
How to make a video go “viral”? Make the video simple and entertaining    Funny    Weird/quirky    Cute    Outrageous...
Video Format The best video formats to use are the MPEG, MPEG4 and .mov formats because they are   Easy to up0load   Co...
Video Marketing Costs:  Low Cost:                    High Cost:                              Professional Videographer    ...
Resources to consider:1.   The best video format for YouTube uploadinghttp://www.ifunia.com/youtube-column/best-youtube-vi...
Resources to consider:6.    Two Helpful Add-Ons For Measuring Video Campaign Successhttp://marketingland.com/how-companion...
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Video sharing websites

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Video sharing websites

  1. 1. By: Jameson Linderman @Jameson91 Jennifer Tamin @Jennifertamin Date: March, 14th, 2013Class: MRK634 - Driving Digital Media for Business
  2. 2. What are video sharing websites? Video Sharing Websites are websites which allow users to upload and share their favorite videos with other users on the internet.
  3. 3. What can video sharing be usedfor? Education https://www.khanacademy.org/math/algebra/solving-linear-equations- and-inequalities/solving_for_variable/v/solving-for-a-variable Entertainment http://www.youtube.com/watch?v=z7zl_t48CMc Information http://www.youtube.com/watch?feature=player_embedded&v=rwC87ZKF1dQ
  4. 4. How can video sharing websiteshelp businesses? Video sharing websites can be used to  Share promotional videos (i.e advertisements and informational videos)  Spread a PR related message.  Promote an event  Introduce the business to potential customers http://www.youtube.com/user/cocacola
  5. 5. How can video sharing websiteshelp consumers? View product and service reviews Compare products and services Understand features and benefits of products Understand what is being offered in a service Understand how to properly use a product Solve problems involving a product or service
  6. 6. Not for profit and for profitapplicationsFor Profit: Not for Pr0fit: Advertise products  Promote events Promote events  Update donators Provide information  Informational Videos Introduce the company  About the cause to viewers  About the organization http://www.youtube.co m/watch?v=kZCbvpJ4O6  http://animoto.com/cau c&list=FLNQq5T_iBwM se 6zi2_lOGPnGA&index=3
  7. 7. Educational applications Video sharing websites can educate viewers on how to build objects, complete tasks and solve difficult problems http://www.ehow.com/videos.htmlwebsites such as Khan Academy provides online lessonson a number of different subjects including math,science, history and finance. https://www.khanacademy.org/
  8. 8. Khan Academy Library
  9. 9. Ranked 1stYouTube: http://www.youtube.com/ “Share your videos with friends, family, and the world.” Founded in 2005 YouTube is a simple and easy to use video platform for uploading and sharing videos around the world Video statistics Advertising Annotations http://www.youtube.com/y t/playbook/index.html
  10. 10. Pros & ConsYouTube PROS CONS Largest Audience No custom players Free Uploading and hosting A lot of competition Embedding videos
  11. 11. Ranked 2ndViddler “Viddler is a powerful, easy-to-use online video platform for business use.” Founded in 2006 Support multiple response formats: JSON, XML, & PHP Video: Features http://www.viddler.com/l earning
  12. 12. Pros & ConsVIDDLER PROS CONS Supports many video formats Not as many users as other video sharing websites Is dedicated to business use Many of the features need to be purchased Specific analytical tools
  13. 13. Ranked 3rdBrightcove: www.brightcove.com/en “Brightcove is a leading global provider of cloud-based solutions for publishing and distributing professional digital media.” Founded in 2004 Provides customizable video players for businesses as well as cloud based video distribution. Edition I – $99/month Edition II - $199/month Edition III - $499/month Professional - Not listed Enterprise – Not listed
  14. 14. Pros & ConsBrightCove PROS CONS Custom video player Expensive compared to other Cloud based video hosting services
  15. 15. Ranked 4thVeoh http://www.veoh.com/ “Do you love to watch movies online - free? Veoh is the premier watch movies online provider that you and your whole family are sure to love.” Founded in 2009 Supports all types of Flash-based media Can watch movies, TV episodes, and anime videos & movies Services:  Veoh Player  Veoh Player Toolbar  Veoh.com for TV
  16. 16. Pros & ConsVEOH PROS CONS Ability to watch movies and full TV episodes. Not business oriented, mainly used for entertainment. Supports all types of Flash-based media, including Video quality not as good as some other video sharing video, music, games, slideshows, presentations, websites. widgets. Lack of HD support. Options between 3 different types of services.
  17. 17. Ranked 5thDailymotion http://www.dailymotion.com/ca-en “The latest music videos, short movies, tv shows, funny and extreme videos.” Founded in 2005 Offered in 34 localized versions in 16 different countries Services:  Motionmaker & official user  Dailymotion cloud  Open VoD
  18. 18. Pros & ConsDAILYMOTION PROS CONS Worldwide site – one of the most popular and diverse The producer features are very basic. video sharing websites. Limited video creation tools/resources. The website has strict content guidelines that forbid Does not accept ASF and MOV formats. copywrited, pornographic, racist and violent videos. Not as easy to use as other video sharing websites.
  19. 19. Ranked 6thBing Videos www.bing.com/videos/ “Search through hundreds of millions of breaking news, hot viral, TV show & music videos from all over the Web. Browse categories to find just what you want.” Started in 2009 Bing Video is a video search engine which allows users to search amongst all video sharing websites online to find a specific video
  20. 20. Pros & ConsBing Videos PROS CONS Sorts throuogh multliple websites to find the videos Since there are so many results your content may get lost you want to watch in the clutter. Can bring hundreds of results in only seconds Difficult to find specific content which is less popular and on less video sharing sites
  21. 21. Ranked 7thVimeo http://vimeo.com/ “Vimeo is the home for high- quality videos and the people who love them.” Founded in 2004 Services:  Basics:  Upload  Share  Connect  Explore  Learn  Vimeo Plus  Vimeo PRO – for businesses
  22. 22. Vimeo Basics  Free Plus  $9.95/month or,  $59.95 annual PRO  $199.00 annual
  23. 23. Pros & ConsVIMEO PROS CONS Good incorporation of social networking aspects and Limited audience and producer features. video sharing. Vimeo PRO for businesses is expensive, not practical for Ability to follow and connect with people. small businesses. Easy to navigate because everything is arranged by groups and categories.
  24. 24. Ranked 8thMySpace http://ca.myspace.com/ “Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, TV, movies, and games that they love.” Founded in 2003 Declined 2008-2012 Redesigned in 2012 Features:  Music catalogue  Create mix  Music player  Upload and share music videos
  25. 25. Pros & ConsMYSPACE PROS CONS Ability to upload pictures, entertaining videos, and Not business oriented. get news about celebrities. Average quality videos. A large variety of music videos. If you have the old myspace, you cannot import your No cost to upload videos. information from the old version to the new one. Limited use - mainly only good for music, creating mixes and being part of the music community.
  26. 26. Ranked 9thBreak: http://www.break.com/ “Watch funny videos and video clips at Break.com. Our editors find the best funny videos, clips and pictures for you to watch right now.” Founded in 1998 Break is a video sharing network that provides its users with entertaining videos on a daily basis.
  27. 27. Pros & ConsBreak PROS CONS Content which is sorted by an editorial staff Conctent is sorted for a specific demographic Sports, comedy, and more videos can be found easily without Is not well known compared to other sites and caters to a having to search smaller demographic
  28. 28. Ranked 10th Vidicy “Vidicy is the simplest drag and drop video sharing website with no annoying ads!” Drag and drop video sharing website No advertisements Can upload videos without being registered Social lock video within the system all videos are private
  29. 29. Pros & ConsVIDICY PROS CONS Can upload videos without having to sign up for an Not a popular site. account. People thinking that the website is a scam because of the Social lock video within the system - viewers required warnings when going to the site. to “like” the video page before viewing it. Limited resources.
  30. 30. White-Label Providers: Allows professional web publishers to move beyond the zero-cost video sharing sites. What you get:  faster transcoding  HD video quality  Option to schedule VoD and scheduled programming  Ad management  Personalization of video player
  31. 31. How to make a video go “viral”? Make the video simple and entertaining  Funny  Weird/quirky  Cute  Outrageous  Poignant/insightful Post it right Distribution  Begin with network  Share with influencers
  32. 32. Video Format The best video formats to use are the MPEG, MPEG4 and .mov formats because they are  Easy to up0load  Compact  Easy to edit  Work with all video editing programs  No conversion needed
  33. 33. Video Marketing Costs: Low Cost: High Cost: Professional Videographer -$300Samsung HMX-W200 - $99.95iMovie - $79 Panasonic HDC -TM900K -$2,023.95YouTube - Free Avid Media Composer -$2,500 $178.99 BrightCove Express III Account -$499 $5322.95
  34. 34. Resources to consider:1. The best video format for YouTube uploadinghttp://www.ifunia.com/youtube-column/best-youtube-video-format.html2. Six Best Video Editing Applicationshttp://lifehacker.com/5165944/six-best-video-editing-applications3. What’s the Difference Between All These Video Formats, and Which One Should I Use?http://lifehacker.com/5893250/whats-the-difference-between-all-these-video-formats-and-which-one-should-i-use4. Mobile phones and tablets now make up 8 percent of video viewinghttp://gigaom.com/2013/02/25/ooyala-2012-video-index/5. Video Marketing For Dummieshttp://www.dummies.com/how-to/business-careers/doing-business-online/Video-Marketing.html
  35. 35. Resources to consider:6. Two Helpful Add-Ons For Measuring Video Campaign Successhttp://marketingland.com/how-companion-ads-and-interactive-video-can-play-a-key-role-in-measuring-video-campaign-success-244737. How To Make A YouTube Commercial For Your Businesshttp://www.ezvid.com/how_to_make_a_youtube_commercial_for_your_business8. Five Best Video-Sharing Siteswww.lifehacker.com/5343601/five-best-video+sharing-sites9. Small Business Marketing: Basic Video Editing Basicshttp://www.business2community.com/marketing/small-business-marketing-basic-video-editing-basics-024794610. 10 Common Video Mistakeshttp://www.videomaker.com/article/14917
  36. 36. Thank you for listening to ourpresentation!

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