1.
Look Who's Talking
to the Boss About
ROI Now: Part II
Welcome to:
With:
• Victoria Miller, VP Global Comms & Brand Marketing at Brandwatch
• Camilla Christensen, Enterprise Customer Success Manager at Falcon.io

2.
What is the process?
How to speak to
all boss types
Following up on
• Lay the foundations – clear goals
• Tell them what you’re going to tell them, tell them,
tell them what you told them
• Be confident in the value you and social provide
and how you communicate this
• Test, track and tweak on repeat
@FalconIO
@Brandwatch
#MeasuringWhatMatters
#growwithsocial

3.
The language of ROI
How to speak to
all boss types
Following up on
• Simplicity is key - bosses are busy!
• Align with business and wider marketing strategy
and objectives
• Speak the same language with shared terms and
KPIs
@FalconIO
@Brandwatch
#MeasuringWhatMatters
#growwithsocial

4.
How to speak
to different
boss types
And now
Tips and tricks for coping with:
• The doubter
• The lead gen obsessor
• The expects a lot from social
@FalconIO
@Brandwatch
#MeasuringWhatMatters
#growwithsocial

5.
Summary
And now
Key tips:
• Set the foundations and manage expectations –
set clear goals aligned with strategy
• Simplicity is key
• Communicate consistently – track and report
• Communicate with confidence – you know your
stuff!
@FalconIO
@Brandwatch
#MeasuringWhatMatters
#growwithsocial

6.
@FalconIO
@Brandwatch
#MeasuringWhatMatters
#growwithsocial

7.
@falconIO
falcon.io events@falcon.io