Presentation on automating agro value chains through mobile tecnology by Virtual City, Kenya

1. Market information systems
Unlock Value in the Supply Chain

2. 2
Who we are:
We deliver innovative mobility solutions that simplify lives
We consistently innovate mobility solutions that simplify lives.
1. Innovative Solutions
• Leading-edge innovation for supply chain systems
• Local, World-class, adaptable transaction platforms that solve
critical problems
2. Focus on Client Value
• Vertical Market Solutions that unlock value in our clients’ most
critical business processes
• Client Facing Revenue Generation Services using mobile
technology and payment systems
3. Experience and Expertise
• Proven track record in Government, Regulators, Distribution, Agri
Business, Research and Financial Services Sectors
• 14 years experience as industry-leading experts
• All our technology is cloud based, mobility enabled and fully
integrated to provide entire vertical market value chain solutions

3. 3
Visibility to Total
Market
Extend view of the full
Product market, the
players and where
and how they
participate in the
Product supply chain
Accountability
Improve transparency
and accountability along
the entire supply chain
Visibility to farmer
profiles
Track production
volumes, individual
Product farmers &
complete traceability of
Product
Data Capture &
Mgt
Collect information
prudently at source
& reconcile
transactions
effortlessly at COB
Daily
Communication
Create more
effective, efficient
means to
disseminate
information to all
stakeholders
Research &
feedback
Create an efficient,
effective means to
conduct research
on the state of the
Product supply
chain and to
assess the impact
of its initiatives
Overall Industry Challenges

4. Agro Purchase Experience
Marketers
Exporters
Ware-houses Processors
Societies
Growers
Estates
Growers
Market
Factory
Co-op
Factory B Factory C
Estate
Factory
Smallholder Farmers Estate Farms
Ext Officers + Input Suppliers
Flow of (e.g. accredited nursery merchants)
goods
Flow of
cash
Produce value chain
Analytics
AgriManagr
HQ
AgriManagr
Hub
AgriManagr
Mobile
Hewani

5. The Vision
Create a Cashless Ecosystem
Develop mobile centric Voucher System,
Capture all supply chain transaction data
electronically,
Create repository of all inventory / transaction /
payment data,
Provide packaged services at each level in the
value chain,

9. The Ecosystem
Voucher Program

10. Link Supply Chain Actors
The
Regulators
Smallholder
Farmers
Trade
Associations
Co-operatives
Extension
Officers
Traders
Estate
Factories
Millers
Raw
Commodity
Processors Marketers
Disjointed
Ecosystems

11. 11
Agrimanagr™ Tools
Intuitive, easy-to-use tools that enhance productivity and provide real-time insight
Agrimanagr Mobile Agrimanagr Hub Agrimanagr Enterprise
• Produce purchase with electronic
scale, capturing weight, quality,
batch, price
• Transaction confirmation via
real-time update to HQ and
printed receipt for farmer
• Farmer profile for individual
producers, including location, farm
size, production data
• Input and production history
captured for individual farmers
• Collection confirmation with
follow-up weighing, grading, and
aggregation
• Inventory tracking of total
collection based on product,
source, and batch
• Production analysis of farmers
and aggregate performance
• Mobile payments including
partial payments enabled from
processor, co-op, or at collection
• Supply chain analysis of
production, quality, and more,
with real-time location
• Volume and pricing decisions
pushed through supply chain in
real-time
• Ecosystem visibility, with
visibility to farmers and
performance
• Extension services and input
management capabilities, with
tracking to level of individual
farmer

12. Farmer / Consumer Experience:
Loyalty & Voucher Tracking
Farmers / Consumer will
receive value on Loyalty based
on points
Value can be used to redeem
product or Processor Voucher From: HQ
Message: You
have received
Award Points
Farmer can send feedback worth 1000
directly to Processor
Farmer can make queries and
even voucher requests
Processor can send out alerts
to its entire value chain

13. Tablets
Computer Desktops
Mobile Phones
Laptops
Self Care Tools Available in:
• Smartphone WAP
• Smartphone Android App
• USSD & SMS
• WAP for Mobile / Tablet
• Web for PC / Laptop
Device Agnostic

14. Voucher
Ecosystem
EAGC
Processors
& Producers
Co-op’s, Societies
and farmer trading
blocks
Buying centers
Warehouse
partners
Logistics partners
Financial partners
Inputs suppliers
Retailers
Farmers / Consumers

15. AMS Insurance - concept note v615

16. End
Thank you