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PEST factors in International Business

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PEST factors in International Business

  1. 1. Atharva Institute of Management StudiesINTERNATIONAL BUSINESS ENVIRONMENT AND PEST FACTORS Presented by :- RITESH TILAK MMS-A ( FINANCE) ROLL NO. 35
  2. 2. Definition Of International Business – “The economic system of exchanging good and services, conducted between individuals and businesses in multiple countries.”
  3. 3. PEST ANALYSIS• P - Political changes• E - Economic changes• S - Socio - Cultural changes• T - Technological changes
  4. 4. IMPORTANCE OF PEST ANALYSIS• While entering in new business• Helps to break free of unconscious assumptions• Help to effectively adapt to the realities of the new environment
  5. 5. POLITICAL FACTORS• Political stability• Labor laws• Tax policy
  6. 6. ECONOMIC FACTORS• Economic growth• Interest rates• Inflation rate• National income• The level of inflation
  7. 7. SOCIO-CULTURAL FACTORS• Culture sensitivity• Size of working populationFor example• in India people (Hindu) do not take beef
  8. 8. TECHNOLOGICAL FACTORS• Extend of technological availability• Availability of technocrats

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