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Business Organisation &
Environment
The Business Instructor
www.businessinstructor.blogspot.com
Study Focus
• The Business Organisation
• The Business Environment
• The Macro-Economic Environment
• Micro-Economic Factors
The Business Instructor -
www.businessinstructor.blogspot.com
Business Organisations & Their
Stakeholders
• An Organisation
– A Social Arrangement which pursues collective
goals, which controls its own performance and
has a boundary seperating it from its
environment
– Organisations achieve results which individuals
cannot on their own
– Different types of organisations with in
different industries
The Business Instructor -
www.businessinstructor.blogspot.com
• Stakeholders goals & objectives
– Stakeholders are individuals/groups that have a
potential interest in the organisation
– Internal Stakeholders – Connected
– External Stakeholders
– Stakeholder Mapping – Power & Interest
• Mandelow suggests stakeholders may be positioned
on a matrix showing their interest in the
organisation
• How to Measure Stakeholder Satisfaction
The Business Instructor -
www.businessinstructor.blogspot.com
The Business Environment
• Analysing the Business Environment
– Whatever the overall strategic management
method used, no organisation is likely to achieve
its aims if it fails to take into account the
characteristics of the environment in which it
operates in.
The Business Instructor -
www.businessinstructor.blogspot.com
• Step 1 – Assess the nature of the
environment
• Step 2 – Identify those influences which
have affected the organisation in the past
or which are likely to do so in the future
• Step 3 – Prepare a structural analysis
identifying the key factors at work in the
immediate or competitive environment
The Business Instructor -
www.businessinstructor.blogspot.com
We can now ask the following questions:
• Step 4 – What is the organisations position
in relation to other organisations
• Step 5 – what threats and/or opportunities
are posted by the environment
The Business Instructor -
www.businessinstructor.blogspot.com
The tools to help us to assess our organisation, the
environment and seek options
• PEST Analysis – Political, Economic, Social & Technological
• SWOT Analysis – Strengths, Weaknesses, Opportunities &
Threats (Internal & External)
• The Value Chain: - a birds eye view of the organisation and
what it does. It describes those activities within the org
that add value to the purchased inputs. Linkages are
relationships between activities
• Porter’s Five Forces – Barriers to entry, substitute
products, bargaining power of customers, bargaining
power of suppliers, competitive rivalry. (Competitive
Advantage)
The Business Instructor -
www.businessinstructor.blogspot.com
The Macro Economic Environment
This is the study of totalling affects of decisions of businesses by
looking at a compete national or international economic
system as a whole.
There is a circular flow of income in an economy, which means
that expenditure, output and the income all have the same
total. (Closed & Open Economies)
The Business Instructor -
www.businessinstructor.blogspot.com
Micro Economic Factors
• This refers to the immediate operational
environment including suppliers, competitors,
customers and stakeholders
– Supply & Demand – the relationship between the
business and Suppliers & Customers
The Business Instructor -
www.businessinstructor.blogspot.com
The Business Instructor -
www.businessinstructor.blogspot.com
The Business Organisation
& Environment

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04 Business Organisation & Environment

  • 1. Business Organisation & Environment The Business Instructor www.businessinstructor.blogspot.com
  • 2. Study Focus • The Business Organisation • The Business Environment • The Macro-Economic Environment • Micro-Economic Factors The Business Instructor - www.businessinstructor.blogspot.com
  • 3. Business Organisations & Their Stakeholders • An Organisation – A Social Arrangement which pursues collective goals, which controls its own performance and has a boundary seperating it from its environment – Organisations achieve results which individuals cannot on their own – Different types of organisations with in different industries The Business Instructor - www.businessinstructor.blogspot.com
  • 4. • Stakeholders goals & objectives – Stakeholders are individuals/groups that have a potential interest in the organisation – Internal Stakeholders – Connected – External Stakeholders – Stakeholder Mapping – Power & Interest • Mandelow suggests stakeholders may be positioned on a matrix showing their interest in the organisation • How to Measure Stakeholder Satisfaction The Business Instructor - www.businessinstructor.blogspot.com
  • 5. The Business Environment • Analysing the Business Environment – Whatever the overall strategic management method used, no organisation is likely to achieve its aims if it fails to take into account the characteristics of the environment in which it operates in. The Business Instructor - www.businessinstructor.blogspot.com
  • 6. • Step 1 – Assess the nature of the environment • Step 2 – Identify those influences which have affected the organisation in the past or which are likely to do so in the future • Step 3 – Prepare a structural analysis identifying the key factors at work in the immediate or competitive environment The Business Instructor - www.businessinstructor.blogspot.com
  • 7. We can now ask the following questions: • Step 4 – What is the organisations position in relation to other organisations • Step 5 – what threats and/or opportunities are posted by the environment The Business Instructor - www.businessinstructor.blogspot.com
  • 8. The tools to help us to assess our organisation, the environment and seek options • PEST Analysis – Political, Economic, Social & Technological • SWOT Analysis – Strengths, Weaknesses, Opportunities & Threats (Internal & External) • The Value Chain: - a birds eye view of the organisation and what it does. It describes those activities within the org that add value to the purchased inputs. Linkages are relationships between activities • Porter’s Five Forces – Barriers to entry, substitute products, bargaining power of customers, bargaining power of suppliers, competitive rivalry. (Competitive Advantage) The Business Instructor - www.businessinstructor.blogspot.com
  • 9. The Macro Economic Environment This is the study of totalling affects of decisions of businesses by looking at a compete national or international economic system as a whole. There is a circular flow of income in an economy, which means that expenditure, output and the income all have the same total. (Closed & Open Economies) The Business Instructor - www.businessinstructor.blogspot.com
  • 10. Micro Economic Factors • This refers to the immediate operational environment including suppliers, competitors, customers and stakeholders – Supply & Demand – the relationship between the business and Suppliers & Customers The Business Instructor - www.businessinstructor.blogspot.com
  • 11. The Business Instructor - www.businessinstructor.blogspot.com The Business Organisation & Environment