Marketing Services management

1. Prepared & presented by:
Ms. Himani R.

2. 
 Tourism and Travel Services – concept, nature,
significance and marketing.
 Health Care services – concept, nature, significance
and marketing.
 Educational services - concept, nature, significance
and marketing.
Layout
2Presented by Ms. Himani

3. 
Tourism
3
Presented by Ms. Himani

4. 
 Tourism is an activity done by an individual or group of
individuals which leads to a motion from a place to
another from a country to another for performing a
specific task.
 It is a visit to a place or several places for the purpose of
entertaining which leads to an awareness of other
civilizations and cultures.
Tourism & Travel Services
4Presented by Ms. Himani

5. 
Acc to UN WTO
“ Tourism comprises the activities of
persons travelling to and staying in
places outside their usual
environment for not more than one
consecutive year for leisure, business
and other purposes”.
Presented by Ms. Himani 5
Definition Of Tourism

6.  Pleasing
climate
 Scenic
attractions
 Historical
attraction
 Cultural
attraction
 Accessibility
 Shopping
 Adventure
Presented by Ms. Himani 6
Nature of Tourism

7. 
Travelling helps the people to travel distance
places of interest and provides entertainment &
pleasure.
Tourism play a major role in economic and
social development.
The businessmen can explore their business and
get the opportunities of growth by tourism.
Employment potential in tourism is encouraged.
Presented by Ms. Himani 7
Significance of Tourism

8.  Tourism marketing is an activity involving the process of
promoting tourism business. Tourism marketing
transforms the potential tourists into actual tourist.
 Products:
 Accommodation, Attraction, Transportation, Recreation,
Shopping, Restaurant, etc.
 Pricing
 Cost, Demand, Competition, Duration, mode of transport,
peak/non peak season, destination
 Promotion
 Different states highlighting about their features. Example:
God’s own country, Atithi Devo Bhava
Presented by Ms. Himani 8
Tourism Marketing

9.  Place
 Destination is important aspect. Travel agents, tour operators, etc.
proper infra, transport and communication are distribution points
 People
 People involved are travel agents, guides, airline crew members,
receptionist and hotel staff, etc.
 Processes
 Processes involved with customer handling from providing
information upto travel insurance
 Physical Evidence
 Main tourist spots, beds, rooms, restaurant, food, seating
arrangements, etc.
Presented by Ms. Himani 9
Continued

10. 
Presented by Ms. Himani 10
Health Care services

11.  Health care is the diagnosis, treatment, and prevention of
disease, illness, injury, and other physical and mental
impairments in humans.
 The purpose of the health care services is to improve the
health status of a population.
Presented by Ms. Himani 11
Health Care

12. 
Presented by Ms. Himani 12

13. 
Presented by Ms. Himani 13

14. 
Presented by Ms. Himani 14

15. 
 Education is the process by which society
deliberately transmits its accumulated knowledge,
skills and values from one generation to another
through institutions.
 The act or process of imparting or acquiring general
knowledge and of developing the powers of
reasoning and judgment.
Presented by Ms. Himani 15
Educational services

16. 
 Need to “market” their services has not really been
felt by the educational sector
 This is because there is always Demand>Supply
 But in the recent years, there is a shift in trends
 Large number of institutions for specialized fields
have been set up in the recent years for fields like
Management and computer education.
 This has lead to increase in competition
Presented by Ms. Himani 16
Need for Marketing
Educational services

17. 
Presented by Ms. Himani 17

18.  People
 The people mean teaching fraternity and non-teaching community.
Satisfaction and retention of the students solely depends on the way
the teachers are in a position to deliver their best services to them.
Teachers are not treated as ‘guru’, rather they are known as their
parents.
 Processes
 If the service process is hassle free, simple, understandable, student
friendly and technology based, it will definitely make the institution
with difference.
 Physical Evidence
 It is the direct sensory experience of a service that allows a student to
measure whether he or she has received adequate facilities by the
educational institution like class rooms, computers, play ground, etc.
Presented by Ms. Himani 18
Continued