My Presentation for SEA Digital Summit 2019 Jakarta.

1. Driving Digital
Lifestyle in
Indonesia.
Rasyefki Sultani
Head of Campaign Digital Services
Indosat Ooredoo

2. Content Convenience
Payment Influence
DIGITAL LIFESTYLE PILLARS.
Connection/Internet
Device

3. CONTENT.
VideoMusicGames
v Complete Business
Model
v Entry barrier is low
v Trend is Fast
v Margin is very small,
Spotify with $ 1.7B
revenue generate $100M
profit.
v Entry barrier is high
(library, users to BEP,
Spotify 97M users)
v Original production will
become a key
differentiator.
v User Generated Content
vs Studio Generated
Content = Mass vs
Segmented

4. WOMAN CONTENT IS ON THE RISE.
Beauty & Make Up Fashion Healthy Lifestyle Cook & Food
Parenting Hijabers Travel Korean Content

5. CONVENIENCE.
Ride Hailing e-Commerce
e-LearningJob Searching
Online Booking
Maps
Life at Your Finger Tips

6. Mobile Banking Airtime
Mobile Money
FUTURE
PRESENT
PAYMENT.

7. WAS
NOW
Opportunity:
Restaurant nowadays not only should take attention on the taste
BUT also on the platting and place decorations.
It’s a free Promotions!
INFLUENCE.

8. INFLUENCE.

9. CONNECTION/INTERNET.
v Internet of Things demand a stable and high speed
connection.
v Smart home with a lot of its appliances create a lot
of demand.
v Business opportunity now for internet connection
not only dominated by Mobile Internet, But
v Home/Fix Internet playing big role soon.
v Higher than B to B potential, since number of the
house is a way more compare to number of office.
v Challenge is Indonesia geography and backbone
infrastructure.

10. Content Convenience
Payment Influence
SUM UP.
Connection/Internet
Device

11. THANK YOU