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Integrated marketing communications


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At uni Project assign to us "How to Apply integrated Marketing communication tools to a new and small business".
Alhamdulillah we full fill it effectively

Published in: Marketing, Business, Technology
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Integrated marketing communications

  1. 1. PRESENTATION FILE (Promotion of brand through Integrated Marketing Campaign) GROUP MEMBERS Raashid Javed (32) Rana Umar farooq (31) Qasim Irshad (28) Mudasra amjad (21) Malka Yasmeen (19) MBA 6th MBA (2011-2015) Department Of Management sciences The Islamia University of Bahawalpur
  2. 2. 1 | P H C Serial number Particulates Page number 1. Introduction 2 2. Different IMC tools 3 3.  Advertisement 3 4.  Interactive marketing 3 5.  Internet marketing 4 6.  Publicity & public relationship 5 7.  Direct marketing 5 8.  Sale promotion 6 9. IMC cycle 7 10. Appendix 8
  3. 3. 2 | P H C Introduction Brand name: Pakistan Handi craft Type of brand: Antiques LOGO: Design by group members LOGO meaning: Logo show’s different person’s their values and norms, so it makes whole Pakistan tradition. Slogan: Design by group members Capture market: Bahawalpur audience and the students of Abbasia Campus the Islamia University of Bahawalpur Special product: Key chains
  4. 4. 3 | P H C We use IMC tools with different style 1-- ADVERTISEMENT  1st Source of advertisement: We made advertisement of this event by professionals Asif studio (Commercial area) Video type is: Video PowerPoint popular format is the narrated PowerPoint again because of its simplicity. If you’ve got a power point you can add your voice narration. Publish video: We publish our video on YouTube, vimeo web, and on Facebook Page Web link:,  2nd Place advertisement • We make 5 banners and 200 printed posters200 printed posters (20 baskets each contain 12 to 14 posters) and paste at Abbasia campuses of The Islamia University of Bahawalpur. • Online banner promotion: It’s also contain these banners in Social media like Facebook 2-- INTERACTIVE MARKETING Source of interaction: Create event on Facebook Purpose: The purpose is to interact with people, to develop awareness about our products and how it benefited to you. This event is public everyone can see and make suggestions. Web link:
  5. 5. 4 | P H C 3-- INTERNET MARKETING  1st Source we use Web design By WEBs developer it is free developer where we full fill these criteria’s (HOME, PHOTO GALLERY, TEAM MEMBERS, TESTIMONIALS, WEB STORE, LOCATION AND CONTECT US) Assumptions It’s opened with log in option Web link:  2nd Source we use Make Facebook Page that is opened and as its youth event so easy to captured youth to interact with host easily and commented us with suggestion and opinions. Web link:  3rd Source we use YouTube and Vimeo are the source where we can share our own videos and we upload our video there and share uploaded video at Facebook and twitter like social networks. Web link:
  6. 6. 5 | P H C 4-- PUBLICITY/PUBLIC RELATIONSHIP Way we use Sponsorship: sponsorship is the war of publicity and that make public relationship with different consumers with the help of sponsored companies promotion usage. Sponsored brands:  Shamim group of industry Well establish brand of Bahawalpur. Its creditability affects the stalls performance and gives positive impact to tradition of Bahawalpur. And it’s the financial supporter as well for this campaign of Pakistan handi crafts.  Pakistan handi Craft Its government based brand that knew all over the world so its recognition is capture our customer by the name of Pakistan.  Shaigaan It is also Bahawalpur brand whose kulfi are recognized all over the Bahawalpur Personal selling It’s all about team members links that create personal selling as well. 5-- DIRECT MARKETING Way of direct marketing of festival  We invite HOD of pharmacy department and give awareness about our event and brand, as well as we convince them to visit their at 18,April 2014 with venue of (sports Ground, Abbasia Campus, The Islamia university of Bahawalpur) and  Invite teachers and students of department of management sciences.  Invite hostel girls of The Islamia University of Bahawalpur
  7. 7. 6 | P H C 6-- SALE PROMOTION Source we use: Make mug with Pakistan handi craft Logo and create visiting coupons as well as sales coupons. The people who will win get these mugs as gift at the end of festivo. Coupons: Visitors Coupon: Purchase coupon: Cup With PHC LOGO: As a gift
  8. 8. 7 | P H C •Online post add •, • upload_owner#action • Craft/570889569697261?ref=hl •2nd Place advertisement •5 Bannars •200 printed posters (20 baskets each contain 12 to 14 posters) ADVERTISEMENT •Event creation • 51/ INTERACTIVE MARKETING •Invite HOD of Pharmecy Deppartment •Invite Teachers and students of Abbasia Campus •Invite Hostelize Girls Direct Marketing •Web disghn Log in with personal password •Facebook page: Craft/570889569697261?ref=hl •Add online promotion upload_owner#action • Internet marketing • Sponsorship • Shmim group • Pakistan Handi Craft • Shaigaan Publicity and public relationship • Visitors coupons • Purchasing coupons • Cup with printed logo as a gift SALE PROMOTION
  9. 9. 8 | P H C Appendix
  10. 10. 9 | P H C IMC tools with different style ADVERTISEMENT
  11. 11. 10 | P H C
  12. 12. 11 | P H C Interactive Marketing tool
  13. 13. 12 | P H C Internet marketing
  14. 14. 13 | P H C