MKT2010 W5A2 Grading Rubric Criteria Unsatisfactory Emerging Proficient Exemplary Score Assignment Components: Outlined an appropriate product, branding, and positioning strategy. 0 Points Discussion of the product, branding, and position strategy is unclear and incorrect. 15 Points Discussion of the product, branding, and position strategy is somewhat clear and correct. 23 Points Discussion of the product, branding, and position strategy is clear and correct. 30 Points Discussion of the product, branding, and position strategy is clear, correct and well supported. __of 30 Described how the firm will position itself against the competition. Description of how the firm will position itself against competition is unclear, not concise, and inaccurate. Description of how the firm will position itself against competition is somewhat clear, concise, and accurate. Description of how the firm will position itself against competition is mostly clear, concise, and accurate. Description of how the firm will position itself against competition is clear, concise, accurate, and well supported. __of 30 Developed a distribution strategy including the retail outlets which will sell the product. Stated how the firm will manage their supply chain. Discussion of the distribution strategy and how the firm will manage their supply chain is unclear, inappropriate, and/or impractical to implement. Discussion of the distribution strategy and how the firm will manage their supply chain is somewhat substantiated, but may be inappropriate or impractical to implement. Discussion of the distribution strategy and how the firm will manage their supply chain is fairly well substantiated, appropriate, and realistic. Discussion of the distribution strategy and how the firm will manage their supply chain is well substantiated, appropriate, and realistic. __of 30 Developed an appropriate pricing and promotional strategy. Description of pricing and promotional strategy is unclear and inappropriate. Description of pricing and promotional strategy is somewhat clear, appropriate. Description of pricing and promotional strategy is clear and mostly appropriate. Description of pricing and promotional strategy is clear, appropriate, and well supported. __of 30 Defined integrated marketing communications and how their promotional strategy will provide clarity and consistency across multiple mediums. Prepared an incorrect definition of IMC. Did not outline how the promotional strategy will provide clarity and consistency across multiple mediums. Prepared a correct definition of ICM. Discussion of how promotional strategy will provide clarity and consistency across multiple mediums is somewhat clear and correct. Prepared a correct definition of ICM. Discussion of how promotional strategy will provide clarity and consistency across multiple mediums is clear and correct. Prepared a correct definition of ICM. Discussion of how promotional strategy will provide clarity ...

1. MKT2010 W5A2 Grading Rubric
Criteria
Unsatisfactory
Emerging
Proficient
Exemplary
Score
Assignment Components:
Outlined an appropriate product, branding, and positioning
strategy.
0 Points
Discussion of the product, branding, and position strategy is
unclear and incorrect.
15 Points
Discussion of the product, branding, and position strategy is
somewhat clear and correct.
23 Points
Discussion of the product, branding, and position strategy is
clear and correct.
30 Points
Discussion of the product, branding, and position strategy is
clear, correct and well supported.
__of 30
Described how the firm will position itself against the
competition.
Description of how the firm will position itself against
competition is unclear, not concise, and inaccurate.
Description of how the firm will position itself against
competition is somewhat clear, concise, and accurate.
Description of how the firm will position itself against

2. competition is mostly clear, concise, and accurate.
Description of how the firm will position itself against
competition is clear, concise, accurate, and well supported.
__of 30
Developed a distribution strategy including the retail outlets
which will sell the product. Stated how the firm will manage
their supply chain.
Discussion of the distribution strategy and how the firm will
manage their supply chain is unclear, inappropriate, and/or
impractical to implement.
Discussion of the distribution strategy and how the firm will
manage their supply chain is somewhat substantiated, but may
be inappropriate or impractical to implement.
Discussion of the distribution strategy and how the firm will
manage their supply chain is fairly well substantiated,
appropriate, and realistic.
Discussion of the distribution strategy and how the firm will
manage their supply chain is well substantiated, appropriate,
and realistic.
__of 30
Developed an appropriate pricing and promotional strategy.
Description of pricing and promotional strategy is unclear and
inappropriate.
Description of pricing and promotional strategy is somewhat
clear, appropriate.
Description of pricing and promotional strategy is clear and
mostly appropriate.
Description of pricing and promotional strategy is clear,
appropriate, and well supported.

3. __of 30
Defined integrated marketing communications and how their
promotional strategy will provide clarity and consistency across
multiple mediums.
Prepared an incorrect definition of IMC. Did not outline how
the promotional strategy will provide clarity and consistency
across multiple mediums.
Prepared a correct definition of ICM. Discussion of how
promotional strategy will provide clarity and consistency across
multiple mediums is somewhat clear and correct.
Prepared a correct definition of ICM. Discussion of how
promotional strategy will provide clarity and consistency across
multiple mediums is clear and correct.
Prepared a correct definition of ICM. Discussion of how
promotional strategy will provide clarity and consistency across
multiple mediums is clear, correct, and well supported.
__of 30
Submitted a PowerPoint presentation containing all elements of
the marketing plan; incorporated instructor feedback from Week
3. Utilized the notes section of PowerPoint.
0 Points
Preparation of the presentation does not address all elements of
the marketing plan. Instructor feedback from Week 3 is not
incorporated. Did not utilize the notes section of PowerPoint.
The marketing plan is unclear and incorrect.
30 Points
Preparation of the addresses most of the elements of the market
plan. Instructor feedback from Week 3 is incorporated. Notes
section was utilized, although in limited nature. The marketing
plan is somewhat clear and accurate.
45 Points
Preparation of the addresses all the elements of the market plan.
Instructor feedback from Week 3 is incorporated. Notes section
was utilized. The marketing plan is clear and accurate.

4. 60 Points
Preparation of the addresses all the elements of the market plan.
Instructor feedback from Week 3 is incorporated. Notes section
was utilized and provides supporting material. The marketing
plan is clear, correct, and well supported.
__of 60
Presentation and Writing Components:
Organization
Introduction
Transitions
Conclusion
0 Points
Introduction is limited or missing entirely.
Transitions between slides are infrequent, illogical, or missing
entirely.
Conclusion is limited or missing entirely.
5 Points
Introduction is present but incomplete or underdeveloped
Transitions between slides are sporadic.
Conclusion is recognizable, but incomplete or underdeveloped.
8 Points
Introduction has an opening, provides some background
information, and states the topic.

5. Transitions between slides are present.
Conclusion summarizes main argument and has a clear ending.
10 Points
Introduction catches the audience’s attention, provides
compelling and appropriate background information, and clearly
states the topic.
Thoughtful transitions between slides are appropriate and help
the flow of ideas.
Conclusion leaves the listener with a sense of closure and
provides concluding insights.
__of 10
Style
Tone
Audience
Word Choice
0 Points
Visual design of presentation (such as background images) is
lacking or completely overpowers the presentation to the point
of interfering with comprehension or design is inappropriate for
the assignment.
5 Points
Design of presentation (such as background, images, text)
upstages the writing, or visual design is too understated at
points, or design is inconsistent.
8 Points
Design of presentation (such as background, images, text) is
clear, appropriate for the assignment, balanced, and

6. compliments both the writing and speaking throughout the
presentation.
10 Points
Visual design of presentation (such as background, images,
text) is clear, appropriate for the assignment balanced, and
compliments the writing throughout the presentation. Visual
design engages audience, does not distract from information.
__of 10
Usage and Mechanics
Grammar
Spelling
Sentence structure
0 Points
Any written portion (including writing on the slides and in
notes) contains numerous errors in spelling, grammar, and/or
sentence structure that severely interferes with readability and
comprehension.
5 Points
Any written portion (including writing on the slides and in
notes), contains errors in spelling and grammar that somewhat
interfere with comprehension.
8 Points
Any written portion (including writing on the slides and in
notes) follows conventions of spelling and grammar throughout.
Errors are infrequent and do not interfere with comprehension.
10 Points
The presentation is basically error free in terms of mechanics.

7. In any written portion (including writing on the slides and in
notes), grammar and mechanics help establish a clear idea and
aid the reader in following the writer’s logic.
__of 10
APA Elements
Attribution
Paraphrasing
Quotations
When appropriate or assigned
0 Points
No attempt at APA formatting in presentation.
5 Points
APA format is attempted to paraphrase, quote, and cite, but
errors are significant.
8 Points
Using APA format, accurately paraphrased, quoted, and cited in
most areas throughout when appropriate or called for. Errors
present are mostly minor.
10 Points
Using APA format, accurately paraphrased, quoted, and cited
throughout the presentation when appropriate or called for.
Only a few minor errors present.
__of 10
Comments
Total Score ___of 250
Administrative Policy Analysis or Case Study

8. Once you have a law/policy or practice to explore, we want to
examine the effectiveness of a
public policy, law or practice. Successful policy analysis
examines how a public policy in a
specific area might be improved. Remember that you are limited
to the State of Florida, Miami-
Dade County, or a local Municipality. Therefore, you may NOT
explore a Federal law/policy or
practice.
For most case studies, some basic guidelines apply:
1. Select a particular policy to study
2. Carefully define the social, governmental, economic, or other
problem which the policy
is designed to solve.
3. Describe the economic, social, and political environments in
which the problem arose and
in which the existing policy for solving the problem was
developed.
4. Evaluate the effectiveness of the policy or lack thereof in
dealing with the problem.

9. 5. Identify alternative problems that could be adopted to solve
the selected problem, and
estimate the economic, social, environmental, and political
costs and benefits of each
alternative.
POS 4784
Case Study Assignment Guidelines and Stages

10. Because writers compose best when they are interested in the
topic, I want you to have some
say about what you will write. (Notice I said “some” say; I will
dictate the general approach, but
you will select the specific policy). Because this is a political
science course, I want you to write
about topics that involve politics or those in which politics play
a role.
Do some thinking, along with some internet browsing, about
government policies and/or
practices and find one or two of interest to you (positively or
negatively); they can be local (Ex:
Miami Beach’s policy on dealing with the homeless), regional
(Ex: South Florida Water
Management’s policy on flood control), at the state level (Ex:
Florida’s Food Stamp program and
its policy on recruiting eligible citizens). Try to find a topic
that suits your interests or curiosity.
Do not get bogged down in topic choice. Pick something
interesting and move on.
Once you find a policy or practice, engage in some
preliminary research on the policy

11. itself and the department or institution from which it comes.
Find out as much as you can. When was the policy
implemented? Why? What does it
say? Who does it serve? Has there been a public reaction to it?
Has the policy encountered
problems with its implementation? Is the policy itself
problematic? How so? Consider
calling/emailing and asking for information, such as an annual
report or other material.
For your proposal: Type up your notes and/or compile the data
you have collected and submit a
proposal for your case study. Your proposal must include the
following: 1. identify and define
your policy; 2. explain, briefly, why it was enacted (what
problem does it attempt to solve?); 3.
and your position on the policy (effective or ineffective?).
You will submit your proposal to me via email by Friday, April
1st. Sample proposals available
on the next page.
Warning: You may not “recycle” prior papers completed for

12. other classes, forcing you to self-
plagiarize; it is illegal in the academic community. If you want
to re-investigate a topic you have
worked on before, see me and we will insure that you do so
correctly.
I want your topic ideas in writing via email by Friday, April 1st,
5 PM I will reply and
redirect you if necessary.
SAMPLE PROPOSAL 1:
Case Study Proposal
Miami Dade County Public Schools (MDCPS) issue the Code of
Student Conduct (CSC)

13. on a yearly basis, which outlines expected student behaviors,
responsibilities, and rights. The
regulations primarily present post-conflict solutions and explain
administrative procedures.
Among the processes targeting bullying and assault-related
issues, there is no direction as to how
the student should react in such circumstances. Additionally,
preventative measures are only
imposed once a conflict has occurred. MDCPS does not instruct
students on how to respond to
aggressive behaviors from fellow students or staff. The only
text that gives directions is targeted
at figures of authority, the language used is vague in regards to
when and how force should be
used. The consequences of self defense in the Miami-Dade
system punish both the perpetrator
and the victim. While the school system attempts to reinforce
non-violent procedures, it fails to
discuss the procedures necessary to those who fall victims of
physical assaults. The proposed
solution relies on appropriate training for administration and
staff on how they should react and
prevent violence. Methods would include conflict resolution,
physical training to prevent

14. assaults, and higher levels of concentration on communicating
personal problems that may
prompt students to act out aggressively.
SAMPLE PROPOSAL 2:
Define
Florida State Legislature adopted Chapter 776 into its Penal
code in 2005. This chapter defines
the Florida Statute of justifiable use of force or “Stand Your
Ground,” which grants the right of
an individual to use force in the event that they feel threatened.
Under “Stand Your Ground” a
person must state why they felt threatened in a pre-trial hearing.

15. What problem “Stand Your Ground” has attempted to solve
“Stand Your Ground” law, which was first implemented in
Florida in 2005, serves citizens in
over eighteen states and is in place to protect individuals who
use deadly force in a time of self-
defense. “Stand Your Ground” is an extension of the “Castle
Doctrine,” which allowed for
someone to use deadly force without “duty to retreat” if
attacked. The crossover of “Castle
Doctrine” ensured people had the same right in a public setting.
The National Rifle Association
(NRA) is one of the main proponents of “Stand Your Ground”
and was one of the organizations
funding the law’s creation in 2005. The NRA remains at the
forefront of ensuring that “Stand
Your Ground” laws not only stay in legislation, but that the
laws currently in place become
stronger.
Effectiveness
This paper will analyze both the policy and implementation
ineffectiveness of the law “Stand

16. Your Ground.” Many have begun to look into “Stand Your
Ground” laws implemented in states
across the country, including the National Task Force on Stand
Your Ground Laws; this task
force along with other lawyers and organizations point to both
various loopholes in the law and
the “unpredictable, uneven and even racial” disparities in the
law. “Justifiable homicides” as
defined by Chapter 776 in the Florida State Penal Code have led
Florida to see an increase from
about 34 justified homicides during the first half of the 2000s
(2000-2004) to 105 justified
homicides in 2009.
Approach
My plan of approach will be from various State of Florida cases
of the law along with fact-based
expert analysis. An interest will be on Florida Legislature
committee hearings and the frequency
that “Stand Your Ground” is discussed and additional bills for
this issue. Public opinion and
results will measure how effective this law has served the
people of Florida.

17. Stand Your Ground Law
Assignment 2: Final Project
This week, you will finalize your marketing plan for the V
Fusion + Energy product line. Incorporate your instructor’s
feedback from Week 3 into this final submission.
Complete the following for your marketing plan:
· Outline your product, branding, and packaging strategy.
· Discussed how you will differentiate yourself against the
competition, and explained how the firm may expand upon its
product line in the future.
· Develop your distribution strategy for the product. What retail
outlets will sell your new product? How will you manage your
supply chain?
· Develop your pricing and promotional strategy. How will it
focus on your target market?
· Define Integrated Marketing Communications. How will you
provide clarity and consistency across multiple mediums to
maximize the communicative impact?
By Monday , April 4, 2016 submit a 4–5-page paper written in
APA format. Search the South University online library for peer
reviewed articles to justify your marketing plan. Include a
minimum of three peer reviewed articles for your paper.
Additionally, you have been asked to prepare a presentation to
present your marketing plan to the executive leadership team.
Prepare a 10–15-slide PowerPoint presentation to present your
plan to the executive staff for approval. Use the notes section to
represent the highlights of your presentation. In your
PowerPoint, be sure to cover the following:
· Cover page

18. · Agenda
· Product Overview
· Marketing Environment
· Competitive Analysis
· Target Market
· Positioning Strategy
· Research Study Proposal
· Product, Branding, and Packaging Strategy
· Distribution Strategy
· Pricing Strategy
· Promotional Strategy
· Summary
Assignment 2 Grading Criteria
Maximum Points
Outlined an appropriate product, branding, and packaging
strategy.
30
Described how the firm will position itself against the
competition.
30
Developed a distribution strategy including the retail outlets
which will sell the product. Stated how the firm will manage its
supply chain.
30
Developed an appropriate pricing and promotional strategy.
30
Defined integrated marketing communications and how their
promotional strategy will provide clarity and consistency across
multiple mediums.
30
Submitted a PowerPoint presentation containing all elements of
the marketing plan. Utilized the notes section of PowerPoint.
60
Paper and Presentation Components:
· Organization (12 pts.)
· Style (12 pts.)

19. · Usage and Mechanics (8 pts.)
· APA Elements (8 pts.)
40
Total:
250