Assignment 1: Models for Competitive Dynamics Due Week 2 and worth 105 points Competition has, since the 90s, led to wider gaps between industry leaders and laggards. There are more “winner-take-all” environments and greater churns among industry sector rivals. We have witnessed sharp increases in quality and quantity of IT (Information Technology) investments. We’ve seen striking competitive dynamics, particularly in sectors that spend the most on IT. Some of the competitive dynamics models include the Destroy Your Business (DYB) strategy, the Grow Your Business (GYB) strategy, the Information Systems (IS) and strategic advantage, and the social business strategy. Write a four to five page paper in which you: 1. Compare and contrast the DYB and GYB strategies in terms of the ability to sustain a business in the marketplace over the long term, to be competitive against rivals, and profitability. 2. Examine the “cannibalization” strategy and determine if it is or is not a better strategy compared to the DYB strategy for growth, competitiveness, and market leadership. Provide two business examples.   3. Determine whether or not changes in business strategy should entail reassessment of IS. Provide three reasons to support your position. 4. Examine how firms can use social IT in alignment with organizational strategy and IS strategy. Consider collaborative capabilities; and what, how, and who should use social IT for a social business strategy. 5. Use at three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.  Your assignment must follow these formatting requirements: · This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. · Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.  The specific course learning outcomes associated with this assignment are: · Demonstrate an understanding of the integration of enterprise systems with inter-organizational partners. · Use technology and information resources to research issues in enterprise architecture. · Write clearly and concisely about enterprise architecture topics using proper writing mechanics and technical style conventions.  Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Click here to view the grading rubric for this assignment. Strategic Plan Strategic Plan Assignment The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Stra.

1. Assignment 1: Models for Competitive Dynamics
Due Week 2 and worth 105 points
Competition has, since the 90s, led to wider gaps between
industry leaders and laggards. There are more “winner-take-all”
environments and greater churns among industry sector rivals.
We have witnessed sharp increases in quality and quantity of IT
(Information Technology) investments. We’ve seen striking
competitive dynamics, particularly in sectors that spend the
most on IT. Some of the competitive dynamics models include
the Destroy Your Business (DYB) strategy, the Grow Your
Business (GYB) strategy, the Information Systems (IS) and
strategic advantage, and the social business strategy.
Write a four to five page paper in which you:
1. Compare and contrast the DYB and GYB strategies in terms
of the ability to sustain a business in the marketplace over the
long term, to be competitive against rivals, and profitability.
2. Examine the “cannibalization” strategy and determine if it is
or is not a better strategy compared to the DYB strategy for
growth, competitiveness, and market leadership. Provide two
business examples.
3. Determine whether or not changes in business strategy should
entail reassessment of IS. Provide three reasons to support your
position.
4. Examine how firms can use social IT in alignment with
organizational strategy and IS strategy. Consider collaborative
capabilities; and what, how, and who should use social IT for a
social business strategy.
5. Use at three quality resources in this
assignment. Note: Wikipedia and similar websites do not
qualify as quality resources.
Your assignment must follow these formatting requirements:
· This course requires use of Strayer Writing Standards (SWS).

2. The format is different than other Strayer University courses.
Please take a moment to review the SWS documentation for
details.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Demonstrate an understanding of the integration of enterprise
systems with inter-organizational partners.
· Use technology and information resources to research issues in
enterprise architecture.
· Write clearly and concisely about enterprise architecture
topics using proper writing mechanics and technical style
conventions.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.
Click here to view the grading rubric for this assignment.
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving
optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives
act as the vehicle to accomplish strategic goals. Strategic

3. initiatives translate vision into reality. The strategic
management process enables organizations to achieve objectives
through three stages: strategy formulation, strategy
implementation, and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan that seeks to
increase your organization’s competitive advantage. Your
strategic plan should aim to innovate. Throughout the
development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian
perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both
benefits and challenges in the business sphere. Be sure to
consider how globalization impacts your strategic plan and
address any international considerations if needed.
Part 1: Overview
Imagine you need to present your initial pitch for your Strategic
Initiative Plan. Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key
stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger,
and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines.
This assignment uses a rubric (SEE ATTACHMENT). Please
review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.

4. Part 2: External and Internal Assessment
An environmental scan seeks to ensure your original pitch is
viable (Part 1: Overview). External and internal assessment
tools are utilized your to ensure strategic initiative is viable.
You may find after completing your environmental scan your
strategic initiative idea will change. The environmental scan
helps you develop Key Performance Indicators (KPIs), which
will help focus the application of limited resources to produce
above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal
assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include
· Management
· Marketing
· Finance
· Accounting
· Productions/operations
· Research and development
· Management information systems
External: Identify your strategic initiative using various
external assessment tools to evaluate outside trends and events
outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the
results of your environmental scan. Include the following:
· Identify what you found in your environmental scan.
· What did you learn about the industry?
· What did you learn about your organization?
· Include the external and internal assessment tools you used at
the end of your presentation as an appendix.
· How did you apply the results of your internal and external
assessment tools in your decision making process.
· Describe what you learned during the process including key
issues that will be reviewed going forward.
· How does this challenge or support your original
vision/concept?

5. · What is emerging from your learning?
· Outline the preliminary strategic initiative plan.
· How have you considered the selected organizations culture
within the context of implementing your strategic initiative
plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines.
This assignment uses a rubric (SEE ATTACHMENT). Please
review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
2
Rubic_Print_FormatCriteriaPercentageUnsatisfactory
(0.00%)Less than Satisfactory (74.00%)Satisfactory
(79.00%)Good (87.00%)Excellent
(100.00%)Content100.0%Description of Environmental
Scan15.0%A description of what you learned about the industry
and your organization is not included.A description of what you
learned about the industry and your organization is included,
but lacks sufficient detail. Subject knowledge is unclear or
inconsistent.A description of what you learned about the
industry and your organization is included. Some subject
knowledge is evident.A description of what you learned about
the industry and your organization is included. Subject
knowledge is competent.A description of what you learned
about the industry and your organization is included.
Description demonstrates comprehensive subject knowledge and
understanding. External and Internal Assessment
Tools15.0%Appendix of external and internal assessment tools
is not included. An explanation of how you applied the results
of your internal and external assessment tools is not included.

6. Appendix of external and internal assessment tools is included.
An explanation of how you applied the results of your internal
and external assessment tools is included, yet does not include
sufficient detail to support claims or findings. Subject
knowledge is unclear or inconsistent.Appendix of external and
internal assessment tools is included. An explanation of how
you applied the results of your internal and external assessment
tools is included. Some subject knowledge is evident.Appendix
of external and internal assessment tools is included. An
explanation of how you applied the results of your internal and
external assessment tools is included. Detailed examples and
evidence are included. Subject knowledge is
competent.Appendix of external and internal assessment tools is
included. An explanation of how you applied the results of your
internal and external assessment tools is included. External and
internal assessment includes relevant examples and applicable
insight and demonstrates comprehensive subject knowledge and
understanding.Key Issues15.0%An explanation of how what you
learned has challenges or supports your original vision/concept
is not included. An explanation of what has emerged from your
learning is not included.An explanation of how what you
learned has challenges or supports your original vision/concept
is included. An explanation of what has emerged from your
learning is included, however, the explanation lacks clarity.
Subject knowledge is unclear or inconsistent.An explanation of
how what you learned has challenges or supports your original
vision/concept is included. An explanation of what is has
emerged from your learning is included. Some subject
knowledge is evident.An explanation of how what you learned
has challenges or supports your original vision/concept is
included. An explanation of what has emerged from your
learning is included. Detailed examples and evidence are
included. Subject knowledge is competent.An explanation of
how what you learned has challenges or supports your original
vision/concept is included. An explanation of what has emerged
from your learning is included. Key issues provide relevant

7. examples and applicable insight. Plan demonstrates
comprehensive subject knowledge and
understanding.Outline15.0%An outline of the preliminary
strategic plan is not included. In addition, the selected
organization?s culture within the context of implementing the
strategic plan is not considered.An outline of the preliminary
strategic plan is included. In addition, the selected
organization?s culture within the context of implementing the
strategic plan is considered, however, the outline is fraught with
gaps. Subject knowledge is unclear An outline of the
preliminary strategic plan is included. In addition, the selected
organization?s culture within the context of implementing the
strategic plan is considered. Some subject knowledge is
evident.An outline of the preliminary strategic plan is included.
In addition, the selected organization?s culture within the
context of implementing the strategic plan is considered.
Detailed examples and evidence are included. Subject
knowledge is competent.An outline of the preliminary strategic
plan is included. In addition, the selected organization's culture
within the context of implementing the strategic plan is
considered. The outline includes relevant examples and
applicable insight and demonstrates comprehensive subject
knowledge and understanding.Presentation of Content10.0%The
content lacks a clear point of view and logical sequence of
information. Includes little persuasive information. Sequencing
of ideas is unclear.The content is vague in conveying a point of
view and does not create a strong sense of purpose. Includes
some persuasive information.The presentation slides are
generally competent, but ideas may show some inconsistency in
organization or in their relationships to each other.The content
is written with a logical progression of ideas and supporting
information exhibiting a unity, coherence, and cohesiveness.
Includes persuasive information from reliable sources.The
content is written clearly and concisely. Ideas universally
progress and relate to each other. The project includes
motivating questions and advanced organizers. The project

8. gives the audience a clear sense of the main
idea.Layout10.0%The layout is cluttered, confusing, and does
not use spacing, headings, and subheadings to enhance the
readability. The text is extremely difficult to read with long
blocks of text, small point size for fonts, and inappropriate
contrasting colors. Poor use of headings, subheadings,
indentations, or bold formatting is evident.The layout shows
some structure, but appears cluttered and busy or distracting
with large gaps of white space or a distracting background.
Overall readability is difficult due to lengthy paragraphs, too
many different fonts, dark or busy background, overuse of bold,
or lack of appropriate indentations of text.The layout uses
horizontal and vertical white space appropriately. Sometimes
the fonts are easy to read, but in a few places the use of fonts,
italics, bold, long paragraphs, color, or busy background
detracts and does not enhance readability. The layout
background and text complement each other and enable the
content to be easily read. The fonts are easy to read and point
size varies appropriately for headings and text.The layout is
visually pleasing and contributes to the overall message with
appropriate use of headings, subheadings, and white space. Text
is appropriate in length for the target audience and to the point.
The background and colors enhance the readability of the
text.Language Use and Audience Awareness (includes sentence
construction, word choice, etc.)10.0%Inappropriate word choice
and lack of variety in language use are evident. Writer appears
to be unaware of audience. Use of primer prose indicates writer
either does not apply figures of speech or uses them
inappropriately.Some distracting inconsistencies in language
choice (register) or word choice are present. The writer exhibits
some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most
part.The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.The writer uses a
variety of sentence constructions, figures of speech, and word

9. choice in distinctive and creative ways that are appropriate to
purpose, discipline, and scope.Mechanics of Writing (includes
spelling, punctuation, grammar, language use)5.0%Slide errors
are pervasive enough that they impede communication of
meaning.Frequent and repetitive mechanical errors distract the
reader.Some mechanical errors or typos are present, but they are
not overly distracting to the reader.Slides are largely free of
mechanical errors, although a few may be present.Writer is
clearly in control of standard, written, academic
English.Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to assignment and
style)5.0%Sources are not documented.Documentation of
sources is inconsistent or incorrect, as appropriate to
assignment and style, with numerous formatting errors.Sources
are documented, as appropriate to assignment and style,
although some formatting errors may be present.Sources are
documented, as appropriate to assignment and style, and format
is mostly correct. Sources are completely and correctly
documented, as appropriate to assignment and style, and format
is free of error.Total Weightage100%
Rubic_Print_FormatCriteriaPercentageUnsatisfactory
(0.00%)Less than Satisfactory (74.00%)Satisfactory
(79.00%)Good (87.00%)Excellent
(100.00%)Content100.0%Description of Plan20.0%A
description of the type of plan including the vision, mission,
and values of the organization is not included.A description of
the type of plan is included however a description of the vision,
mission, or values of the organization is not included. Subject
knowledge is unclear or inconsistent.A description of the type
of plan including the vision, mission, and values of the
organization is included. Some subject knowledge is evident.A
description of the type of plan including the vision, mission,
and values of the organization is included. Subject knowledge is
competent.A description of the type of plan including the
vision, mission, and values of the organization is included.

10. Description demonstrates comprehensive subject knowledge and
understanding.Values and Culture20.0%An explanation of how
organizational values drive culture is not included. An
explanation of the culture you intend to build or that currently
exist is not included.An explanation of how organizational
values drive culture is included. An explanation of the culture
you intend to build or that currently exist is included. Subject
knowledge is unclear or inconsistent.An explanation of how
organizational values drive culture is included. An explanation
of the culture you intend to build or that currently exist is
included. Some subject knowledge is evident.An explanation of
how organizational values drive culture is included. An
explanation of the culture you intend to build or that currently
exist is included. Detailed examples and evidence are included.
Subject knowledge is competent.An explanation of how
organizational values drive culture is included. An explanation
of the culture you intend to build or that currently exist is
included. Plan includes relevant examples and applicable
insight. Plan demonstrates comprehensive subject knowledge
and understanding.Competitive Advantage20.0%An explanation
of your competitive advantage is not included.An explanation of
your competitive advantage is included. Subject knowledge is
unclear or inconsistent.An explanation of your competitive
advantage is included. Some subject knowledge is evident.An
explanation of your competitive advantage is included. Detailed
examples and evidence are included. Subject knowledge is
competent.An explanation of your competitive advantage is
included. Plan includes relevant examples and applicable
insight. Plan demonstrates comprehensive subject knowledge
and understanding.Presentation of Content10.0%The content
lacks a clear point of view and logical sequence of information.
Includes little persuasive information. Sequencing of ideas is
unclear.The content is vague in conveying a point of view and
does not create a strong sense of purpose. Includes some
persuasive information.The presentation slides are generally
competent, but ideas may show some inconsistency in

11. organization or in their relationships to each other.The content
is written with a logical progression of ideas and supporting
information exhibiting a unity, coherence, and cohesiveness.
Includes persuasive information from reliable sources.The
content is written clearly and concisely. Ideas universally
progress and relate to each other. The project gives the audience
a clear sense of the main idea.Layout10.0%The layout is
cluttered, confusing, and does not use spacing, headings, and
subheadings to enhance the readability. The text is extremely
difficult to read with long blocks of text, small point size for
fonts, and inappropriate contrasting colors. Poor use of
headings, subheadings, indentations, or bold formatting is
evident.The layout shows some structure, but appears cluttered
and busy or distracting with large gaps of white space or a
distracting background. Overall readability is difficult due to
lengthy paragraphs, too many different fonts, dark or busy
background, overuse of bold, or lack of appropriate indentations
of text.The layout uses horizontal and vertical white space
appropriately. Sometimes the fonts are easy to read, but in a few
places the use of fonts, italics, bold, long paragraphs, color, or
busy background detracts and does not enhance readability. The
layout background and text complement each other and enable
the content to be easily read. The fonts are easy to read and
point size varies appropriately for headings and text.The layout
is visually pleasing and contributes to the overall message with
appropriate use of headings, subheadings, and white space. Text
is appropriate in length for the target audience and to the point.
The background and colors enhance the readability of the
text.Language Use and Audience Awareness (includes sentence
construction, word choice, etc.)10.0%Inappropriate word choice
and lack of variety in language use are evident. Writer appears
to be unaware of audience. Use of primer prose indicates writer
either does not apply figures of speech or uses them
inappropriately.Some distracting inconsistencies in language
choice (register) or word choice are present. The writer exhibits
some lack of control in using figures of speech appropriately.

12. Language is appropriate to the targeted audience for the most
part.The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.The writer uses a
variety of sentence constructions, figures of speech, and word
choice in distinctive and creative ways that are appropriate to
purpose, discipline, and scope.Mechanics of Writing (includes
spelling, punctuation, grammar, language use)5.0%Slide errors
are pervasive enough that they impede communication of
meaning.Frequent and repetitive mechanical errors distract the
reader.Some mechanical errors or typos are present, but they are
not overly distracting to the reader.Slides are largely free of
mechanical errors, although a few may be present.Writer is
clearly in control of standard, written, academic
English.Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to assignment and
style)5.0%Sources are not documented.Documentation of
sources is inconsistent or incorrect, as appropriate to
assignment and style, with numerous formatting errors.Sources
are documented, as appropriate to assignment and style,
although some formatting errors may be present.Sources are
documented, as appropriate to assignment and style, and format
is mostly correct. Sources are completely and correctly
documented, as appropriate to assignment and style, and format
is free of error.Total Weightage100%