My zip code is 06515 Use the example paper I have loaded and the sources given. The teacher states that the example paper got her info from these sources so it should be very helpful.  From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. For information on Website analytics, visit Google Analytics at  http://www.google.com/analytics/why/ . Note:  You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you: Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics. Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze the marketing framework in.

1. My zip code is 06515
Use the example paper I have loaded and the sources given. The
teacher states that the example paper got her info from these
sources so it should be very helpful.
From the start of this course, you have accessed the Interactive
Marketing Plan tool and used the step-by-step guide to complete
Part A of your marketing plan. You are required to submit a
marketing plan for a hypothetical product-based company. Your
plan must include the company's background information, and
information collected from Steps 1-4 of the Interactive
Marketing Plan, located in the course shell. Note: Some
elements may not be covered in the Interactive Marketing Plan
and will require additional research.
For information on Website analytics, visit Google Analytics at
http://www.google.com/analytics/why/
.
Note:
You may create and / or make all necessary assumptions
needed for the completion of this assignment.
Write a five to six (5-6) page paper in which you:
Construct a concise executive summary that provides the details
of the outcomes of your marketing plan outcomes. The relevant
outcomes include profitability, shareholder returns, and return
on investment.
Conduct an environmental analysis that includes competitive,
economic, political, legal, technological, and sociocultural
forces.
Specify the primary and secondary target markets for your

2. company. Be sure to cover the 4Ps, 5Cs and STP.
Conduct a performance analysis with set benchmarks of 50% to
75% per annualized plan. Your analysis should include at least
four (4) of the following metrics: tracking downloads of
Website content, Website visitors, increases in market share,
customer value, new product adoption rates, retention, rate of
growth compared to competition and the market, margin, and
customer engagement. Develop four (4) quantitative and (4)
qualitative marketing objectives from your chosen metrics.
Conduct both a SWOT analysis and needs analysis for your
product. Each analysis should examine four (4) strengths,
weaknesses, opportunities, and threats for your company.
Use at least four (4) academic resources as quantitative
marketing research to determine the feasibility of your product /
service. These resources should be industry specific and relate
to your chosen product / service. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the
student's name, the professor's name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Analyze the marketing framework including the concepts of the
5Cs, STP, and 4Ps.
Develop strategies to assess performance and achieve marketing

3. goals.
Examine the marketing science of customer behavior and
products in the marketing exchange process and create dynamic
strategies for competing.
Evaluate target customer segments and positioning products
within these segments.
Use technology and information resources to research issues in
marketing management.
Write clearly and concisely about marketing management using
proper writing mechanics.
The rubric:
Points: 240
Assignment 2:
Part B: Your Marketing Plan
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Revise your executive summary from Assignment 1, based on
feedback from your instructor.
Weight: 10%
Did not submit or incompletely revised your executive summary

4. from Assignment 1, based on feedback from your instructor.
Partially revised your executive summary from Assignment 1,
based on feedback from your instructor.
Satisfactorily revised your executive summary from Assignment
1, based on feedback from your instructor.
Thoroughly revised your executive summary from Assignment
1, based on feedback from your instructor.
2. Develop a branding strategy for your product that covers the
brand name, logo, slogan, and at least one (1) brand extension.
Weight: 15%
Did not submit or incompletely developed a branding strategy
for your product that covers the brand name, logo, slogan, and
at least one (1) brand extension.
Partially developed a branding strategy for your product that
covers the brand name, logo, slogan, and at least one (1) brand
extension.
Satisfactorily developed a branding strategy for your product
that covers the brand name, logo, slogan, and at least one (1)
brand extension.
Thoroughly developed a branding strategy for your product that
covers the brand name, logo, slogan, and at least one (1) brand
extension.
3. Develop a marketing strategy for your product and determine
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Provide a rationale for your response.
Weight: 15%
Did not submit or incompletely developed a marketing strategy
for your product and did not submit or incompletely determined
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Did not submit or incompletely provided a
rationale for your response.
Partially developed a marketing strategy for your product and
partially determined an appropriate time table for execution of
the plan (e.g., phase 1, phase 2, etc.). Partially provided a
rationale for your response.
Satisfactorily developed a marketing strategy for your product

5. and satisfactorily determined an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.).
Satisfactorily provided a rationale for your response.
Thoroughly developed a marketing strategy for your product
and thoroughly determined an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.). Thoroughly
provided a rationale for your response.
4. Develop a positioning statement which should include, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Provide a rationale for your time frame for
execution of your positioning statement.
Weight: 15%
Did not submit or incompletely developed a positioning
statement which included, at a minimum, a benefit, user,
competitive, or innovative statement about your product. Did
not submit or incompletely provided a rationale for your time
frame for execution of your positioning statement.
Partially developed a positioning statement which included, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Partially provided a rationale for your time
frame for execution of your positioning statement.
Satisfactorily developed a positioning statement which
included, at a minimum, a benefit, user, competitive, or
innovative statement about your product. Satisfactorily provided
a rationale for your time frame for execution of your
positioning statement.
Thoroughly developed a positioning statement which included,
at a minimum, a benefit, user, competitive, or innovative
statement about your product. Thoroughly provided a rationale
for your time frame for execution of your positioning statement.
5. Examine the relevant marketing science of customer behavior
for your product.
Weight: 10%
Did not submit or incompletely examined the relevant marketing
science of customer behavior for your product.
Partially examined the relevant marketing science of customer

6. behavior for your product.
Satisfactorily examined the relevant marketing science of
customer behavior for your product.
Thoroughly examined the relevant marketing science of
customer behavior for your product.
6. Develop your company’s mission statement and company
introduction.
Weight: 10%
Did not submit or incompletely developed your company’s
mission statement and company introduction.
Partially developed your company’s mission statement and
company introduction.
Satisfactorily developed your company’s mission statement and
company introduction.
Thoroughly developed your company’s mission statement and
company introduction.
7.
3 references
Weight: 5%
No references provided.
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
8.
Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Partially free of errors in grammar, spelling, punctuation, or
formatting.
Mostly free of errors in grammar, spelling, punctuation, or

7. formatting.
Error free or almost error free grammar, spelling, punctuation,
or formatting.
9.
Appropriate use of APA in-text citations and reference section
Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are provided, but they are only
partially formatted correctly in APA style.
Most in-text citations and references are provided, and they are
generally formatted correctly in APA style.
In-text citations and references are error free or almost error
free and consistently formatted correctly in APA style.
10.
Information Literacy / Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional
or accidental plagiarism, or failure to use in-text citations.
Sources are partially integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Sources are mostly integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Sources are consistently integrated using effective techniques of
quoting, paraphrasing, and summarizing.
11.
Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include
reasons and evidence that logically support ideas
Information is partially clear with minimal reasons and
evidence that logically support ideas
Information is mostly clear and generally supported with

8. reasons and evidence that logically support ideas
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas
This is what she has graded so far on the rubric.
Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
MKT500-A2-1
1. Revise your executive summary from Assignment 1, based on
feedback from your instructor.
Weight: 10%
Points:
8.4
(3.5%)
Points Range:
0
(0%)
- 16.78
(6.99%)
Did not submit or incompletely revised your executive summary
from Assignment 1, based on feedback from your instructor.
Points Range:
16.8
(7%)
- 19.18
(7.99%)
Partially revised your executive summary from Assignment 1,
based on feedback from your instructor.

9. Points Range:
19.2
(8%)
- 21.58
(8.99%)
Satisfactorily revised your executive summary from Assignment
1, based on feedback from your instructor.
Points Range:
21.6
(9%)
- 24
(10%)
Thoroughly revised your executive summary from Assignment
1, based on feedback from your instructor.
MKT500-A2-2
2. Develop a branding strategy for your product that covers the
brand name, logo, slogan, and at least one (1) brand extension.
Weight: 15%
Points:
0
(0%)
Points Range:
0
(0%)
- 25.18
(10.49%)
Did not submit or incompletely developed a branding strategy
for your product that covers the brand name, logo, slogan, and
at least one (1) brand extension.
Feedback:
missing
Points Range:
25.2
(10.5%)

10. - 28.78
(11.99%)
Partially developed a branding strategy for your product that
covers the brand name, logo, slogan, and at least one (1) brand
extension.
Points Range:
28.8
(12%)
- 32.38
(13.49%)
Satisfactorily developed a branding strategy for your product
that covers the brand name, logo, slogan, and at least one (1)
brand extension.
Points Range:
32.4
(13.5%)
- 36
(15%)
Thoroughly developed a branding strategy for your product that
covers the brand name, logo, slogan, and at least one (1) brand
extension.
MKT500-A2-3
3. Develop a marketing strategy for your product and determine
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Provide a rationale for your response.
Weight: 15%
Points:
0
(0%)
Points Range:
0
(0%)
- 25.18
(10.49%)

11. Did not submit or incompletely developed a marketing strategy
for your product and did not submit or incompletely determined
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Did not submit or incompletely provided a
rationale for your response.
Feedback:
missing
Points Range:
25.2
(10.5%)
- 28.78
(11.99%)
Partially developed a marketing strategy for your product and
partially determined an appropriate time table for execution of
the plan (e.g., phase 1, phase 2, etc.). Partially provided a
rationale for your response.
Points Range:
28.8
(12%)
- 32.38
(13.49%)
Satisfactorily developed a marketing strategy for your product
and satisfactorily determined an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.).
Satisfactorily provided a rationale for your response.
Points Range:
32.4
(13.5%)
- 36
(15%)
Thoroughly developed a marketing strategy for your product
and thoroughly determined an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.). Thoroughly

12. provided a rationale for your response.
MKT500-A2-4
4. Develop a positioning statement which should include, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Provide a rationale for your time frame for
execution of your positioning statement.
Weight: 15%
Points:
0
(0%)
Points Range:
0
(0%)
- 25.18
(10.49%)
Did not submit or incompletely developed a positioning
statement which included, at a minimum, a benefit, user,
competitive, or innovative statement about your product. Did
not submit or incompletely provided a rationale for your time
frame for execution of your positioning statement.
Points Range:
25.2
(10.5%)
- 28.78
(11.99%)
Partially developed a positioning statement which included, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Partially provided a rationale for your time
frame for execution of your positioning statement.
Points Range:
28.8
(12%)
- 32.38
(13.49%)

13. Satisfactorily developed a positioning statement which
included, at a minimum, a benefit, user, competitive, or
innovative statement about your product. Satisfactorily provided
a rationale for your time frame for execution of your
positioning statement.
Points Range:
32.4
(13.5%)
- 36
(15%)
Thoroughly developed a positioning statement which included,
at a minimum, a benefit, user, competitive, or innovative
statement about your product. Thoroughly provided a rationale
for your time frame for execution of your positioning statement.
MKT500-A2-5
5. Examine the relevant marketing science of customer behavior
for your product.
Weight: 10%
Points:
0
(0%)
Points Range:
0
(0%)
- 16.78
(6.99%)
Did not submit or incompletely examined the relevant marketing
science of customer behavior for your product.
Points Range:
16.8
(7%)
- 19.18
(7.99%)
Partially examined the relevant marketing science of customer

14. behavior for your product.
Points Range:
19.2
(8%)
- 21.58
(8.99%)
Satisfactorily examined the relevant marketing science of
customer behavior for your product.
Points Range:
21.6
(9%)
- 24
(10%)
Thoroughly examined the relevant marketing science of
customer behavior for your product.
MKT500-A2-6
6. Develop your company’s mission statement and company
introduction.
Weight: 10%
Points Range:
0
(0%)
- 16.78
(6.99%)
Did not submit or incompletely developed your company’s
mission statement and company introduction.
Points:
18
(7.5%)
Points Range:
16.8
(7%)
- 19.18

15. (7.99%)
Partially developed your company’s mission statement and
company introduction.
Points Range:
19.2
(8%)
- 21.58
(8.99%)
Satisfactorily developed your company’s mission statement and
company introduction.
Points Range:
21.6
(9%)
- 24
(10%)
Thoroughly developed your company’s mission statement and
company introduction.
MKT500-A2-7
7. 3 references
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
No references provided.
Points Range:
8.4
(3.5%)
- 9.58
(3.99%)
Does not meet the required number of references; some or all

16. references poor quality choices.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Meets number of required references; all references high quality
choices.
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
Exceeds number of required references; all references high
quality choices.
MKT500-A2-8
8. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Points:
4.2
(1.75%)
Points Range:
0
(0%)
- 8.38
(3.49%)
Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Points Range:
8.4
(3.5%)

17. - 9.58
(3.99%)
Partially free of errors in grammar, spelling, punctuation, or
formatting.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Mostly free of errors in grammar, spelling, punctuation, or
formatting.
Points Range:
10.8
(4.5%)
- 12
(5%)
Error free or almost error free grammar, spelling, punctuation,
or formatting.
MKT500-A2-9
9. Appropriate use of APA in-text citations and reference
section
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
Lack of in-text citations and / or lack of reference section.
Points Range:
8.4
(3.5%)
- 9.58

18. (3.99%)
In-text citations and references are provided, but they are only
partially formatted correctly in APA style.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Most in-text citations and references are provided, and they are
generally formatted correctly in APA style.
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
In-text citations and references are error free or almost error
free and consistently formatted correctly in APA style.
MKT500-A2-10
10. Information Literacy / Integration of Sources
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
Serious errors in the integration of sources, such as intentional
or accidental plagiarism, or failure to use in-text citations.
Points Range:
8.4
(3.5%)

19. - 9.58
(3.99%)
Sources are partially integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Sources are mostly integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
Sources are consistently integrated using effective techniques of
quoting, paraphrasing, and summarizing.
MKT500-A2-11
11. Clarity and Coherence of Writing
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
Information is confusing to the reader and fails to include
reasons and evidence that logically support ideas
Points Range:
8.4

20. (3.5%)
- 9.58
(3.99%)
Information is partially clear with minimal reasons and
evidence that logically support ideas
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Information is mostly clear and generally supported with
reasons and evidence that logically support ideas
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas
Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
MKT500-A2-1
1. Revise your executive summary from Assignment 1, based on
feedback from your instructor.
Weight: 10%
Points:
8.4
(3.5%)
Points Range:

21. 0
(0%)
- 16.78
(6.99%)
Did not submit or incompletely revised your executive summary
from Assignment 1, based on feedback from your instructor.
Points Range:
16.8
(7%)
- 19.18
(7.99%)
Partially revised your executive summary from Assignment 1,
based on feedback from your instructor.
Points Range:
19.2
(8%)
- 21.58
(8.99%)
Satisfactorily revised your executive summary from Assignment
1, based on feedback from your instructor.
Points Range:
21.6
(9%)
- 24
(10%)
Thoroughly revised your executive summary from Assignment
1, based on feedback from your instructor.
MKT500-A2-2
2. Develop a branding strategy for your product that covers the
brand name, logo, slogan, and at least one (1) brand extension.
Weight: 15%
Points:
0

22. (0%)
Points Range:
0
(0%)
- 25.18
(10.49%)
Did not submit or incompletely developed a branding strategy
for your product that covers the brand name, logo, slogan, and
at least one (1) brand extension.
Feedback:
missing
Points Range:
25.2
(10.5%)
- 28.78
(11.99%)
Partially developed a branding strategy for your product that
covers the brand name, logo, slogan, and at least one (1) brand
extension.
Points Range:
28.8
(12%)
- 32.38
(13.49%)
Satisfactorily developed a branding strategy for your product
that covers the brand name, logo, slogan, and at least one (1)
brand extension.
Points Range:
32.4
(13.5%)
- 36
(15%)
Thoroughly developed a branding strategy for your product that

23. covers the brand name, logo, slogan, and at least one (1) brand
extension.
MKT500-A2-3
3. Develop a marketing strategy for your product and determine
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Provide a rationale for your response.
Weight: 15%
Points:
0
(0%)
Points Range:
0
(0%)
- 25.18
(10.49%)
Did not submit or incompletely developed a marketing strategy
for your product and did not submit or incompletely determined
an appropriate time table for execution of the plan (e.g., phase
1, phase 2, etc.). Did not submit or incompletely provided a
rationale for your response.
Feedback:
missing
Points Range:
25.2
(10.5%)
- 28.78
(11.99%)
Partially developed a marketing strategy for your product and
partially determined an appropriate time table for execution of
the plan (e.g., phase 1, phase 2, etc.). Partially provided a
rationale for your response.
Points Range:
28.8
(12%)

24. - 32.38
(13.49%)
Satisfactorily developed a marketing strategy for your product
and satisfactorily determined an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.).
Satisfactorily provided a rationale for your response.
Points Range:
32.4
(13.5%)
- 36
(15%)
Thoroughly developed a marketing strategy for your product
and thoroughly determined an appropriate time table for
execution of the plan (e.g., phase 1, phase 2, etc.). Thoroughly
provided a rationale for your response.
MKT500-A2-4
4. Develop a positioning statement which should include, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Provide a rationale for your time frame for
execution of your positioning statement.
Weight: 15%
Points:
0
(0%)
Points Range:
0
(0%)
- 25.18
(10.49%)
Did not submit or incompletely developed a positioning
statement which included, at a minimum, a benefit, user,
competitive, or innovative statement about your product. Did
not submit or incompletely provided a rationale for your time
frame for execution of your positioning statement.

25. Points Range:
25.2
(10.5%)
- 28.78
(11.99%)
Partially developed a positioning statement which included, at a
minimum, a benefit, user, competitive, or innovative statement
about your product. Partially provided a rationale for your time
frame for execution of your positioning statement.
Points Range:
28.8
(12%)
- 32.38
(13.49%)
Satisfactorily developed a positioning statement which
included, at a minimum, a benefit, user, competitive, or
innovative statement about your product. Satisfactorily provided
a rationale for your time frame for execution of your
positioning statement.
Points Range:
32.4
(13.5%)
- 36
(15%)
Thoroughly developed a positioning statement which included,
at a minimum, a benefit, user, competitive, or innovative
statement about your product. Thoroughly provided a rationale
for your time frame for execution of your positioning statement.
MKT500-A2-5
5. Examine the relevant marketing science of customer behavior
for your product.
Weight: 10%
Points:
0

26. (0%)
Points Range:
0
(0%)
- 16.78
(6.99%)
Did not submit or incompletely examined the relevant marketing
science of customer behavior for your product.
Points Range:
16.8
(7%)
- 19.18
(7.99%)
Partially examined the relevant marketing science of customer
behavior for your product.
Points Range:
19.2
(8%)
- 21.58
(8.99%)
Satisfactorily examined the relevant marketing science of
customer behavior for your product.
Points Range:
21.6
(9%)
- 24
(10%)
Thoroughly examined the relevant marketing science of
customer behavior for your product.
MKT500-A2-6
6. Develop your company’s mission statement and company
introduction.
Weight: 10%

27. Points Range:
0
(0%)
- 16.78
(6.99%)
Did not submit or incompletely developed your company’s
mission statement and company introduction.
Points:
18
(7.5%)
Points Range:
16.8
(7%)
- 19.18
(7.99%)
Partially developed your company’s mission statement and
company introduction.
Points Range:
19.2
(8%)
- 21.58
(8.99%)
Satisfactorily developed your company’s mission statement and
company introduction.
Points Range:
21.6
(9%)
- 24
(10%)
Thoroughly developed your company’s mission statement and
company introduction.
MKT500-A2-7
7. 3 references

28. Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
No references provided.
Points Range:
8.4
(3.5%)
- 9.58
(3.99%)
Does not meet the required number of references; some or all
references poor quality choices.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Meets number of required references; all references high quality
choices.
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
Exceeds number of required references; all references high
quality choices.
MKT500-A2-8
8. Writing Mechanics, Grammar, and Formatting

29. Weight: 5%
Points:
4.2
(1.75%)
Points Range:
0
(0%)
- 8.38
(3.49%)
Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Points Range:
8.4
(3.5%)
- 9.58
(3.99%)
Partially free of errors in grammar, spelling, punctuation, or
formatting.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Mostly free of errors in grammar, spelling, punctuation, or
formatting.
Points Range:
10.8
(4.5%)
- 12
(5%)
Error free or almost error free grammar, spelling, punctuation,
or formatting.
MKT500-A2-9

30. 9. Appropriate use of APA in-text citations and reference
section
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
Lack of in-text citations and / or lack of reference section.
Points Range:
8.4
(3.5%)
- 9.58
(3.99%)
In-text citations and references are provided, but they are only
partially formatted correctly in APA style.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Most in-text citations and references are provided, and they are
generally formatted correctly in APA style.
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
In-text citations and references are error free or almost error
free and consistently formatted correctly in APA style.

31. MKT500-A2-10
10. Information Literacy / Integration of Sources
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
Serious errors in the integration of sources, such as intentional
or accidental plagiarism, or failure to use in-text citations.
Points Range:
8.4
(3.5%)
- 9.58
(3.99%)
Sources are partially integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Sources are mostly integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)
Sources are consistently integrated using effective techniques of

32. quoting, paraphrasing, and summarizing.
MKT500-A2-11
11. Clarity and Coherence of Writing
Weight: 5%
Points Range:
0
(0%)
- 8.38
(3.49%)
Information is confusing to the reader and fails to include
reasons and evidence that logically support ideas
Points Range:
8.4
(3.5%)
- 9.58
(3.99%)
Information is partially clear with minimal reasons and
evidence that logically support ideas
Points Range:
9.6
(4%)
- 10.78
(4.49%)
Information is mostly clear and generally supported with
reasons and evidence that logically support ideas
Points:
11.4
(4.75%)
Points Range:
10.8
(4.5%)
- 12
(5%)

33. Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas