“Digital marketing is the marketing of product or service using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”. This is the definition that you would get when you search for the term “Digital marketing” in google. Let’s give out a simpler explanation by saying, “the form of marketing, using the internet and technologies like phones, computer etc”. Digital marketing is currently the hot topic, this statement is truly applicable because of the increase in the number of people using the internet. Traditional marketing is the topic of yesterday, as people are always looking for new and easier ways to grow without involving their blood, sweat and tears. The need for digital marketers have increased tremendously over the last few years, Companies all around the globe are always gunning for digital marketers. Since it is an evolving field there should be a constant updating of one’s self and they should apply it in the work they do. Because of the demand in this field, let us look at some of the points or tips that needs to be followed to pursue a career in digital marketing. we have offered to the advanced syllabus course digital marketing for available join now

1. Introduction to Digital Marketing
Website planning & Optimization
v Off-page optimization
Search Engine Optimization
v Fundamentals of Marketing
v Digital Marketing platforms & strategies
v Key concepts of Digital Marketing
v Wordpress installation
v Principles of web designing & web hosting
v Understanding HTML & CSS
v Content management in wordpress
v Theme setting & customizations
v Keyword research
v On-page optimization
v SEO guidelines for customizing website design
v Competitor analysis
v Google algorithms
v Advanced link building techniques
v Importance of Local SEO
v Google My Business
v Tips & tricks to reach top position
v Google Webmaster / SEO tools
Website speed | Domain name | URL optimization
Title tag optimization | Meta tags optimization |
Sitemap | Content updating | Robots.txt |
Canonical | Schema.org | Rich snippets
Link building | Directory submissions | Classifieds |
Q&A forums | Guest blogging | Press releases |
Social bookmarking
v Installing analytics code in site
v Web, Mobile & App analytics
v Key performance indicators in analytics
v Introduction to Google analytics
v Competitor data analysis
Analytics
Digital Marketing Module
+91 9791 3333 50 info@webdschool.comPage - 1 Web School

2. v UX / UI design principles
v Learn to work with Photoshop
v Create your own ad design for campaigns
v Creating Email Newsletter
v Integrating designing skills with marketing
abilities
v What is ORM?
v Social listening
v ORM process
v Tools for managing reputation
v Intro to Adwords / Pay-per-click (PPC)
v Account structure
v Campaign & AdGroup settings
v Keywords research
v Creating a compelling ad copy
v Adwords report analysis
v Ad extensions
v PPC budgeting & Bid management
v Shopping campaign
v Google Merchant Center account
v Conversion tracking
v Quality score metrics
v Intro to various social media channels
v In-depth learning about
v Social media optimization (SMO)
v Identifying the right medium
v Campaign measurement metrics
v Building a social media strategy
Design Fundamentals
Online reputation management
Google Adwords - Search engine marketing
Social Media marketing
Facebook marketing | LinkedIn marketing
Google + marketing |Pinterest marketing
Twitter marketing | Instagram marketing
v Conversion tracking
v A/B testing
v Integrating Analytics and Webmaster
v Ecommerce analytics
v UTM tracking parameters
v Report preparation & analysis
v Mobile application tracking
v Display advertising – How it works?
v Designing compelling display banners & content
v Creating a display campaign
v Bidding strategies
v Display Ad Builder & Display planner tool
v Targeting & Retargeting advertising
v Display advertising measurement
Display advertising
+91 9791 3333 50 info@webdschool.comPage - 2 Web School
Digital Marketing Module

3. v Email delivery & reporting
v Using email in the marketing mix
v Mail Chimp – an overview
v Opt-ins & Subscriber management
v Marketing automation
v Email marketing objectives
v Types of email – Blast, Drip & Triggered
v Designing a good email with great content
v Dynamic remarketing
v Email remarketing
v Remarketing impact measurement
v Google Adwords remarketing
v Facebook remarketing
v Cookie-based tracking
v Content distribution strategy
v Content marketing measurement & ROI
calculation
v What is content marketing?
v Types of Content
v Executing a content marketing strategy
v Buyer Persona
v Content marketing pipeline
v Influencer marketing
v Types of Youtube ads
v Uploading & optimizing videos
v Creating a channel in Youtube
v Promoting mobile video
v Integrating Youtube channel with Google
Adwords account
v Youtube analytics
v Establishing a video marketing strategy
v Making money through your Youtube
channel
v Video SEO tips
Email marketing
Remarketing
Content marketing
Video marketing (Youtube)
v Running SMS campaigns
v Growth & advantages of mobile marketing
v Creating a Mobile website
v Mobile app install campaigns
v Advertising in mobile apps & games
v Mobile ads
v Integrating with social media platforms
Mobile marketing
v Promoting the affiliate products
v How affiliate marketing works?
v Reports & ROI
v Affiliate marketing in Ecommerce
v Affiliate marketing networks & payment models
Affiliate marketing
Web School+91 9791 3333 50 info@webdschool.comPage - 3
Digital Marketing Module

4. v Adsense guidelines
v Adding code in site
v Bidding models
v Adsense optimization tips
v Making money via Google Adsense
v Digital analytics
v Customer lifecycle
v Growth Hacking
v Sales funnel
v Inbound marketing
v Marketing automation
v Lead generation & Lead management
v How to bid on projects?
v How to handle the clients?
v How does freelancing work?
v How to get started?
v Devising a digital marketing strategy
v Project management tools
v Landing page optimization
v Conversion Copywriting
v Overview of conversion optimization
v Conversion planning
v Lead generation for business
v Understanding & engaging with customers
v Digital analytics
v Mouse tracking & Heatmap analysis
v Integrating conversion with online marketing
v A/B testing
v Google tag manager
Google Adsense
More concepts in Digital Marketing
Getting started as freelancer
Conversion optimization
& more.
* SEM Rush * MOZ * Optimonk *MailChimp * SEO
Profiler *Ninja Outreach *Buzzsumo * GTMetrix *Alexa
v Permission marketing
v Exposure to few important tools
v Brand management
v B2B vs B2C marketing strategies
v Lean UX
v Ecommerce marketing strategies
+91 9791 3333 50 info@webdschool.comPage - 4 Web School
Digital Marketing Module