Question 2: How does your media product represent particular social groups?
1. Question 2: How does your
media product represent
particular social groups?
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2. Using C.R.A.G.S
I have decided to use a acronym which my media production represents
(relating to social groups):
Class
Race
Age
Gender
Sexuality
3. CLASS
The audience that my film production is
targeted at would be working class at C2,
D and E on the socio-economic scale.
I have represented the working class
through the characters in The Culture
Clash”. The classes are very distinctive
through the language and attitude the use
towards each other.
The way the characters are dressed
around the table could stereotype that
people in working class wear sporty
clothing as well as non-branded clothing.
They are still presented neatly and look
well organised.
4. RACE
The race my film production will be aimed at black people with white people
who may usually take an interest depending on where they live. For example
black people nationally will take an interest but white boys and females aged
between 16-25 living in inner London may take an interest.
Black people are more likely to take an interest due to the African and Jamaican
culture used in the film which black people are more likely to understand.
5. AGE
My film production will attract moviegoers aged 16-25, this happens to be the
biggest target audience. According to Pearl & Dean, 49% of students who are
cinemagoers prefer to watch comedy (source: business.pearlanddean.com) so
this could benefit The Culture Clash.
All the actors/actresses in the production are aged 17 but very clearly, two of
the actors/actresses perform parent roles of African families.
My production decided that we would rather use young people to act out as
the parents rather than getting actors at actual ages to perform the parent role
because it would not be as funny as we intended it to be which would not
amuse our targeted audience.
6. GENDER
I’d like to think my production represented both male and females characters
very equally. Through the production nothing went out of proportion to show
any sexist views or values.
However the only part in the film that could be seen as controversial is when
the father orders the mother to get drinks for the family and guest. This could
be seen as traditional values around the table in a African and Jamaican
culture.
In addition, the father does all the lecturing and the mother does not intervene
once. This could show that the father runs the house and he does all the talking
instead of the mother which is very typical in this culture.
7. SEXUALITY
My film production portrayed a heterosexual approach through all the
characters which is traditional to a large extent.
This can be seen through the narrative of the characters as they way the son
speaks about the opposite sex (talking about his girlfriend).
Finally, the female characters are all presented feminine whereas the male
characters are presented as masculine.
