4th sem nmims solved assignments june 2021

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Business Ethics Governance & Risk
June 2021 Examination
1. We are all concernedwith the serioushealth impacts ofthe escalatingpollution problemin a
country like India where regulationoversightis comparatively lax and penalties& punishmentstoo
fewand far? Identifyand selectany one pollution reducing/mitigatinginitiative practicedand
embeddedinits businessbya listed company that impressesyou. Explainthis initiative alongwith the
short term & longterm positive impact of the same on the environment& people.(referto
SustainabilityReport and/or BusinessResponsibilityReportofthe company) (10 Marks)
Answer1.
Introduction
India'sCentral Pollution Control Board (CPCB) is an administrative body that reports to the Ministry of
Environment,Forests,andClimate Change.The Water(PreventionandControl of Pollution) Act of 1974
made it in1974. The Air (PreventionandControl of Pollution) Act of 1981 further gives the CPCB forces
and duties. Under the conditions of the Environment (Protection) Act, 1986, it goes about as a field
development and furthermore offers specialized types of assistance to the Ministry of Its Half
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2. If businessethicsisunderstoodunder the concept of universal valuesthen most of the conflict
among ethical values,the laws of state and the codesof the corporate world could be eliminated.Any
individual,professional,corporationor small & mediumbusinesscan make one or more of these
universal valuesthe focal pointof their business;be it trust, integrity,fairness,compassionetc and
the rest ofthe valueswill follow.Identifywhich two universal valuesinfluence youOR your
organization/businessanddiscuss how this influence & focushas ledto ethical decisionmakingand a
betterreputation for you OR your organization(Write about any ONE - yourselfor your organization).
(10 Marks)
Answer 2.
Introduction
Utilitarianism,universalism,rights/legitimate,equity,profoundquality,basicgreat,andmoral relativism
approacheswill be talkedabout.Askyourself whichbeliefsportray andsupportyourownethics,
feelings,mentalities,andexerciseswhenyoureadthem.It'sa smart thoughttoask, and if the
appropriate response isn'tself-evident,possiblydepictthe qualitiesyouutilize the mosttoday,justas
those youneedtoutilize some of lateron,andwhy.Purposefullyapplyingatleastone of these thoughts
3a. Genderbiasis one of the illsof our societyand thus impacts our workplace too. Most progressive
businessesare movingtowards genderneutral policiesfor talent acquisition& talent management.
Explainhow are businessesdoingit?(5 Marks)
3b. How has the study of BusinessEthics as a subjecthelpedyoumake ethical decisions& choices to
navigate your professional life better.(5Marks)
Answer 3a.
Introduction
Talentedladiesare asyetdisregardedintrulymale-ruledorruledoccupations.Designingand
innovation,forinstance,are generallythoughttobe male-overwhelmedventures.Ladiesmake upnot
exactly33% of all specialistsutilizedinR&Doccupationsaroundthe planet.Thisinclinationislikewise

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presentinfieldslike showcasingandpublicizing,whichincludeagreatdeal of movement,and
legitimate,whichhasverifiably
Answer 3b.
Introduction
Morals are a bunchof goodstandardsthat recognizesgoodandbad andfillsinasa rule forany choice
youmake."Morals isabout howwe handle the weightof makingthe bestdecisionwhenitcostsmore
than we needtopay,"as per the JosephsonInstitute of Ethics.
Employee Development & Talent Management
1. People centric companies such as Intuit, Aditya Birla, SAP ensure that their people
policies help them retain and engage talent. What are some of the strategies followed by
organizations? Illustrate your points with examples. (10 Marks)
Answer 1.
Introduction:
Employees are an essential part of any organization. It is the employees who keep the
organization going forward towards growth and development. They are also considered as the
human assets of the organization. Companies have started spending a significant amount on the
organization's recruitment process to ensure the hiring of the best talent. It focuses on following
different strategies that provide the retention of such employees in the organization. It focuses
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2. Aspire ltd has been recently acquired. Shobha, the new HR head wants to revamp the
Performance management system of the company. She would like her managers to
clearly follow the steps involved in the Performance management system. Enumerate
the steps that managers should follow. Suggest any 2-modern methods of performance
appraisal that can be adopted at Aspire. (10 Marks)
Answer 2.
Introduction:
Employees are the greatest asset for any organization. They are the ones who lead the path for
the organization's growth and development. The managers should thus motivate the employees to
work with dedication and commitment. The managers must evaluate the performance of the
employees in the organization. For this, a performance management system has been developed
to track the consistency and growth in the organization's performance.

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3. Akshat, the Head HR, at Aristocrat Inc is looking at hiring for the executive role. He
believes that using internal sources of talent acquisition is better than external sources. He
also wants to up skill the employees who may be considered for managerial positions soon
a. Why does Akshat consider external sources to be more effective? Which external sources
will he make use of for hiring? (5 Marks)
Answer 3a.
Introduction:
Talent acquisition is one of the most critical processes in any organization. It includes searching
and hiring the right person for the job based upon their skills and knowledge. Though there are
different ways to employ any organization's talent, the major ones include either the internal
sources or the external sources. External sources at times may be considered better than internal
Qb. Suggest three on-the-job methods that can be used for up skilling the potential
managers.
Answer 3b.
Introduction:
Training is part and parcel of every organization. Employees at different levels in the
organizations may have to undergo multiple other training pieces for their growth and
development and achievement of organizational objectives. There are various on-the-job and off
the job training methods available for the employees of the organization. Three of the on the job
training methods are as
Enterprise Resource Planning

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1. The following complaint is brought to your attention in the organization: "Customers
are not satisfied because of the lack of prompt response from the organization regarding
delivery and after-sales service ". Can the implementation of an ERP solution address this
complaint? Describe the areas of business you would identify for implementation in such a
situation. How can new technologies help the organization create satisfied customers? (10
Marks)
Ans 1.
Introduction
Even with a robust ERP solution for implementing helpful and extensive ERP that helps
companies, irrespective of diverse industries, with their daily business-oriented activities,
businesses experience occasional struggles with the systems, culminating in complaints. No
matter how helpful or perfect a product is, the occasional efforts do happen. Hence it is not
possible to make every member of an entity happy, especially those who purchase Its Half
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2. “A well-executed ERP system is a springboard for launching a company into e-business
“. Discuss this with an example. (10 Marks)
Ans 2.
Introduction
ERP is software, which is a combined form of different processes and facets of a business, but
various departments and aspects are seamlessly integrated into a single platform. The integrated
platform allows other applications of business management to work together. Different back-
office functions (e.g., inventory software, Information Technology (IT) services,
3. Whole Foods, a company that manufactures, markets, and distributes food products, has
a partially computerized system where the salesperson prepares a sales order and a data
entry operator records it in a system. This has resulted in errors and delays in executing
the order. The company is planning to develop a new system to enable salespeople to enter
sales data more accurately and promptly. According to the marketing director who is
proposing the system, salespeople would use the system to record information about
customer orders instead of data entry operators having to transcribe order information
from sales order entry forms. Whole Foods is identifying a solution that would reduce the
production time and provide support to sales and marketing.
a. How can an ERP address their concern? How will integration help in reducing the
production time? (5 Marks)
Ans 3a.

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Introduction
On many occasions, employees on different issues like information, verdicts, approvals, and
materials can always restrain their abilities to act. In most cases, it leads to the loss of
administrative bottlenecks, synchronism, and a slow pace of production. Nonetheless, the
problems can be solved by implementing an ERP system, which can streamline and consolidate
the process of production. The entire system increases the coordination
b. Identify the players and discuss the interrelationship between various functions by
presenting the order fulfillment process.
Ans 3b.
Introduction
Using ERP software for improving order fulfillment in your warehouse is achieving a
challenging job. On the surface, a wholesale distribution may seem simple. It is just like, getting
an order, packing it, and shipping it. By its seamless implementation, every department can be
unified, but it should be ensured that all facets can work together.
Entrepreneurship and Venture Capital Management
1. M/s ABC is selling a mobile from last 9 Months. The sales have dropped for their
existing model. Company has been facing competition from newly launched products by
competitor. The competitors have innovated their products recently. As a consultant
explain why Innovation is important to M/s ABC. What are two types of Innovation the

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organization should apply and provide examples for both the types of innovation for M/s
ABC? (10 Marks)
Ans 1.
INTRODUCTION:
For building a new entrepreneurial enterprise, both innovation and entrepreneurship is required
so that a commercial venture can be established successfully. Many businesses are still looking
for new ways to combine these two ideas to drive business.
Innovation is the starter of novel merchandises, services, processes, sources of supply, or
organizational structures into a market or sector. The goal of innovation is to help a company
develop and renew itself by Its Half solved only
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2. Elaborate a business model canvas for any start-up ideas that you have or any of new
business that you can think of. (10 Marks)
Ans 2.
INTRODUCTION:
Earlier, the business organizations were very much dependent on various tools for building the
models of their business, for implementing strategies and even for the innovations. Due to the
complexity and time-consuming research process, the idea was dropped or say started to decline.
Today's startups, especially those in the technology field, cannot afford such amenities. For
staying ahead of the competition, they need to develop quickly, and reinvent as many times as
possible, they need a fully
3. One of your friends Ram has set up a new e-commerce company recently. E-commerce
set-up typically would need employees with high customer responsiveness. Company is
envisaged to have average age group of 32 to 35 over a period of next 5 years’ growth /
hiring.
a. What are different traits that you recommend your friend to consider while hiring the
leadership team. List at least three characteristics that you would recommend Ram to
consider, while hiring any staff member. (5 Marks)
Ans 3a.
INTRODUCTION:
A leadership team is a group of managers, educators, and other members of staff who effectively
influence the critical decisions for governance and/or guide and organize development programs
for the organization. They are the company's financial and organizational executives. They
define priorities, plan a policy, and ensure that the strategy is carried out successfully.

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b. Under what circumstances do you recommend firing of employees and what steps do you
recommend to manage sensitivities around firing of any employee
Ans 3b.
INTRODUCTION:
Getting fired refers to whether an employer terminates a worker's job against his or her wishes.
There are a number of reasons why companies dismiss their workers. Most people, on the other
hand, do not need a legitimate excuse to terminate their jobs.
International Finance
Q1. Explain different accounts maintained under balance of payments with its components.
Also, explain why a stronger rupee could enlarge the India’s balance of trade deficit and
why a weaker rupee could affect the India balance of trade deficit.
Answer 1.
Introduction:
The balance of payments (BOP) is the method countries use to monitor all international
monetary transactions at a specific period. Usually, the BOP is calculated every quarter and
every calendar year.
All trades conducted by both the private and public sectors are accounted for in the BOP to
determine how much money is going in and out of a country. If a country has received money,
this is known as a credit, Its Half solved only

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Q2. A US based IT firm required GBP 100000 in 180 days. The company feels that
exchange rates are expected to fluctuate in the next 6 months. Their near accurate estimate
based on a good quality research were as below: Current Rate of GBP = USD 1.50 180 days
forward rate for GBP = USD 1.48 Call premium USD 0.02 (strike price of USD 1.50 for 180
days) Interest Rates in London for deposits – 4.5% and for loans – 5.1% Interest Rates in
New York for deposits – 4.5% and for loans – 5.1% A fair estimate of exchange rate after
180 days is expected to be USD 1.44 with a probability of 20%, USD 1.46 with a probability
of 60% and USD 1.53 with a probability of 20%. Advise the company on a good hedging
strategy. Make suitable assumptions if required and state the same.
Answer 2.
Introduction:
Meaning of hedging:

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A hedge is an investment that protects your finances from a risky situation. Hedging is done to
minimize or offset the chance that your assets will lose value. It also limits your loss to a known
amount if the investment does lose weight. It's similar to home insurance. You pay a fixed
amount each month. If a fire wipes out all the value of your home, your loss is the only the
known amount of the deductible.
Q3. Conduct the below exercise
Step-1: Click the link
https://www.imf.org//media/Files/Publications/WEO/2021/Update/January/English/da
ta/WEOJan2021update.ashx
Step-2: Answer the below questions
a. What do you understand by Real GDP? What is the Real GDP Growth Rate of India
and China in 2019? What is the estimated real GDP growth rate of India and China in
2020? What is the projected real GDP growth rate of India and China in 2021 and 2022? (5
Marks)
Answer 3a.
Introduction:
What is Real GDP?
Real gross domestic product (real GDP) is an inflation-adjusted measure that reflects the value of
all goods and services produced by an economy in a given year (expressed in base-year prices)
and is often referred to as constant-price GDP inflation-corrected GDP, or constant dollar GDP.
Real GDP compares GDP from year to year and different years more meaningful because it
shows comparisons for both the quantity

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Q 3b. What are the estimated 2022 GDP Loss (in percentage) in comparison to pre-covid
levels (January 2020 forecast) in China and Other Emerging Economies in Asia other than
China?
Answer 3b.
Introduction:
In 2022 post-Covid, the recovery rate of the economy is phenomenal, but this is not only because
of the betterment of the means of production or more jobs but also because Covid has hit the
world economy very hard. Due to which the growth rate of many countries declined due to the
pandemic.
Concept and application:
IT Security and Risk Management
1. The Oracle and KPMG Cloud Threat Report 2019 reveals that cloud vulnerability is
and will continue to be one of the biggest cyber security challenges faced by
organizations. This is because enterprises are leveraging cloud applications and storing
sensitive data related to their employees and business operations on the cloud. The
adoption of the cloud is creating new challenges for firms and exacerbating the old
ones. Discuss the specific cyber threats faced by enterprises with respect to cloud
applications and data storage. (10 Marks)
Answer 1.
Introduction:
The use of cloud computing is on the rise these days. Enterprises have been using these
technological advancements to use, store and sharing information, applications and data. The use

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of such applications has been increasing rapidly due to their ease of storage and usage. This
storage system provides various benefits to its users. Some of them being backing up multiple
files and folders, getting access to them on various devices, recovering the files and protecting
them. The Its Half solved only
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2. The objectives of an IT security policy is the preservation of confidentiality, integrity,
and availability of systems and information used by an organization’s members.
Explain the various aspects of designing a comprehensive security policy with respect to
the CIA triad. (10 Marks)
Answer 2.
Introduction:

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The main objective behind the development of any security policy is preserving three main
factors of confidentiality, integrity and availability of systems and information. This is also
known as the CIA triad. This is the model used for guiding the management of policies
relating to the organization's information technology. Each of the acronyms has its meaning
and significance in the security policy development process. The organization members use
these to frame various policies
Q3. Friends Credit Union (FCU) is a federally chartered and insured credit union offering
financial services for over 60 years. As a non-profit financial cooperative. it is owned and
operated by its members. With over 6400 million in assets and over 51,000 members.
FCU’s mission is to operate in a financially sound and competitive manner to ensure long-
term financial stability while safeguarding member assets. The landscape of organizations
across the globe and the way business is conducted has changed dramatically over the last
decade. New technologies have added tremendous efficiencies and methods for
communicating, and corporations have benefitted from these innovations. However, there
have been disturbing increases globally in the number of attacks through criminal activities
— be it cyber or onsite infiltration. FCU recognized that adhering to regulatory compliance
does not always equate to security. In an effort to provide world-class service. as well as to
ensure confidential client information re mains secure, FCU contracted independent remote
and onsite social engineering assessments. Understanding that the modem criminal preys
on the human element as a weakness. Common undercover ploys were developed and
executed so determine the organization’s susceptibility to potential exploitation. The results
identified vulnerabilities within the organization and revealed the need for corporate wide
security awareness, crucial to mitigating future risks. Onsite and remote social engineering
engagements examined the effectiveness of the existing education and awareness programs,
challenging the security posture of the institution’s workforce. The security risk assessment
methodology Involved four phases, each phase conducted by a certified security analyst.
(1) Reconnaissance
(2) Analysis

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(3) Penetration
(4) Reporting
The engagement objective was to infiltrate the corporation and access confidential
information through phishing attacks and onsite intrusions. Based on the success rate of
achieving the objectives, FCU received a performance report for both of the social
engineering risk assessments.
a. Explain the need for social engineering attack preparedness of any organization and the
possible impact of being ill prepared for such an attack.
Answer 3a.
Introduction:
Social engineering refers to the multiple malicious activities accomplished through human
interactions by psychologically tricking the users and misusing sensitive information. It is
dangerous in the sense that it is done concerning human error than software or technological
vulnerabilities. So it is always advised to organizations to be prepared for any social engineering
attack.
b. Explain the 4 phases involved in the security risk assessment of FCU in the above case.
Answer 3b.
Introduction
The development of a comprehensive and adequate security policy is essential for any
organization, irrespective of its size and nature. So is the case with the security risk assessment.
It is done to avoid any external or internal risk to the organization regarding cyber breach and
security. The four phases involved in the security risk assessment of FCU are explained below.
Lean Six Sigma

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1. Adopting Lean Six Sigma (LSS) methodologies can help employees manage their
time better, resulting in a more productive and efficient end-product. Using an
industry example, explain how LSS deployment has helped the company in the
recent pandemic time to bring a positive impact to its operations and employees
performance.
Answer 1.
Introduction:
Lean is a systematic approach to reduce or eliminate activities that don't add value to the process.
It emphasizes removing wasteful steps in a circle and taking the only value-added steps. The
Lean method ensures high quality and customer satisfaction.
It helps in
· reducing process cycle time,
· improving product or service delivery time,
· reducing or eliminating the chance of defect generation,
· reducing the inventory levels and
· optimizing resources for Its Half solved only
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Q2.By proactively monitoring manufacturing processes, pharmaceutical companies can
control variation to ensure quality product. Statistical control charting is used to support
continued process verification, ensuring that processes are executed in a correct and
consistent manner. Discuss how process control charts can be used for improving the
quality levels in the pharmaceutical companies.
Answer 2.
Introduction:
The control chart is a graph used to study how a process changes over time. Data are plotted
in time order. A control chart always has a central line for the average, an upper line for the
upper control limit, and a lower line for the lower control limit.
For a pharmaceutical company, the degree of operations involved in something that requires
a very high level of accuracy. Here, control charts play a very significant role in the
procedures as they ensure that
Q3. Rajant Corporation, the Kinetic Mesh® wireless network provider, has received Lean
Six Sigma certification for eight of its Morehead-based employees following an 11- month
process. Process phases, which support Rajant’s culture of continuous improvement in
engineering and manufacturing, included a February 2020 operational assessment, five

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days of Green Belt classroom training, and three days of Kaizen training. The goal of
receiving Lean Six Sigma certification is to eliminate waste and optimize efficiency in all of
Rajant’s Morehead, Kentucky business facets while maximizing the value to customers of
its products with the lowest possible investment. Source: Morehead, KY — January 13,
2021, Rajant receives Six Sigma quality process management
certification. https://www.realwire.com/releases/Rajant -receives- Six-Sigma-quality-
process-management-certification
a. Explain how Rajant Corporation should go ahead with the implementation of Lean Six
Sigma (LSS) to support its culture of continuous improvement in engineering and
manufacturing.
Answer 3a.
Introduction:
Lean Six Sigma is a method that relies on a collaborative team effort to improve performance by
systematically removing waste and reducing variation. It combines lean manufacturing/lean
enterprise and Six Sigma to eliminate the eight kinds of waste: Defects, Over-Production,
Waiting, Non-Utilized Talent, Transportation, Inventory, Motion, and Extra-Processing.
Six Sigma is a method that provides organizations tools to improve the capability of their
business processes. This increase in
b. Explain how Rajant Corporation can further integrate the LSS with other continuous
improvement methodologies.
Answer 3b.
Introduction:
Lean Six Sigma is a method that relies on a collaborative team effort to improve performance by
systematically removing waste and reducing variation. It combines lean manufacturing/lean

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enterprise and Six Sigma to eliminate the eight kinds of waste: Defects, Over-Production,
Waiting, Non-Utilized Talent, Transportation,
Managing Business Process Outsourcing
1. India has successfully fought off competition from new and emerging outsourcing
regions such as the Philippines, South Africa, East Europe and Latin America to retain
its position as the world’s BPO hub, shows data released by Nasscom recently. Explain
how the drivers of BPO have helped India emerge and maintain its leadership glabally
as a BPO hub. (10 Marks)
Answer 1.
Introduction:
Business process outsourcing is outsourcing some of the non-core activities of the business to
third parties. In recent years, this practice amongst multinational companies has become
widespread. They try to focus on the core area growth and development by restricting the excess
time spent on non-core activities. Multiple services can be outsourced to third parties. These can
be payroll accounting, social media marketing, customer handling, and other activities. The
activities vary from organization to Its Half solved only
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2. As the trend toward business process outsourcing (BPO) grows, companies are faced
with a new learning curve. They need to understand the elements of establishing a
successful BPO relationship, beginning with the proper contract vehicle, which can play
a critical role in fostering the chances for success. Customers and outsourcers entering
into a BPO arrangement face the same challenges involved in other outsourcing
engagements, such as outsourcing of information technology functions — but there are
also several challenges unique to BPO deals. Discuss the challenges and important
aspects in BPO contract negotiation and monitoring.
Answer 2.
Introduction:
Since the opening up of the world's economies, the BPO industry has seen significant growth and
development. There are multiple factors such as low-cost labor availability, lower production
costs, and focus on core areas. Similar others are primary reasons for outsourcing activities or
business by one multinational company to another. Various BPO key drivers have helped India
to emerge as one of the favorite destinations for outsourcing activities. While entering into any
Business Process Outsourcing contract,

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3. Transportation is a fiercely competitive industry, serving a demanding public — taking
advantage of any opportunity to increase profitability by lowering operating costs is
critical. The good news is that business process outsourcing (BPO) provides many
opportunities to streamline operations and lower operating costs simultaneously. A
renowned transportation provider that transports more than 2.2 billion passengers
every year wanted to focus primarily on their core business, connecting people and
communities. The complex and labor-intensive back-office operations, on the other
hand, were consuming additional funds and bandwidth. The costs involved in receiving,
sorting, and feeding ticket information into back-office systems were high. Additionally,
the exception handling department, which mainly dealt with damaged/torn tickets, had
to log in to five different solutions to resolve issues. The challenges associated with the
in-house back-office department are outlined below:
a. High cost of labor and rising costs in future years
b. Turnover of entry-level personnel
c. Time consumed in the hiring process
d. Time and resources spent on the daily management of the teams
e. Regular dealings with vacation, sick days, etc.
a. Identify the specific processes which would be ideal for outsourcing in the above case.
Give your reasons with examples. (5 Marks)
Answer 3a.
Introduction
Outsourcing is an essential factor for cost optimization, risk mitigation, decreasing production
costs, and multiple other factors. Multinational corporations worldwide are outsourcing their
activities to avail the numerous advantages that the BPO industry has to offer. It helps to provide
low cost expertise in the areas or departments where the companies themselves cannot perform
or generally incur colossal

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b. What are the attributes which the company should prioritize while evaluating and
selecting the right strategic partner for their outsourcing objectives?
Answer 3b.
Introduction:
Outsourcing is one of the major decisions that the various multinational corporations may
undertake. It is undertaken after thorough planning and decision making and involves a lot of
time of the top management. Since outsourcing involves, providing some third party with the
task of undertaking certain processes of the organization, it is must to select the right partner.
Marketing Research
1. As a researcher, you need to identify as to how many Supermarket stores in Bengaluru
sell HUL’s “Nature Protect” Range. Which non-probabilistic sampling method would
you use to complete your research? Also state the reasons behind choosing that method.
Also explain as to how you will proceed ahead with choosing the areas / localities in
Bengaluru to conduct your research along with timelines. (10 Marks)
Answer 1.
Introduction:
While undergoing any research study or project, researchers generally select a group of people
termed as the sample. These are the ones who help in conducting the research. There are
different methods of selecting the sample based upon various factors. The main categorization of
sampling methods is probability sampling and non-probability sampling. It generally depends
upon the size of the sample to be selected. It may either for a population or sample. Probability
sampling generally Its Half solved only

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2. You are the Head of a Market Research Organization. Your FMCG client ITC has
recently introduced “NimWash,” a new type of fruits and vegetable wash owing to Covid-
19 pandemic. The FMCG Company wants to understand how customers are reacting to
their recently launched product across India. Draft a Questionnaire containing not more
than 20 questions that would succinctly address the query posed by the FMCG client. (10
Marks)
Answer 2.
Introduction:
The recent pandemic has brought most things to a halt. It has made people develop new habits
acting as a precautionary measure to fight against the virus. Multiple items were adopted
commonly adopted by people to stop the spread of the virus. One of such was washing the fruits

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and vegetables very thoroughly. Many companies introduced their washing product that was
effective in cleaning them. Apart from launching the product in the market, it must have insights
into
3. You have been recently appointed as a “New Product Development” Head for Micromax
India. You have been asked to develop a brand-new innovative product namely 5G enabled
affordable Smartphone as part of their product portfolio.
a. Explain the process in detail to arrive at the creation of your new product (5 Marks)
Answer 3a.
Introduction:
Whenever a new product is launched in the market, it has to follow a series of steps. This ensures
that the product is introduced in the market as and when desired. To compete in any market,
firms continuously strive to bring out some innovation or launch new products to attract
customers.
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to
support your answer. (5 Marks)
Answer 3b.
Introduction:
To check the viability of the launch of the new product in the market, a campaign is launched in
the target market. This is known as test marketing. It is similar to a trial before launching the
final product in the market. This ensures that the launched product is ready to be sold in the
market.
New Product Development and Managing Innovation

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1. Explain how content platforms such as Netflix, Amazon Prime, etc. have developed core
abilities in managing innovation. (10 Marks)
Answer 1.
Introduction:
Innovation is a way to create new business. Employees, customers, and suppliers are principal
actors in the process of innovation. Innovation is a process that requires change. Change in the
way of thinking and acting. In this book, innovation is viewed as a management process.
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Contact no is +91 87-55555-879
2. Successful companies use ‘new products strategy’ before idea generation to identify
strategic business requirements that should be satisfied by new products. In lieu of this
statement, explain any 2 models used for strategic planning. (10 Marks)
Answer 2.
Introduction:
Organizations are always looking for ways to improve. It's how they stay relevant and, more
importantly, profitable. But you don't get better just by desiring it. It takes strategy and then a
model for implementing that strategy.
There are quite a few strategic planning models, and they can be very different from one another.
3. As the Chief Technology Officer of your organization which is into e-learning, you have
to conduct training for senior members of your team to make sure that when they
formulate the technology strategy, they take a holistic approach. Based on your research
you decided to create a module based on Porter’s book ‘Competitive Advantage.’ How will
you answer the following questions asked by the participants?
a. How should we identify technologies that are significant for altering the existing
structure of the industry? (5 Marks)
Answer 3a.
Introduction:
In business, a competitive advantage is the attribute that allows an organization to
Outperform its competitors.

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A competitive advantage may include access to natural resources, such as high-grade ores or a
low-cost power source, highly skilled labour, geographic location, high entry barriers, and new
technology access.
Competitive advantage is the leverage a business has over its competitors. This can be gained by
b. What actions does Porter recommend to strengthe n the overall technological position of
a company by aligning it to the overall corporate strategy?
Answer 3b.
Introduction:
Porter's Five Forces is a simple but powerful tool for understanding your business environment's
competitiveness and identifying your strategy's potential profitability.
For example, you could take fair advantage of a strong position or improve a weak one and avoid
taking wrong steps in the future.
Operations and Supply Chain Strategies
1. Mr. Gupta is supply chain manager at Mega Mart one of the leading retail organization.
In the initial days of COVID 19 situation there was sudden rise in demand of FMCG
products. It was different kind of the disruption for the retail industry. In that scenario
every business required some competitive edge to sustain in market. Discuss different
supply chain drivers with Mr. Gupta that ultimately helps Mega Mart to enables entire
supply chain. (10 Marks)
Answer 1.

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INTRODUCTION:
Supply chain management (SCM): Managing the flow of commodities and services with all
procedures that allow the transformation of raw materials into final goods. It leads to
maximization of consumer value and an increase of competitive advantage in the market. Supply
chain management tells an organization to develop the supply chain efficiently and
economically. These chains cover everything. It includes production, product development, and
information system required Its Half solved only
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1 hour.
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2. Mr. Bansal was working with reputed tuition classes and having rich experience in
teaching. One-day innovative idea came to his mind to start online classes. This idea will
give Mr. Bansal more students and better geographic reach. Suddenly he left the job and

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started his online classes business. He struggles a lot in initial days of business but later he
manages his business in break even. Explain existing situation of online learning classes
with respected to industry life cycle.
Answer 2.
INTRODUCTION:
Online classes: Teaching people through the internet is known as an online class. The students
can see their course syllabus and their progress through an e-learning management system in the
online class. They can also communicate with other students and their teachers easily through the
internet from any place. These classes save time and travel costs for the students and the
teachers. For completion of coursework, online courses provide greater flexibility to everyone
3. XYZ Ltd Tourism Company running business from last 10 years and have many good
customer bases. Company also operated offices in multiple cities. But due to COVID 19
Company faced lots of challenges. Because of such pandemic situation people were not
traveling and not using any of company’s service. At the same time company was not able
to generate revenue and not able provide salaries to employees.
a. You are appointed as business consultant in the organization. Suggest some corporate
level strategies that ultimately help them. (5 Marks)
Answer 3a.
INTRODUCTION:
Strategy: Strategy is an integrated concept that tells us about how a firm can achieve its
objectives. It means deciding what to do for the achievement of organizational goals.
Corporate level strategy: It is deciding about what business a person should be in, ways in
which a parent company can add value to its subsidiary, and how they can compete with other
companies. It enables the workers to be clear of ways they have to take to fulfill organizational

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b. Should company use retrenchment strategy or not? Discuss
Answer 3b.
INTRODUCTION:
Retrenchment strategy: In this strategy, a firm reduces or cuts down the products or services
that are not profitable for the organization. It helps in bringing financial stability. The
retrenchment strategy leads to the sale of assets and the firing of some employees. There are
different retrenchment strategies that a firm can use. These are turnaround strategy, liquidation
Procurement Management
1. Explain Procure to pay cycle with example for an Automobile spare part industry that
is using SAP ERP. Also explain roles and responsibility of Procurement Manager
within same example?
Answer 1.
Introduction
The automobile industry is also highly reliant on production processes and supply chains. Think
of it: thousands of pieces and components made of a car, motorcycle, truck or tractor, and no car
manufacturer can produce everything in-house, so it requires procurement to pay to keep up with
details. Procure to pay is when goods and services are requested, purchased, received, paid for,
and accounted for. It originally comes from the ordered procurement sequence and financing
decisions, which begins with obtaining Its Half solved only

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2021,
1 hour.
Contact no is +91 87-55555-879
2. Procurement the buyer in textile industry M/s Weave; your management has given you
responsibility to procure a critical capex. Using Total cost of ownership analyze your
decision. What all cost is involved in the same? Explain in detail considering all phases
and lifecycle of product and how it will affect your procurement decision. (10 Marks)
Answer 2.
Introduction
Total ownership costs (TCO) is an analysis that determines the entire lifecycle of the purchase of
capital by one individual value.
Each ownership phase includes this value: Acquisition, Operation, and softer management costs
of change. The Acquisition flows like documentation and training. A dedicated capital-

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procurement strategy considers the specifics of the supply market, the company’s capabilities,
and the requirements for the successful delivery of capital projects.
3. You are buyer in one of the key real estate organization M/s Brick Developers Pvt ltd.
a. You have been given to manage Inventory Management is one of the key activity which
requires daily monitoring. Explain how vendor managed inventory can help your
organization? How does it vary compared to stock less buying?
Answer 3a.
Introduction
A vendor-managed inventory resolution links the entire supply chain, efficiently giving the direct
business discernibility into the retailer’s sales data at the other end of the chain. With actual
customer sales data, manufacturers can more accurately predict how much product to
manufacture. Some of the most comprehensive companies, from Wal-Mart to Bosch, use vendor-
managed inventory to
b. Your CPO has asked you to help him to write down requirement to keep in mind for
new supplier registration process? What are parameters you will check before on boarding
the supplier?
Answer 3b.
Introduction
It can be challenging to navigate new supplier relationships. There is a risk of losing valuable
business and compromising profit margins if you don’t have a consistent system to onboard and
establish those partnerships. On boarding the suppliers before they begin working together
allows both parties to get off to a good start.
Concept and Application
The Requirement to keep in mind for the new supplier registration process are new supplier
requests should include complete supplier contact information. VPF will contact suppliers
directly for missing forms or other information. If, after five business days, the supplier does not

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respond to VPF’s request, it will be returned the requisition to the requester for direct follow-up
with the supplier.
Project Management
1. Provide details for each stages of the “Generic Project Life Cycle Model” for a
hypothetical project of conducting Annual Day in your university. Include specific actions
which are required in this project and give your comment about which will be the most
critical stage for this project. (10 Marks)
Answer 1
Introduction
A genericprojectlife cycle model isaprojectwitha sequence of stages;the managementdetermines
the numberof sequencesof the cycle andvariousfactorslike the organization'sneedsinthe project,the
nature of the project.The projectlifestylemodel isdescribedasperthe aspectsandneedsof the
project.The projectphase hasbeenstartedwiththe start, endandcontrol pointsaccordingto the time.
Projectlife cycle modalsare of five differenttypes:incremental,iterative,linear,extreme and adaptive.
2021,

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1 hour.
Contact no is +91 87-55555-879
2. Governmentisundertakinga major renovationin railway infrastructure. There are four possible
options(Project-01 to Project-04). Based on your instructions,followingdata about the feasibilityof
the projectswere collected.Data is intwo parts. The ratings (on a scale of 1 to 10, where 1 indicate
POOR and 10 indicate GOOD) on eight aspectsand financial information.Conduct the feasibility
analysis – based on rating and using (NetPresentValue) NPVmethod(use Discounting Rate as 10%
per year).Give your recommendationfor the type of project to be selectedforthispurpose.
Feasibility Project-1 Project-2 Project-3 Project-4
Operational 3 5 7 7
Market 7 6 7 5
Technical 7 2 5 3
Economic 8 2 5 3
Financial 6 10 5 4
Legal and Regulatory 2 5 9 5
Environmental 2 7 10 7
Social 5 2 6 4
I C1 C2 C3 C4 C5 C6
Project-01 Cashflow -45 15 15 15 15 15 15
Project-02 Cashflow -50 20 20 20 20 20
Project-03 Cashflow -60 25 25 25 25
Project-04 Cashflow -55 18 18 18 18 18 18
(10 Marks)
Answer2.

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Activity A B C D E F G H I J K
Duration 2 3 3 7 8 3 5 10 4 6 3
Introduction
Obstructof roads andsky,growingenergycostsand interesttolessenradiations,have made aneedto
move transportationfromroadand air to rail.Subsequently,rail use isgrowing,addingstraintothe rail
establishmentandtime prerequisitestohelp.The introductionandcutoff of rail establishmentare
dependedupontobe defendedorevenimproved.Rail course executionandcutoff canbe overhauled
by expandingestablishment,introducingbetteradvancement,andimprovingthe profitability
.
3. A project has 11 activities:Activity-Ato Activity-K.
a. Prepare a network diagram and listdifferentchainsof activities.Use the followinginformation.
ActivityNo: A B C D E F G H I J K
Predecessor A B B D D C F,G E H,I,J
Answer3a.
Introduction
So far the meansengagedwithbuildingupthe underlyingnetworkgave twoessentialbitsof dataa
gauge of the undertakinglengthandthe critical path.The underlyingnetworkbuiltisanalyzedtochange
overit intoa legitimate,pragmaticnetworkwhichfulfillsthe taskprerequisitesandgivesthe premiseto
successful executionandcontrol.
b. Compute the project duration and identify critical path. Use the following additional
information.
Ans 3b.
Introduction
The computationswere soorganizedsothattheycouldbe completedonthe IBMNaval Ordinance
ResearchComputer(NORC) atDahlgren,Virginia.The strategiesare basicallynetwork-arranged
methodsutilizingasimilarguideline.SprightlyandCPMare essentiallytime-
Research Methodology

37 | P a g e
Q1. Last Week When Suryadev Menon went to the Byculla market for purchasing Fruits,
he has observed that most of the vendors are using WhatsApp. He has observed that these
traditional vendors have started using WhatsApp for their business-related
communications. One question came to Suryadev’s mind that “How WhatsApp can be
useful to these WhatsApp-users who are running their fruit shops in Byculla, Mumbai?”.
He wanted to survey this. During the literature review process, Suryadev found TAM
(Technology Acceptance Model) as a suitable framework. Help him to design a
questionnaire accordingly. Also, cite the material (if any) being used for gaining insights
for the formulation of questions. (10 Marks)
Answer 1
Introduction
In thisstudy,the maintopicof discussionisthe TAMframeworkorthe TechnologyAcceptance Model.
The technologyacceptance model issucha theoryof informationsystemthathelpsinmodellingthe
usersto choose anduse innovative technologies.The mainsystemof the TAMis the finishingpoint,
where the people,generallythe users,use the technologyfinally.
Thismodel helps the users at that time when any new innovative technology has been made, and the
users do not know Its Half solved only
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1 hour.
Contact no is +91 87-55555-879
2. Rewrite the Literature for your Research by referringto the mentionedpaper,this can be a part of
your literature study. Imagine you wanted to work with the following researchquestion:“In India,
which factors motivate the vendors (runningsmall/ micro firms) to utilize WhatsApp?”.
Instruction: Imagine yourselfworking on the above research,and referthe mentioned paperas a
major part of your literature study. Cite most of the past researches mentionedinthis paper and
prepare a literature write-upnot exceeding1000 words. Make sure your literature write-upisaligned
with the research questionmentioned above.For more informationabout any research that has been
referredby Modak and Mupepi,you may download it usingNMIMS digital Library.
Download this paper: Dancing with WhatsApp:Small businessespirouettingwith social media
Link: www.sba.oakland.edu/Faculty/Fliedner/mwdsi/ProceedingsArchive/2017
MWDSI ProceedingsFinal - April 30.pdf#page=51
Note:the mentionedpaperis available on page 51.
(10 Marks)
Answer2.
Introduction
WhatsAppisa textingApplicationforthe future versatile stage,whichempowerstextinforming
betweenclients.ItisLike PCinformingPrograms(talk)thatregularlyexistinthe web,withthe
distinctionthatthisone worksincell phones.Itissupposedtobe multiplatformonthe groundsthatitis
accessible invariousportable workingFrameworksthatpresentlyexistlike IOS,Android,Windows
Phone,andNokia.Itsstorystarts in2009, whentwothe youthful businesspeople,previous
representativesof

39 | P a g e
Q3. A particular governmentdepartment ofMaharashtra wantedto survey“challengesfacedby
Companiesduringthe Covid-19 pandemic”.A team ofthree belongsto that governmentDepartment,
has downloadeddata of all listedcompaniesfrom OGD platform. Now,they strongly believe thattheir
target group of the current study is;
‘Active companies’.As a part of writing a basic introduction,they wanted to summarize the data they
have receivedfromOGD platform by keepingonly‘Active Companies’.
a. Simply Identifythe measurementtype of each column that existsin the data file and mentionit
along with the variable name.(5 Marks)
b. Summarize the data (prepare frequencytable) onlyfor the
“PRINCIPAL_BUSINESS_ACTIVITY_AS_PER_CIN“variable and write basic interpretationalong with an
appropriate graph.
Data link: CompanyMaster Data ofMaharashtra upto 28th February 2019 | Open GovernmentData
(OGD) Platform India (5 Marks)
Answer3a.
Introduction
To evaluate all the challengesthatwere facedbythe companies,asurveywasconducted.Thishelpedin
gainingbetterinformationforconductingthe research.Throughthis,the challengesfacedwere utilized.
There were variousmeasurementtype andvariablename.All the datahave presentedinthe table
formatbelow.
Answer .3b
Introduction
The principal benefitof quantitative techniqueisthatittendsto be appliedtoanypersoninthe general
publicandit fitswell withanyexaminationdesigns.5questionshave beenchosendependentonwhich
the reviewwasdirectedonthe 50 respondents. Whileutilizingthis,the initial stepistoassessthe
occasionsand afterwarddecide themwiththe assistance factual
Service Operations Management

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1. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the
three techniques used to evaluate service operations with reference to a Banking/
Financial Service setup (10 Marks)
Answer 1.
Introduction:
The service engineer job description is to serve the various machinery used in large industries.
They are also known as field service engineers or even maintenance engineers. They analyze and
service equipment machinery that is worn out.
They were servicing consists of fully dismantling the machine and looking for damage in all the
parts. They also check the functioning of the device and whether it is giving the desired output.
They replenish Its Half solved only
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Contact no is +91 87-55555-879

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2. Discuss the concept of Front Office & Back Office in Service Operations. Explain which
services are categorized in these two types w.r.t. a Healthcare (Hospital) setup
Answer 2.
Introduction:
The back office is comprised of the areas that don't directly generate revenue for the business but
provide vital support and administration. The front office depends on the help of the back office
to function effectively.
The office section, which takes on the responsibility of interacting with the company's clients, be
it existing or new is known as a Front office. This section also handles the tasks of sales and
Q3a. Discuss the elements that are planned in a Service Framework. (5 Marks)
Answer 3a.
Introduction:
The framework has three fundamental areas: technical, management, and innovative strategies.
Concept and application:
Technical Tools
This area contains three elements:
● Safety program
● Risk management and preoperational planning
● Resource management

42 | P a g e
Safety Program: This first element of the safety excellence framework involves creating an
effective safety program with all the necessary aspects required to achieve safe work. The
program should have sound engineering practices, state-of-the-art education, training, oversight,
audits,
Q 3b. To ensure that all processes will run effectively and error free, how can educational
institutes adopt the concept of Service (Blueprinting) in their operations.
Answer 3b.
Introduction:
Providing quality service to the customer has been recognized as an essential competitive
strategy for business growth in today's uncertain global market environment. Since service
quality and customer satisfaction are imperative factors for competitiveness, business firms need
a comprehensive approach to accomplish them.
In the digital era, service quality concepts have been changed to include "value creation,"
"quality innovation," and "the service-dominant logic" that should be reflected in the business
Services Marketing
1. You are hired as a consultant by a newly set up supermarket in Noida called Spark. Can
you guide them about the 4 I’s of Service Marketing and what strategies can them use to
overcome the same? (10 Marks)
Answer 1.
Introduction:
Service marketing is promoting dependent on relationship and worth. It may be used to market a
service or a product. With the unmistakable expanding quality of administrations in the

43 | P a g e
worldwide economy, service marketing has become a subject that should be concentrated
independently. Marketing services is not the same as showcasing merchandise because of the
unique characteristics of services, Its Half solved only
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1 hour.
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2. Super JET a private chartered flight company wants to use your help in designing their
flower of Service. Can you guide them on the same? (10 Marks) –
Answer 2.
Introduction:
Service and service quality is turning into the most critical topics inside the establishments and
associations that current administrations to their clients, paying little heed to their direction and
field of interest. As a rule, services show up as centre administrations which are the essential
advantage that a client gets from buying a specific item/service and supplementary services,

44 | P a g e
which are the non-routine services that follow the way toward procuring the item/service. Core
services are the focal segment that
3. XYZ Ltd. is a company which deals with rendering Intellectual Property Rights services
to various corporate houses in Mumbai
a. They are losing out to competitors as they are not able to understand customer
expectations. Can you guide them on the factors influencing customer expectations and the
components of customer expectations? (5 Marks)
Answer 3a.
Introduction:
Client expectation incorporates all that a client anticipates from an item, administration or
association. Client expectations are made in the clients' personalities, dependent on their
encounters and what they have realized, joined with their previous experience and information.
Clients have expected basics like
b. Also, can you guide them that how can they improve the customers service encounter
with the help of the servuction system? (5 Marks)
Answer 3b.
Introduction:
The servuction model is essentially used to represent factors that impact administration
experience, including noticeable and invisible factors to the consumer. When a servuction model
is done on some random business, it is critical to know its four variables. The four variables are
service scape, contact personnel/service
Total Quality Management

45 | P a g e
Q1. As per news reports, Samsung’s clients were asking the company to develop a 200MP
sensor last year. However, technical difficulties with production yield resulted in the failure
of Korean company to deliver the sensor on time. Samsung is trying hard to overcome
those hurdles and is all set to introduce a 200MP camera for Smartphone this year. As a
consultant how are you going to help Samsung to understand the client’s needs, and
further translate them into product features and quality plan for the new products while
keeping the other global competitors’ performance in view? (10 Marks)
Ans 1.
Introduction:
Many inventions make technological outbreaks in the digital world. Such innovations or
additional features grab people's easy attention, and they are willing to buy them. Adding a new
feature to an existing product in the market is a crucial decision to make by the owner of the
product. It requires successfully analyzing consumer behavior before introducing the product
into the need to make it successful. Its Half solved only
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1 hour.
Contact no is +91 87-55555-879
Q2. Stephen Hawking and other well-renowned scientists attempt to understand our
universe, in part, by trying to understand its beginning, a theory commonly known as “the
big bang.” Starting at, or striving for, the where, why, and how of something has even
become a part of the nomenclature, now often referred to with a “zero” — Ground Zero
(when, where) and Patient Zero (who). It’s no different with Statistical Process Control, or
SPC, minus the zero, perhaps. Explain the methods of SPC using suitable example(s).
Discuss the main objectives of SPC.
Ans 2.
Introduction:
The statistical process control is defined as a statistical technique to control the production
method. It is the method of measuring and controlling quality by monitoring the manufacturing
process. The product data is collected and evaluated to control the process. The process helps in
controlling process behavior, discover issues, and find the solution. The concept of statical
process control was developed in 1920 by
Q3. In order to foster a culture of Innovation and focus on Quality, the Hindustan Zinc’s
Pantnagar metal plant has 17 active quality circle (QC) teams at present. The employees
also take great pride in voluntarily driving the circles and achieving new heights to deliver
business targets, strengthen reliabilities of asset and contributing towards sustainable
growth, team building, reduction in waste and create a stress free work environment.
Source: India CSR network (2021, 5th Jan). Hindustan Zinc’s Pantnagar Metal Plant wins
big at the National Convention on Quality Concepts Awards

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2020 https://indiacsr.in/hindustan-zincs-pantnagar-metal-plant-wins-big-at-the-national-
conventionon- quality-concepts-awards-2020/
a. Explain the concept of quality circle. Discuss the composition of quality circle.
Ans 3a.
Introduction:
Quality of circle is a management technique that helps employees to solve the problems related
to the job. The groups of employees are formed who will work together for a particular operation
who will meet regularly to discuss the quality of the product and device improvements.
Q 3b. Discuss the main characteristics of Quality Circles. What are the main objectives of
quality circles? Explain how Quality circles lead to stress free work environment.
Ans 3b.
Introduction:
Quality Circles are a small group of employees doing similar work. They meet voluntarily and
regularly to identify, analyze and resolve work-related problems.
World Class Operations
1. Quality Function Deployment is an important tool for the implementation of world
class standards in operations. Briefly explain how QFD can be beneficial for a firm in
service sector in achieving world class standards in operations? (10 Marks)

48 | P a g e
Answers 1.
Introduction
A business is made up of various elements to make its audience satisfied to stand among the top
choices in the market. These days, the business’s primary goal should be to implement the
organization’s product and service’s best quality management process. It leads to the updated
version of attracting potential audiences over time. Moreover, it also analyzes the company’s
need to bring up new techniques to Its Half solved only
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1 hour.
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2. What are the three R’s in Business Process Re-engineering? Explain with suitable
business example. (10 Marks) –

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Answer 2.
Introduction:
Following up on the same process in every other project is considered obsolete in the current
environment. It leads to outdated results from the given target value to be presented in the
market. In such cases, redesigning the whole project gives us a chance to work to better the
organization. It determines the value of an organization to increase with the ongoing upgrades in
the processes. Every organization in every domain considers a change in their processes while
working on the techniques to
3.a. You have been hired as a consultant to advice on the tools of World Class Operations.
In this reference explain the concept of KANBAN as applied to manufacturing companies.
–
Answer 3a.
Introduction:
The present organizations can be called servant leader organization. It leads to serving the
audience with fundamental problem-solving skills, focusing on immense efforts to provide
world-class services. Moreover, it is necessary to update with the changes that a modern
consumer wants from your business.
3.b. As a consultant for World Class Operations explain the process of application of
Designof Experiments in hospitality sector.
Answer 3b.
Introduction:
An organization always follows up with the systematic process to design their products and
services for their audience. It is crucial to look up to the style of the process designed to promote
the best quality to their customers. It will be an entirely new set of the process followed since the
initial stage of planning.

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