3rd sem nmims solved assignments june 2021

Brand Management
June 2021 Examination
1. Steve Forbes,editorin chiefof ForbesMagazine has said that brand isthe single most important
investmentone can make in their businessandcreating strong brands shouldbe the ultimate aim of
any business.There are many companiesthat have beensuccessful increating strong iconic brands.
Colgate,Maggie,Starbucks, Dettol, and Royal EnfieldBulletare strong brands intheir respective
product categories.Study the above brands and identifythe common points these brands have
adopted to grow into strong brands. (10 Marks)
Answer 1:
Introduction
Brandinga corporationisone of the major phasesinthe constructionof a company.It providesthe
brand witha distinctidentityandcreatesadifferentiatedbusinessplace thatdrawsthe rightconsumers.
However,thiscanbe a problemformanyentrepreneurs.Otherwise,startupsmake traditionalbranding
errors,such as not identifyingwell-definedbranddirectives,withoutfinancingbigbrandingcompanies
and withsmall capital,andinturn,fail to give prospectiveconsumersapositive Its Half solved
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2. Pro Kabaddi League (PKL) has revolutionizedthe indigenoussportofkabaddi and positioneditas an
aspirational sport for both playersand fans. PKL is a trailblazinginitiative by Mashal Sports Private
Limitedand Star India Private Limited.Theyhave jointlyworked towards elevatingthe sport of
kabaddi to an international standard and have infusednewlife into the sport by bringingit to the
major metropolitancitiesof India. The bidprices for playershave increasedtenfoldand sponsors are
queuingup to sponsor the league.The league has witnessedtremendousgrowthsince its inceptionin
2014. PKL has grown to become the secondmost watched league in Indiaon television.PKLis backed
by the Amateur Kabaddi FederationofIndia (AKFI),and supportedby participatingmembersof the
International Kabaddi Federation(IKF) and the Asian Kabaddi Federation(AKF).Whatare the
branding and marketing challengesPKLhas successfully crackedto galvanize the resurgence of
Kabaddi into an aspirational, world class brand with a remarkable fan following?Criticallyevaluate
the role of brand marketing programs in the successof PKL. (10 Marks)
Answer 2.
Introduction
In a worldobsessed withcricket,it'squite astruggle tocarve outa niche forsome othersport.But two
games– football andKabaddi –have stolensome of the interestunderthe name of the masses.Football
has longhad a fanbase inthe country withitsforeignleaguesandworldstarforce.However,Kabaddi
had to start fromscratch, as deglamorizedandraw as it is.The ProKabaddi League (PKL) iscreditedwith
the rapidand gloriousrehabilitationof homemadesport.Kabaddi isonroadto thisgoal.Seasonal five
comprises

3.a. Walter Landor is a renowned brand designer and founder of brand consulting firm
Landor. He says, “Products are made in a factory but brands are created in the mind”.
Explain his statement with examples from service and pharma’s sectorin India. (5 Marks)
Answer 3a.
Introduction
Brandingisa keyfeature of everybusiness,bigorsmall,retail orB2B.A successful brandstrategyoffers
youan importantadvantage inmore dynamicmarkets.Inotherwords,the brand will be client'spledge.
It informs whatone can demandyourgoodsand services anddistinguishesyourservice.
3.b. VIVO is back as Indian Premier League (IPL) title sponsor for 2021 season.
Choose a popular event and identify its sponsor. How the sponsor/sponsors are
building brand equity with their sponsorship? Is the sponsorship integrated with
other marketing communications? (5 Marks)
Answer 3b.
Introduction
By linkingthe identityof yourorganizationtoaneventorlocationthatyour targetaudience finds
positive,youformyourattitudesandproduce apositive response.Inthe end,yourmissionisto
increase yourtargetaudience'sperceptionof brand.This takesplace ina range of forms
Commercial Banking System & Role of RBI

Question 1. Indian Banking has witnessed major changes starting from nationalization in
1969 of 14 private sector banks again to privatization of banks in 1990s. Year 2014 resulted
in setting of small Payment Banks in different nooks & corners of the country to a
diametrically opposite step of mergers and consolidation of many weak public sector banks
with a few large banks in 2018/19. What has been the economic & financial
compulsions/reasons for such changes in five decades? (10 Marks)
Ans 1.
Introduction
Bankingsectorof Indiaplays a vital role forthe economicdevelopmentof the countryandbanking
sectoris alsomuch relatedtothe financial sector.Bankprovidesthe waytoconvertthe savingsinto
investment,andinvestmentleadstoprovide higherreturnstothe growthof the country.But itis
witnessedthatthere are majorchangesfromthe nationalizationin1969 of 14 private sectorsgets
change to privatizationinthe year1990s. Inthe yearof 2014, it isnoticedthat manyof the small
paymentsinthe cornerof Its Half solved only
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Question 2) Independence of RBI has been a major subject of debate in India of late. A few
Governors resigned on this issue, as there was too much interference from the government
in deciding the policies of RBI. Do you agree/disagree on the question of RBI deciding its
own course of action while formulating macroeconomic policy of country or should it listen
to its political masters? (10 Marks)
Ans 2.
Introduction
As the RBI is the regulatory body of all banking sectors, RBI has authority and has full
independence by taking the decision regarding all the issues and policies in the banking sector.
But the Central government interferes with the decisions of RBI, and not allowing decisions and
consultation of RBI. As Reserve Bank of India, created the India’s Central bank, so all the steps
regarding the policies of banks have to be followed by the central Bank of India, but central
government is continuously interrupted

Question 3a). Non-Performing Assets (NPAs) in the Indian Banking sector has become the
subject of much discussion and scrutiny. Bank’s lending capacity has been severely eroded
by mounting NPAs, net worth of many banks have declined and a number of banks have
reported huge losses. In recent year’s plethora of rules and regulations have come from
RBI, Government, IMF, BASEL recommendations, etc to keep a tab on stressed assets and
timely resolution. In light of above statements:
a. Write the major reasons for increase on NPAs since last 10 years (5 Marks)
Ans 3a.
Introduction
A Non - Performing Assets is a asset which is not working currently, as it stops making income
for the bank. For example, when loan term period is more than 90 days, it becomes a non -
performing assets for the bank. As when the borrower i snot being able to repaid the term loan,
that loan is considered as non - performing assets.
Question 3 b) According to you what would be the mitigating factors/solutions for NPA
management. (5 Marks)
Ans 3b.
Introduction
The major reason to increase the role of Non -Performing assets is to manage the lending process
or poor lending decision, it means to investigate the company before providing the loan. That the
credit performance of the company is on the good rating or not.

Compensation and Benefits
Q1. 1. Mr. Roy is the HR manager of your organization. He does not understand the need
for job descriptions when the company periodically restructures its operations and
activities, including frequent changes in product lines. In fact, the company recruits multi-
skilled professionals. Critically comment on the HR manager’s argument from the
perspective of compensation management. (10 Marks)
Answer 1.
Introduction
The term compensationmanagementisnotjusta simple term.Still,ithaslarge scale implicationsonthe
humanresource managementstylesthataimat implementingandestablishingsoundprograms,policies
and numerouspracticesof employee compensationsunderethical groundsof the organizational policy.
It isthe processof rewardingthe potential employeesof the organizationsthataimat contributingthe
bestof theirabilitiesintermsof effective productivityandpromptingwork Its Half solved
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Q2. Suppose that you are the HR manager at a firm with 40 employees.Currently,the company offers
only the legal minimumnumber of days for vacation and paid holidaysand the legallymandated
benefits.Developalist ofother benefitsthat you believe shouldbe offered,alongwithyour reasons
for suggestingthem.(10 Marks)
Answer 2.
Introduction
The term compensationplaysaveryimportantrole inthe humanresource managementof an
organization.Compensationallowsanemployee togainfinancial benefitsinexchange fortheirefforts
and abilities.However,compensationmanagementisnotonlylimitedtopaternalisticandfinancial
benefitsandopportunities.Still,ithasalsoincludednon-financial benefitsincorporatingthe prospects
of benefittingthe employeeswithholidays, vacationandmandatedleaves.Employeesneedtobe
motivatedbytheirjobrolesandresponsibilities.

Q3. 3. Malini Sharma started her chain of 10 wedding boutiques approximately five years
ago. She presently operates within South Delhi and has been enjoying record profits.
Sharma’s wedding boutiques provide full-service amenities to future brides, including
wedding planning services, custom fittings, and locating hard-to-find wedding dresses.
Sharma’s customer service philosophy is that customers are number one and must be
satisfied with their purchases. However, recently there has been a rise in complaints
regarding the lack of friendly service being provided, and three long standing employees
have threatened to leave unless their compensation is adjusted in response to servicing
Sharma’s very demanding clients. Currently, she pays all of her staff the same base salary
without any benefits. She feels this approach promotes equity and eliminates any
perception of favoritism between employees regarding compensation. But now she has
decided to rethink her compensation philosophy and needs your help.
a. What are the specific problems with Sharma’s current compensation program? (5
Marks)
b. Discuss the types of compensation programs and plans available to Sharma to motivate
and retain her existing staff. (5 Marks)
Answer 3a.
Introduction
In the race of modernglobalization,businessorganizationandownersface the mostcritical issuesin
theircompensationmanagementdue tothe mismanagementandmiscommunicationof issues.
Organizationsoftenforgetorignore theiremployeesandkeeptheircustomer’smainpriority.Thismight
leadto employer-employee
Answer 3b.
Introduction
As we have alreadystudiedearlier,abettercompensationplanwill helpthe employee andthe other
potential candidatesretainandsustaintheirengagementinemploymentinthe organizationbyoffering

betterbenefitsanddirectmonetarycompensationideas.Employeesare consideredone of the most
valuable assetsof anorganization.
Consumer Behaviour
1. What is Consumer Personality? Take any 5 consumer personality traits of your choice
and explain how they affect consumer behaviour.
Ans 1.
INTRODUCTION
Consumer behaviour is the study of people, communities, or organizations and all behaviours related to
the acquisition, use, and disposal of products and services and how the consumer's emotions, perceptions,
and expectations influence purchasing decisions. Consumer behaviour analysis suggests that consumers
are business players, and position theory assumes that consumers play several roles in the marketplace.
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2. Take an innovative product of your choice. How has it been adopted by consumers?
What is Innovation Adoption? Who are the different adopter categories as per the
Innovation Adoption Curve?
Ans 2.
INTRODUCTION
The foundation and subsequent introduction of a good or service that is either a new or an
improved variation of the already existing goods or services is called product innovation. Since
this definition includes the innovation of goods and services that can still be given a new shape,
and for this reason, this definition of innovation has a broad scope. The product can be invented
in any form like improved quality, better performance, change in shape or color, or adding new
features to an already existing product.

3. In context of Consumer Learning, explain the following behavioural theories:
A. Classical Conditioning
Ans 3a.
INTRODUCTION
Consumer learning is how consumers gather purchasing and consumption information and
experience to adapt to potential actions. Most of the experience is unintentional. However, some
experiences can be intentional as well. To enhance consumer learning or understand consumer
behaviour, there are various theories of which one is Classical Conditioning Theory which is
explained as follows:
B. Instrumental Conditioning
Answer 3b.
INTRODUCTION
An associative learning mechanism in which "reinforcement or punishment" is to alter behaviour
is known as instrumental conditioning. It is also a tool for completing such learning. It implies
consumers learn by trial and error, with some purchasing habits leading to more desirable results
(i.e., rewards) than others.
Corporate Finance

1. Org Pvt. Ltd. is considering two mutually exclusive capital investments. The project’s
expected net cash flows are as follows:
Expected Cash Flows
Year Project A Project B
0 -400 -575
1 95 150
2 110 200
3 118 250
4 125 275
5 140 230
6 150 180
a. If you were told that each project’s cost of capital was 10%, which project should be
selectedusing the NPV criteria?
b. What is each project’s IRR?
c. What is the regular payback period for these two projects?
d. What is the profitability index for each project if the cost of capital is 12%?
(10 Marks)
Ans 1.

Introduction:
The Capital of a company may comprise of both equity and debt. Each component of the Capital
has its cost, and the Cost of Capital is the aggregate cost of acquiring them.
Net present value (NPV) is the difference between the discounted value of future cash inflows
and the current cash outflow value for a given period. It can either be positive or negative, while
the internal rate of return (IRR) estimates the expected profits from a potential investmeIts
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2. Assume that your father is now 55 years old and plans to retire after 5 years from now.
He is expected to live for another 15 years after retirement. He wants a fixed retirement

income of Rs. 1,00,000 per annum. His retirement income will begin the day he retires, 5
years from today, and then he will get 14 additional payments annually. He expects to earn
a return on his savings @ 10% p.a., annually compounding. How much (to the nearest of
rupee) must your father save today to meet his retirement goal? (10 Marks)
Ans 2.
Introduction:
Every person intends to save for a rainy day. Most important is to save for the time after
retirement. There are specific insurance plans like pension plans which take care of the
policyholder after their retirement in the pension plan form. Just like investments, the goal of
every individual is to get the maximum out of his savings. The savings can be done in any
insurance scheme,
3. Cummins India Ltd has the following capital structure, which it considers optimal:
Debt 25%
Preference Shares 10%
Equity shares 65%
Total 100%
Applicable tax rate for the company is 25%. Risk free rate of return is 6%, average equity
market investment has expectedrate of return of 12%. The company’s beta is 1.10.
Following terms would apply to new securities being issued as follows:
1. New preference can be issued at a face value of Rs. 100 per share, dividend and cost of
issuance will be Rs. 10 per share and Rs. 2 per share respectively.

2. Debt will bear an interest rate of 9%.
Calculate
a. component cost of debt, preference shares and equity shares assuming that the company
does not issue any additional equity shares. (5 Marks)
Ans 3a.
Introduction:
A company needs funds to operate. These funds are woven into different forms in its capital. A
company's capital structure is a mix of its various long and short-term components, viz. equity,
reserves, preference shares, and debts. These funds are acquired at a cost.
Debt is a cheaper source of finance, but it is to be repaid. Equity is not to be repaid, but it leads
to dilution of
b. WACC. (5 Marks)
Ans 3b.
Introduction:
The different components of capital may be present in the capital in a different proposition.
WACC is the Cost of capital based on the weights of these components. These weights can be
found either on the book value of the capital components or the market value. Weighted Average
Cost of capital (WACC) may be called a financial metric used to measure capital's value to a
firm.
Cost & Management Accounting

1. The following information has been collected from Ms. Divya the head of personnel
department of ART Limited for the year ended 31st March 2020
Number of workers at the beginning of the year 8000
Number of workers at the end of the year 9600
Number of workers left the company during the year 500
Number of workers discharged during the year 100
Number of workers replaced due to leaving and discharge 700
Additional workers employed for expansion during the year 1500
You are required to calculate the labor turnover rate by using separation method,
replacement method and flux method, further discuss each of them briefly. (10 Marks) –
Ans 1.
Introduction:
Labor turnover refers to the percentage change in the labor force of an organization. Every
organization intends to keep this ratio low as the high labor turnover ratio denotes that the
organization's labor force is not stable, and several laborers left the organization during the year.
There were a lot of new joiners. Given whether labor turnover is excessive or not, all the
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2. Discuss the practical aspects of the management accounting function briefly in the
context of the changing global management practices perspective. Student can take any
example to build around the aspects needs to be discussed (10 Marks)
Ans 2.
Introduction:
Management accounting is also known as managerial accounting. The accounting branch is only
used inside the organization to provide financial data and resources to the managers to help them
decide. The very aspect of management accounting distinguishes it from another branch of
accounting, i.e., financial accounting. Under management accounting, financial data and reports
like the invoice, financial balance statement, and other documents are provided by the finance
administration to the management team.
3. Seth transport operates a fleet of Motor Lorries. The record for Lorry-4150 reveals the
following information
Days Maintained 30

Days operated 25
Days Idle 5
Total hours operated 300
Total kms covered 2500
Total tonnage carried 200
(4 tonne – load per trip, return journey empty)
Total cost for the month 270000
Prepare a performance statement reflecting
a. Cost per day operated, cost per kilometer, cost per hour (5 Marks)
Ans 3a.
Introduction
A performance statement is a reflection of the actual position of a concern. It depicts the various
sources of revenues and costs associated with the business and analyzes the variances in its
operations. It gives a detailed structure of where the funds are flowing and thereby reducing the
problem areas.
b. Cost per round trip, Tonne Km, cost per commercial tonne –km. (5 Marks)
Ans 3b.
Introduction

Cost accounting helps a company capture the total cost incurred in manufacturing,
administration, sales, and other miscellaneous operations of a company. It aids the management
in realizing the areas of variances by comparing the actual costs with the budgeted costs and
making informed
Digital Marketing
1. What is world-wide-web? Discuss Web 1.0 to 5.0 with relevant examples (10 Marks)
Answer 1.
Introduction
Our present life revolves around the internet every second. We extract every possible
information from various sources on the internet. How do we get to know the reason for its
popularity? It is by going back to the origin of the world wide web. We all search for some
crucial information every day by adding some links to the Google search engine. With the wide
range of eCommerce stores opening up their website on Google, it is crucial to know how these
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2. You run a local beauty parlor in Mumbai. Write a Google AdWords Search Campaign
for the same. (10 Marks)
Answer 2.
Introduction:
Remember those times when local shops used to print flyers for their advertising strategies. It
still happens, but it does not work. Why? Because of the advent of digital marketing. Setting up
an eCommerce website is not tough these days. Anyone can open these websites and run their
business online. It is all because of the transparency in the relationship between a company and
its audience.
3.a. Discuss the various stages of the SOSTAC framework (5 Marks) – 400 Word
Answer 3a.
Introduction:
Running a campaign is not easy these days. With the rising competition, we tend to move
towards highly advanced marketing strategies among various domains. There should be a
systematic approach to follow up with these campaigns to make them successful in the given
period. The results will get updated and efficiency while the businesses plan to grab a wide range
of audience on their
3.b. With relevant examples support each stage of the SOSTAC framework (5 Marks)
Answer 3b.

Introduction:
What is a framework without a practical application? The framework operates efficiently only
when there is a practical example waiting for the execution. In this way, a perfect trend is set for
the upcoming businesses to look at the successful techniques. This framework will offer
appropriate solutions to reach a higher level of position in the market.
Financial Institutions and Markets
1. Explain the way Indian Capital Markets is organized. Over the last 3 decades various
reforms have taken place to make the capital markets in India more and more structured
and scam-free. Explain any five such significant reforms (10 Marks)
Ans 1.
Introduction
Since the emergence of capital markets, commonly known as the stock markets, in ancient times,
people have been engaging in trading shares and capital gains to profit from the markets. To be
certain, the British East India Company was the first to allow shares to be bought and sold by the
general public. since then, and up to the present, there have been significant alterations in the
market landscape the Way the market works, the various asset classes have been developing, the
various exchange structures, the various frameworks, and the various frameworks for exchanges
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2. Describe how the prevailing interest rates in a country affect its exchange rates with the
currency of its major trading partner (10 Marks)
Ans 2.
Introduction
The three metrics viz. Interest rates, inflation, and exchange rates are interrelated. The prevailing
interest rate plays a significant role in deciding the exchange rate –In the case of the Interest rate
is higher than other countries, it allows investing compared to other countries. If the interest rates
are higher, the lenders get a higher return in comparison to other economies. Hence, the investors
are more attracted to invest in such a country that offers a higher interest rate,

3. Explain different types of money market instruments. In each of the below cases, which
money market instruments would you recommend and why?
a. A mutual fund manager has INR 450 million of cash, which he needs to park for less
than 180 days, where he will move this to equity.
Ans 3a.
Introduction
Money market instruments are short-term capital-raising methods for investors who want to earn
interest. Short term refers to a period less than 12 months. These instruments are debt
instruments and are primarily not secured. There are various types of money market
b. An oil refining company wishes to borrow INR 1500 million for a period of 90 days to
fund its settlement of invoices (5 Marks)
Ans 3b.
Introduction
Money market instruments aids in short-term liquidity to banks, financial institutions, businesses,
and governments. They help in financing the trade of local and international companies and meet
the liquidity requirements of business owners, which in turn aids to the growth of
Industrial Relations and Labor Laws
Q1. ADA associates isa company into Co-Workingspaces.With6 locationsaround the state and a
staff of 250 people ofvarious levelsfromSenior Architectsto site supervisors,the company needsto
bring some changes in the management afterthe pandemic.However, the young Talent Manager,
Vishal wants to bring about changes withsome suggestionsofthe staff as a part of motivational trick.

He decidesto make a presentationabout employee participationto the management.He furtheralso
wants to suggesttwo best formsapplicable at his organization.In light of thisquestion,please listout
all the forms of worker’s participationand suggesttwo that you think are most suitable in case ofADA
Associates.(10 Marks)
Answer 1.
Introduction
The concept of organizational change managementhasdifferentforms;hence,itcanbe appliedbased
on the organizational perspective scenarioanditsworkportfoliocriterion.There existmany
organizationsthathave beenseverelyaffecteddue tothe coronapandemicsituationandhave alsolost
several talentedemployee due tolackof motivationandworkcriterion.The presentscenarioreveals
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Q2. Binita is an activist with an NGO working for blue collar workers in various industries
in small towns and villages. She wants to educate these workers about a few issues she
thinks are important to them, through a workshop. The first such workshop she wants to
work on is Minimum Wages Act, 1948. In light of this case, please elaborate the objective of
the said Act. (10 Marks)
Answer 2.
Introduction
The concept of MinimumWagesAct 1948 isan IndianParliamentActthatconcernswiththe law of labor
insettingthe minimumwagesscheme forall typesof workersthatincludesskilled,un-skilledandsemi
skilledWorkers.Inadditiontothese,all the organizational managementisabidingthismentionedlabor
lawact inorderto provide the preferablewagestoall workersworkinginthe organizationaswell.
Basedon thiswage act, the minimumwagesthathave beenquotedis$754 perweekforindividual
worker
Q3. Swan Pharmaceuticals isa leadingcompany with production unitin 2 states and HO in Mumbai.
Beingin the essential business,the factorieswere not shut duringthe lockdown periodfor pandemic.
However,the staff inHO did not report to work for a fewmonths and receivedtheirsalariesin full.
However,the workers inthe factory workedall through the pandemic.Now, the workers are asking
for extra compensationfor the months theyworked during the pandemic,however,the management
feels,offeringfull salarieswasenough.Workers have givena notice for a two days’ strike witha date.
The young unionleaderPrakash wants approach the management and suggestCollective Bargaining.
Please answerthe followingquestionsinreference tothis case.
a. Why do you think Prakash is suggestingCollective Bargainingfor resolvingthe issue?(5 Marks)
b. Do you thinkSwan Pharmaceuticalshas favourable conditionsfor collective bargaining?(5 Marks)

Answer 3a.
Introduction
The concept of collective bargainingreferstothe processof negotiationbetweenemployeesandan
employer.Itsmainaimisregulate the salaryauthority,benefitsandworkingconditionsof workers;and
as well asemployeescompensation.Inthissection,the researcherhasexplainedthe collective
bargainingirrespective of anorganization.
Answer 3b.
Introduction
Basedon the presentscenariosthathave beenmentioned,thesesectionsdiscussandthusexplainthe
mentionedcompanymanagementfavorableconditionsincontextwiththe conceptual frameworkof the
collective bargainingrespectively.Finally,thissectiondealswiththe businessenterprise managerial
decisionintermsof the Swan
International Business
1. An Indian textile and apparel Brand “Raymond” wants to enter into Middle East
Market with its men’s’ fashion clothing range.
What are the choices available to enter into this overseas market and what is the best suited
option? (10 Marks)
Ans 1.
INTRODUCTION
International business refers to the exchange of goods and services between two different
countries. It usually includes the export of goods and services from the government and
importing goods and services to the country. After the reforms of 1991, globalization was fast-

paced. Many new businesses entered India and established their branches in India. There were
trade transactions between different countries. With time, various policies and reforms were
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2. “Globalization is the reduction and removal of barriers between national borders in
order to facilitate the free flow of goods, capital, services and labor.”
In the light of this statement analyze business model of Fast Food brand “Mc Donald” in
various parts of world. What specific measures they have taken while entering India? (10
Marks)
Ans 2.

INTRODUCTION
Globalization is one of the significant reforms in international business history that has
facilitated the reduction and removal of international barriers and ensured the free flow of goods,
capital, service, and labor between different nations. This has created a commonplace in the
world and made them more interconnected where the business can come forward to operate their
business. With the help of globalization, there is a various business that could establish
themselves as the international
3. Zara, a Spanish clothing and accessories retailer, is a chain of stores operated by world’s
largest fashion giants, Inditex Group.
Zara targets Young, Style Seeking individuals around the world for its global business
success.
It launches around 10000 designs every year.
Zara operates internationally and has stores in several countries such as Spain, UK,
Portugal, Germany, Italy, France, Austria, Ireland, Belgium, Luxemberg and Middle East
countries. As an integrated retailer Zara controls most of the operations including those of
supply chain, design and manufacturing on its own.
Zara Wants to enter into India where retail sector is one of the fastest growing sectors. In a
bid to modernize the retail industry, the Indian retail sector was opened in 2006 to single
brand foreign buyers with a cap of 51%. Considering the growth of organized retail sector,
the government increased the cap for foreign players in single brand retailing from 51% to
100% in 2011.
Indian Government further approved FDI in Multi Brand Retail in Sep. 2012
a. Analyze major reforms made by the Indian government regarding FDI policies in 2011
and 2012. (5 Marks)
Ans 3a.

INTRODUCTION
Foreign direct investment refers to the investment made directly in the goods and services of the
other country. It may be in any form and be made by any individual or firm in their fascinating
foreign country. This system is actively operational in open markets instead of the closed
markets. Following are the key policy reforms undertaken by the Indian government regarding
FDI policies in 2011 and 2012.
b. What business strategy Zara should adapt in view of FDI rules to enter Indian market.
(5 Marks) –
Ans 3b.
INTRODUCTION
Zara is one of the internationally loved brands. It has several stores in countries like Spain, UK,
Portugal, Germany, Italy, France, Austria, and multiple other countries. It acts as an integrated
retailer and controls most of its operations that include supply chain, design, and manufacturing
on its own. Zara entered India following the below-mentioned FDI rules and policies.
International marketing

Question 1. You are a South Indian Snacks brand extremely popular in India that sells
varieties of Dosa, Idli, Vadas and Chutney. You wish to expand your operations in Qatar.
What would be the various Societal & Cultural norms your will consider and why? (10
Marks)
Ans 1.
Introduction
These viewpoints offer an establishment for clarifying natural endeavor from a cash-related and
institutional point of view. Adding hypothetical help for the effect of consolidating average practices,
depictedasunwrittenrulesof directof a get-together, could pass on a more luxurious comprehension
of this arising zone of evaluation. In this assessment, they wanted to see how legitimate strategy and
recognized practices go about as help or substitute for one another to foresee ordinarily critical Its
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Question 2. You are a manufacturer of electric scooters in US. The overall production
costs of the scooters are extremely high when you manufacture and sell in the home
market. This leaves you with very less profit margin. What would be your strategy to
increase your profit margins and why? (10 Marks)
Ans 2.
Introduction
Association when in doubt pay is a metric that should reliably be on owner radar, and thinking about
everything: it looks out for key sales concerning the business, like whether the owner is getting money
or if they are assessing the things precisely. It is basic to note, in any case, that the all-out pay isn't just
somethingtheyshouldcheck;it'sametricthat theyshouldreliablyimprove.
Question 3a. 3. You are a well-known Turkish brand TURK-NEY (Turkish Honey) that
sells Organic Honey throughout the world. Even though there is stiff competition, you see
India with a huge potential and plan to expand your retail operations in India.
a. List down 3 global pricing policies. Which of the 3 global pricing policies would you
consider and why? Also list down competitors in India in the honey segment (Name any 5).
(5 Marks)
Ans 3a.
Introduction
By and large, reviewing decisions can be set up on different parts, including cost, demand, contention,
worth, or a mix of components. Falling trade blocks between open business domains, the move of really
industrialized countries, and innovative changes have influenced the headway of as a rule business
zonesandobligednewburdensonthe general businessenvironment.

Question 3b. List down the various marketing and product promotion techniques you will consider
and why? (5 Marks)
Ans 3b.
Introduction
Nobody would buy something or partnership that they haven't considered or take it away if they
don't even have the remote indication of what the affiliation is offering. This clarity is the key to
market development through an unlikely movement strategy. Multiple affiliations use certain
methods, and some can use different approaches for
MANPOWER PLANNING, RECRUITMENT AND SELECTION
Question 1. The recent pandemic has changed so many things; including but not restricted
to HR processes. Interns / employees got interviewed and placed virtually. Traditional
sources of recruitment are taking a back seat. Human Resources are going global and we
head toward the “Gig Economy”. Presence on sites like LinkedIn, being a part of various
trade specific groups on Facebook, WhatsApp and other social media platforms is on a rise
exponentially and almost become necessary for many.
What according to you is the role of technologyand social mediain recruitment?(Focus on pointsof
reach, costs, time frame, etc.) (10 Marks)
Ans 1.
Introduction
In the givenscenario,the HRprocessesare not restricted by the pandemic covid 19. The managements
are taking interviews through online procedures and recruiting individuals in their organizations. The
traditional model of recruitment has taken a back seat. Digital recruitment is a new way of recruiting
individualsinanorganization.The humanresourcesare goingglobal asall the methods,and the current

workmode is workfromhome.People canenjoyworkingfortheirrespective organization while sitting
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Question 2. Differentiate between Career and Succession Planning. Discuss the state of
succession planning in Indian companies with special reference to any one Indian
organization like Reliance/ Tata/ Infosys or any other you may deem fit. (10 Marks)
Ans 2.
Introduction
Strategicplanningisone of the keyfactorsof humanlife.Strategicplanningrequiresanample amount
of time beforehandforbetterfuture infrastructure.Atthe initial levels,careerplanningisacommon
phenomenon.Ithelpsthe individual establishandidentifyhisgoalsandthe timelinestheyhave to

achieve betweenaspecificperiod.Thisalsohelpstoidentifythe skillsof the individuals,his/herinterest
and the abilitiestoaccomplishthe goals.A perceptual successionof anorganizationdepends onits
potential employees
Question 3. ‘Green Bird’ manufactures and sells denims for men, women and kids. It is
more than a century old company and has 300+ exclusive stores in the country. It has been
observed for the past eight months that for the stores located in Bengaluru, the
productivity levels of the front-line staff have gone down which has slashed the profit
figures. Further probing into the matter revealed that there has been a new training
manager for the South region, there have been a lot of new recruits due to rapid expansion,
who haven’t undergone any training, the existing staff is overworked, and the store
managers are struggling between responsibilities of contributing to opening of new stores,
supervising existing staff and giving OJT for new recruits.
a. According to you how could training contribute to solving of the issue mentioned above?
(5 Marks)
b. If you were the training manager, what kind of trainings would you plan for the new
recruits? Make reference to Organizational, Task and Person Analysis while giving
solutions. (5 Marks)
Ans 3a.
Introduction
As perthe givenscenario,greenbirdmanufacturesisamanufacturingcompanythatmakesdenimfor
men.Womenandkids.It has beeninthe businessformore thana centuryandhas approximately300
storesacross the country. In the year1969, we,Star Electricals,were founded.
Ans 3b.
Introduction
Trainingisimportantto increase the effectivenessof the organization.Businessentitiesorthe
managementteamshouldcreate effective employee trainingprogramstomaintainstabilityinthe

company.Suchstrategiesare generallyhardtodesignbutitis notimpossibletoworkon. There are five
stepsinvolvedtocreate an effective trainingprogramme amongthe employees.
Marketing of Financial Services
1. One week ago you bought a ULIP policy from a private Life Insurance company. On
receiving the policy copy, you realize that the Life Insurance policy was mis-sold. Would it
be possible for you to return the policy? What strategy would you follow to settle the
matter with the insurance company? (10 Marks)
Ans 1.
INTRODUCTION:
Mis-sold life insurance policy can be sold to someone in many different ways. Firstly, let us
understand the meaning of mis-sold life insurance policy. At times a policy is not what a
customer is looking for, and they have some doubt about it, and if the customer takes the policy
from an organization under pressure, then such policy is said to be a mis-sold policy. This
happens when an aggressive sale is made by the policy organization.
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2. Your client wants to invest in Mutual Funds that rebalance the portfolio between equity
and debt. Explain how it could be beneficial for your client to invest in such funds. (10
Marks)
Ans 2.
INTRODUCTION:
In such investments, many investors bring in their capital based on trust and make an investment
in such investments. These trusts are managed by a highly experienced team of financial experts
called Asset Management Company. They further invest these accumulated finances in various
financial assets such as stocks, bonds, equities, and many as such. This type of investment is
called a mutual fund. The debt market is
3. You are a Financial Planner. Your client Tarun Ahuja aged 37 years works with an IT
company earning Rs 15 lakhs per year. His wife Pooja, aged 34 years, is a homemaker.
They have one daughter Rimmi aged 5 years. The couple requires your help to make some
financial decisions. (You can make any assumptions to further build up your case.)

a. Tarun wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused
whether he should buy an Endowment or a Term Plan. Recommend the product best
suited for his requirement. (5 Marks)
Ans 3a.
INTRODUCTION:
A financial protective shield is provided against the death of the person who has taken the life
insurance, such type of offer is called the pure risk cover. If the person whose life is insured dies
during the policy's duration, then the insurance company pays the assured amount to the nominee
of the deceased person. However, if the assured person survives until the end of the policy
period, there is no payment. So, in a nutshell,
b. Tarun and Pooja want your help to invest for Rimmi’s higher education which they
estimate would be required after 16 years. (5 Marks)
Ans 3b.
INTRODUCTION:
In India, the cost of education has started to increase at a high-speed rate. As the education level
starts to rise from secondary education to higher education, the fee requirement also increases.
Parents find it challenging to meet the fee structure's demand and other various costs related to
education. In the given case, Mr. Tarun Ahuja and his wife Pooja wish to invest at present for 16
years to have a lump sum after 16 years for the
Organization Culture

Q1. Global Networkswants to assesstheirculture to identifyareas of strengthsand areas of
improvement.Whatsteps will theyhave to take up for the culture assessmentexercise?
(10 Marks)
Answer 1.
Introduction
Characteristics-basedculture isavastdifferentiatorthathelpsrelationshipswithpullingintopbreaking
point,drawout the bestexecutionineverysubjectmatterexpert,andgainessential businessground.
The identityof the organizationisthe characterof the organization.Thissharedsetof values,opinions
and thoughtsinfluenceseverycomponentof theirbusinessfromworkingwell togethertreating Its
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Q2. Followingacquisition,Realpage understandsthe needfor Culture change. The top management
wants the company to make effortsto bring about a seamlessculture change. They want the HR to
equipthemselveswiththe right strategy to meet these needs.Whydo companies experience aneed
for cultural change? Whatprocess of Organizational culture change will HR follow?(10 Marks)
Answer 2.
Introduction
In thisparticularstudy,the maintopicof discussionisall aboutthe needaswell asrequirementsof
change in the culture of an organizationaswell asindustry.The processof change withinthe culture of
the entire organizationisone of the mostdifficultandcritical challengesof leadership.Inthisparticular
study,there isan organizationnamedReal Page,whichhasevaluatedandunderstoodthe value,need
as well asimportance of culture change withinthe organization.
3.a. Strong cultures are based on specific characteristics and Values that are ingrained.
What are the fundamental characteristics of organizational culture? (5 Marks)
3.b. Netflix and Apple are known for their innovative culture. What are the key
characteristics of an Organization with Innovative Culture? (5 Marks)
Answer 3a.
Introduction
The culture of an organisationdeterminesthe bestwayto act withinthe organisation.Thiscultureis
made up of common idealsandvaluesthatare developedbyleadersandthenexpressedandrepeated
by differentmeans,therebyaffectingemployee attitudes,behaviours,andcomprehension.

Answer 3b.
Introduction
An innovationcultureisacorporate culture that reallyvaluesandencouragesinnovation,allowing
people tomake itpossible.Culture atNetflix allowedextremelytalentedworkerstotraverse step-
functioncreativityfromDVDs-by-mail tostreaming,andeventuallytoa global audience.Appleis
generallyregardedasthe world'smostcreative company.
ORGANIZATIONAL THEORY, STRUCTURE AND DESIGN
Question 1. Health Healers is a generic drug manufacturing company with state of art
infrastructure and presence in 120 countries across the globe. Organizational effectiveness
is one of the major focus for the top management at health Healers. The management is
looking at moving from a traditional approach defining effectiveness to a more
contemporary approach. Which approaches will they focus on and what effectiveness
measures will they consider in this process?
Ans 1.
Introduction
Organizational effectivenessisdefinedasthe conceptto calculate efficiencyinthe organization.Bythis
method,the organizationisobjectifiedtomeetthe organizationalgoalswiththe helpof givenresources
withoutputtinganystrainonthe employees.The mainpurpose of leadershipistodefinethe future of
the organization,settingthe specificdirectionsorgoalsforthe employeesof the companysothat they
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Question2. In an Organizational Culture surveyundertaken at Spartan Infotech,one of the key
concerns that emergedwere the lowscores on the fairnessparameters.Employeesat Spartan
believedthatmanagers playedfavoritesand the overall organizationculture was infestedby
politickingand backbiting.The ChiefHuman Resource Manager was asked to explainwhat the major
reasons for such a perceptioncould be and what could be the key strategiesthat managers can
followedtomanage political behavior. (10 Marks)
Ans 2.
Introduction
In the givenscenario,the companySpartanInfotechundertookanorganizationalsurvey.Asperthe
reports,itis seenthatthere were lowscoresonthe fairnessparameters.Accordingtothe employees,
the managerhas shownbiasedbehavior onhisfavorite employeesandhasdemolishedothers.Thishas

resultedinaconflictbetweenthe employees.Whenthe chiefhumanresourcesofficerwasaskedto
explainthe wholescenario,he came upwithpossible reasonstojustifythe circumstances
Question 3. 3.a. Dynamic Cars is a new age car manufacturing company that wants to
venture into electric car manufacturing. The management plans to use the PESTLE model
to undertake the external environmental analysis. Discuss the PESTLE model with respect
to the current realities for companies entering electric vehicle manufacturing. (5 Marks)
3.b. What are some of the barriers in creating diverse organizations? Explain some
strategies that can be adopted for creating and managing Organizational Diversity
Effectively. (5 Marks)
Ans 3a.
Introduction
Dynamiccar isa new-age car manufacturingcompany.Currently,itwasmanufacturingmotorcars,but
the businessentitiesare thinkingof expandingthe businessinmanufacturingelectriccarsas the eclectic
car isthe future generation.Nowtoexpandthe business,one shouldhave properknowledgeaboutthe
market.To geta goodunderstandingof the market,
Performance Management System
1. Navin was promoted as a manager one year ago. Navin’s performance has been ‘’above
average’’ though he has potential and can get better. Navin reports to Natasha who is a
General Manager. Natasha has called Navin for a performance feedback session. What
steps should Natasha take to ensure that the performance feedback session is meaningful
and achieves a successful outcome? (10 Marks)

Answer 1.
INTRODUCTION:
Performance appraisal means evaluating the job performance of a worker by using various
methods. It is essential in every organization and at every level. One can't just tell an employee
that he did a great job or a lousy job. The employee wants to know why he did good and where
he did good and evil so that if there is room for improvement, he can do so. Consequently, it is
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2. First Force Ltd is an insurance company with 1000 employees across major cities in
India. The company is planning to introduce 360 degrees feedback and has requested you
to design a 360 degrees form. (10 Marks)
Answer 2.
INTRODUCTION:
360-degree feedback: It is a method of job appraisal in which a worker gets anonymous
feedback from other employees who work around them. They can be superiors, peers, managers
and can be direct reports. A total of ten to twelve people fills out the 360-degree feedback form
according to the employee's performance. In the feedback form, questions are asked with a rating
scale and comment section along with it. Besides other co-workers, the employee also fills out
the same questionnaire as a
3. Deep Logistics is a 2-year-old company and has recently introduced Performance
Appraisal process in the company. You are the HR Manager and need to set goals for your
team. You need to prepare 2 goals each for the following:
a. Training Manager (5 Marks)
Answer 3a.
INTRODUCTION:
Performance Appraisal: It is vital to have a check on the work performed by the workers.
Hence, reviewing the job performance and contribution of the employees is known as
performance appraisal. Performance appraisal is also called as an annual review, evaluation,
employee appraisal, or performance review. The companies use this process to give a picture to
the workers regarding their increase in payment, bonuses, termination, etc. An organization can
implement the job appraisal at any time, annual, semi-annual, or quarterly.

Answer 3b.
INTRODUCTION:
Performance Appraisal: The process of evaluation of an employee's performance is known as
performance appraisal. The main aim of performance appraisal is to understand the capabilities
of an individual to estimate the further growth and development of the workers and the
organization. Other objectives of performance appraisal are: identification of strength and
weaknesses of a worker, provide feedback to employees, review, and retainment of the training
program, and maintaining records to
Retail Banking
1. Retail Banking has always been and will continue to be characterized as a mass
segment that has a large customer base involving high-volume and low-value accounts.
What are Banks doing to attract customers in this segment and managing to provide good
customer experience to its customers despite the size / volume? (10 Marks)
Answer 1.
Introduction
Retail banking is a significant form of commercial banks but mainly aimed at consumers instead
of business customers. It is the method used by banks for selling products to customers. The
products are customer such as car loans, housing loans, financial support for consumer
durability, etc. Consequently, retail banking has a loyal customer base and, therefore, many small
transactions. In a fiercely competitive world, it can, therefore, be cost-effective. Retail banking
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2. Retail Banking is a mass segment that has a large customer base involving high-volume
and low-value transactions. Describe the role and application of Technology that Banks are
using to manage business volume, operational complexities, risk, and customer service. (10
Marks)
Answer 2.
Introduction
Technology transforms the way individuals interact, discover, and imagine. It encourages
civilization and defines how personalities interact with each other daily. Technology plays a vital
role in society today. The technology used in retail banking, transforming banking services
activities, is digital account opening, P2P payments, Video collaboration/ marketing, Cloud
computing and Application programming

3. “Bank Conventional Limited” is a well-established traditional Retail Bank operating in
India and is almost a 75-year-old Bank. It relied very heavily on its strength of physical
distribution of about 1000 branches across in the country. Over the last 10 years this Bank
did not invest much on Technology. On the other hand, a new generation bank called
“Bank Modern Limited” has always been tech savvy with substantial investment every
year on new technology etc., This Bank was started in 2010 and currently has a branch
network of 100 Branches only.
a. Analyze the various challenges that ‘Bank Conventional Limited’ will be facing today
across multiple operational and business parameters (5 Marks)
Answer 3a.
Introduction
Traditional banks are financial entities that administer the money their customers deposit under
custody, while the bank uses that money to lend it to consumers and enterprises charging their
interest. The central bank issues the money and makes a profit. This is generally the commercial
activity that has often been devoted to banking
b. Analyze the various benefits that ‘Bank Modern Limited’ enjoys today across multiple
operational and business parameters (5 Marks)
Answer 3b.
Introduction
The various benefits that ‘Bank Modern Limited’ enjoys today across multiple operational and
business parameters are the following:
Banking is faster and more efficient than before. Processes and procedures have become much
quicker and easier to maintain and retrieve. The central banking system is also improved by
computerized banking.
Sales Management

1. Astus Auto, is a new start up dealing with CNG two wheelers. They have hired you as a
sales consultant. Can you guide them with the Sales process with regards to their product?
Answer 1.
INTRODUCTION:
Sale: Sale means a transaction involving money between two or more people. In this transaction,
the buyer receives goods or services and pays the seller money in exchange. If we talk about the
financial market, the sale means an agreement between a buyer and a seller for a security price.
If the good or service transferred to the other party involves no money or compensation, it will
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2. You are hired as the HR Manager for Sales Force Mumbai, a company dealing with
managing contract sales for various apparel brands in Western India. Can you guide your
team about the best strategies to recruit, select and train best sales employees?
Answer 2.
INTRODUCTION:
Sales employee: A person or employee of an organization responsible for selling a product or
service to the potential consumer.
Recruitment: Recruitment is a process of identifying, attracting, and interviewing potential
candidates to better the organization. It also includes the selection of employees. The size of the
recruitment team depends upon the size of the organization. The bigger the size of the firm, the
more people are there in the recruitment team.
3. A newly set up Sales start up, dealing in sales and distribution of different types of soles
for shoes to various shoe manufacturers has hired you as their consultant.
a. They are confused between whether they should go a centralization or decentralization
in their management style. Can you guide them with features of both along with their
benefits and problems? (5 Marks)
Answer 3a.
INTRODUCTION:
Centralized management system: The management system in which a small group of
individuals of managers makes the decisions in an organization. This type of management
system is prevalent in big and competitive industries.
b. Also, can you guide them about the various types of Sales Organizational structures they
could choose from for their organization?

Answer 3b.
INTRODUCTION:
Sales organization structure: It is the segmentation of the sales team of an organization into
specialized groups based on the region, number of products, and services offered by the
company. A sales organization structure includes cold calling, business development, incoming
sales call processing, etc. A good sales organizational structure will help an organization in
keeping and increasing the high conversion

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