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tute Communication in Advertising.pdf

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Rachin Suri
Rachin Suri

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UNIT 1 CONCEPTS OF ADVERTISING CHAPTER 2: Communication in Advertising Lesson 8: Tutorial Critically examine the Shannon Weaver model and explain the entire model in not more that 150 words. Communication is all about reaching out to the public with your message being understood. In our age of a viewer getting the option of choosing between 50 channels, how do you ensure that communication via advertising can effectively reach the target market? Take a product / brand of your choice and explain the concept of the AIDA model. The faculty concerned could change the tutorial. I leave it up to the discretion of the faculty.

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  • 1. UNIT 1 CONCEPTS OF ADVERTISING CHAPTER 2: Communication in Advertising Lesson 8: Tutorial Critically examine the Shannon Weaver model and explain the entire model in not more that 150 words. Communication is all about reaching out to the public with your message being understood. In our age of a viewer getting the option of choosing between 50 channels, how do you ensure that communication via advertising can effectively reach the target market? Take a product / brand of your choice and explain the concept of the AIDA model. The faculty concerned could change the tutorial. I leave it up to the discretion of the faculty.