37. RESEARCH, RESEARCH AND
MORE RESEARCH!
• PUBG founder Brendan Greene
while doing research find out
that people are excited in the
scenarios of survival of the
fittest..
• Mod games like Arma were
already popular among gamer
but Brendan announced a
proper e-sport game and rest is
the history.
38. LAUNCHING
YOUR PRODUCT?
KNOW THE
PERFECT
LAUNCH TIME,
BE CONTEXTUAL.
• When E-Sport was at peak and going
viral, Brandan launched an early access to
his game PUBG.
• What he made sure was to give the best
platform for E-sports and sold 2 million
copies in 2 months.
39. INFLUENCER MARKETING
Industry influencers with gamer names Shroud and Summit1g are talented e-sport gamers and two of the most
popular streamers on twitch.tv, the gaming community’s platform of choice to view e-sports games. These high-
profile gamers were asked to play PUBG’s early release, which also made them among the first to adopt it as
their new game of choice.
40. RISE OF PUBG MOBILE!
• Tencent the famous Chinese company took the rights
and built the mobile version of the game.
• Under 200 days it surpassed the revenue of $100
millions
• Today average amount user spent on PUBG everyday is
$1.1 millions
Time when PUBG mobile game was launched.
41. CAN’T PEOPLE GET BORED OF PLAYING
SAME GAME AGAIN AND AGAIN?
You won’t win every match. You can talk with your friends.
You have a season and tiers to
see your overall performance.
You can buy royale pass and
change your appearance,
weapons and vehicles.
46. RED OCEAN STRATEGY VS BLUE OCEAN STRATEGY
Compete in existing market space. Create uncontested market space.
Beat the competition. Make the competition irrelevant.
Exploit existing demand. Create and capture new demand.
Make the value-cost trade-off. Break the value-cost trade-off.
Align the whole system of a firm’s activities with
its strategic choice of differentiation or low cost.
Align the whole system of a firm’s activities in pursuit
of differentiation and low cost.
63. TARGET FOCUS
Where Vine/Periscope never
took off in India as they focused
on premium class Not
comfortable recording their own
video
01
Tik Tok focused on Youth in tier
2/3 towns
02
They swam where other were
afraid to
03
66. CHALLENGES
Usage of such apps by underage kids
amount to flouting the law
1
Tik Tok was temporarily banned in
Indonesia and Hong Kong over
inappropriate content on its platform
2
75. WHY PODCASTING?
• Low competition right now with less creators
• Video is saturated and budget intensive
• Data speeds required are not that high and hence
higher penetration is possible
76. HOW PODCAST HELPS DEVELOP DEEPER
CONNECTIONS?
Intimate and personal
conversations
1
Best way to interact with a
business prospect
2
Best way to communicate
about what you do
3
77. WHO LISTENS
TO PODCASTS?
89% of
audience is 18-
34 / Millennials
77% of audience//On-
the-go / /Higher
commute times
Relatively
affluent group
of people
78. • A podcast agency
• Interviews guests who are
either their clients or
prospect in the podcast
space
• Share tips, how to and
experiences about
podcasting
79. • Guest interviews of
Entrepreneurs
• Discusses tactics and growth
hacks which have helped the
entrepreneurs achieve their
results
80. • Share actionable tips and
experiences from their rich
careers
• Short format content and
can be consumed on a daily
baisis
• Building a huge following
with their content and
connecting a challenge of 1
million monthly downloads
to a FREE live conference for
cost effective networking
81. • Guest interviews stalwarts of
media industry
• Topics are unconventional in
nature
• One of the first podcasts in
the advertising industry in
India