1. PSYCHOLOGICAL MOTIVES
Psychological motives is divide by internal and external phychological that can affect our guest
or client in the hospitality industry.It can refer to our actions are motivated automatically to
achieve certain needs.It also involved the scientific study or mental functions and
behavior.Psychologist can be classified as a social,behavior or cognitive scientist.It attempts to
understand the role of mental function in individual and social behavior.Psychological
knowledge is often applied to the assessment and treatment of mental health problems and also
directed towards understanding and solving problem in many different ways of human activity.
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2. CONCLUSION
Physiological,security,social and esteem needs are deficiency needs also known as
(D-needs).Satisfying these lower-level needs is important to avoid unpleasant feelings or
consequence.Self-actualization needs are growth needs also known as being needs or (B-
needs).Fulfillment these highest-level of the hierarchy do not stem from a lack of
something,but rather from a desire to grow as a perfectionist person.
All this kind of Maslow’s hierarchy of needs can be apply in many industry in our
country such as tourism industry,hotelindustry,hospitalityindustry,entertainment and
leisure industry,educational industry and it also can be in corporat industry too because it
is related to ourself achievement and self-potentialities.
I think all of this needs are important point to become a perfect human being besides we
can know about our guest needs that have reacted to economic and our cultural
needs.Besidesthat,all of these needs also have affected the hospitality industry in our
country.From my perspective view,I think it’s a good hierarchy of needs that we have to
follow as our guideline.
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3. 1) Self-actualization Needs
This is the highest level of Maslow’s hierarchy of needs.Its referring to the need people
have to achieve their full potential as human beings.It can be described as the full use and
exploitation of talents,capabilities,morality,creativity and potentialities in our self.It also
known as a process of growing and developing a person in order to achieve individual
potential.
Example:
Usually,student at university or high school always dream to get 4 flat in their final
exam.So,they have to use their talent and capabilities to achieve their
aim.Besidesthat,sailing around the world is some of the example of self-actualization
needs.It is the biggest things that every people always dream to get it such as travel to
Europe which is famous with Eiffel Tower,theColosseum in Rome and visit the Queen's
residence in London,Europe's diverse culture is a magnet to people,Beijing because there
are popular with “Beijing Great Wall” and Singapore that famous with universal studios
and have many kind of enjoyable things to do besides its beautiful scenery and culture.
Industry:
- Corporat Industry
- Educational Industry
- Tourism Industry
- Hotel Industry
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4. 2) Esteem Needs
Referring to the needs of appreciation and respect by people.People needs to sense that
they are valued by others and feel that they are making a contribution to the world.It is to
reflect a person’s overall emotional evaluative dimention of the self that includes feelings
of worthiness,prides and discouragement.It exists as a consequence of the implicit
judgement that every person has their ability to face life challenges,to understand and
solve problems and also their right to achieve happiness,respect of others or
gainrespectiveness.
Example:
I believe I am a good and excellent students in my school and I feel happy about
it.Esteem needs also include ourself-confident to speak and meet with worldwide people
to gain their respectiveness towards ourself.Exotic tour’s is one of the example of esteem
needs.It has provided travelers with expertise and a passion for travel.It is a special and
unique types of travel that everyone always desire.Tourist always travel to some country
such as Sabah and Sarawak because of the exotic food,places,culture and beautiful
natural view and it’shistory.Malacca is the one of the famous places in Malaysia among
tourist because of the location of the former Portuguese fort called "A Famosa" (The
Famous)since British Empire.
Industry:
- Educational Industry
- Corporat Industry
- Aerospace Industry
- Culture Industry
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5. 3) Social Needs
This is the third level in Maslow’s hierarchy of needs.It include needs of
belonging,affection and love.The relationship between friends,romantic or sexual
attachments and families help fulfill this need for companionship and acceptance because
does involve in social,community,politicsor religious groups.
Example:
When we go to concert,festival or other program that have attended by many people,we
have to get involved into it and being socialize with them to fulfill our social
needs.Socialize refer to activity or relation that have been created when we meet with
people and getting close.Visit ancestors also one of the example of these needs because it
will give a good effect to our family relationship and we will becoming close to each
other.
Industry:
- Music Industry
- Entertainment and Leisure Industry
- Film Industry
- Tourism Industry
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6. 4) Safety & Security Needs
It is important for survival including the desire for steady
employment,healthcare,safeneighbourhood,resourses (financial),property and shelter
from the environment.Safety or security needs is the most important things that will give
tourist feel they are protected and secure from any dangerous situation.They also can
travel and go anywhere that they want without hesitation and unsecure environment.
Example:
One day,even homeless people also want to fulfill their safety needs by searching for a
good job to get stability in their financial to buy food,water and house for their shelter
and security needs despite they have waste their time for along period as homeless
person.Panhouse or condominium can be classified as a luxury private home that
provides this both of needs.It also let their guest feel safety with 24 hours security guard
and they just allowed the specific person to enter their buildings with permission or
identification card that they provided just for the owner of that house including their
family.Sothat,guest or our client will always feel protected and can enjoy their holiday
freely.
Industry:
- Security Industry
- Hospitality Industry
- Healthcare Industry
- Banking Industry
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7. 5) Physiological Needs
It is the most basic needs that are vital to survival like the need of
water,food,breathing,excretion and enough sleep.It is also contain such things as shelter
and clothing.
Example:
Every tourists including ourself always consider about physiological needs first before go
to somewhere or while making holiday plan to travel and enjoy the vacations.We usually
will think about our basic needs such as food,water,shelter and so on that are provided by
the recreational places we are planning to go for our daily needs.Safety needs and
physiological needs are very related to each other with the term of rest and
relaxation.Rest and relaxation is one of the example of safety needs and physiological
needs that guest or client must get it when go travel or vacation such as spa,massage and
sauna services to fulfill the rest and relaxation needs.
Industry:
- Food Industry
- Water Industry
- Lodging Industry
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