Growth Hacking

1. © Copyright 2018. UpGrad Education Pvt. Ltd. All rights reserved
Growth Hacking Assignment
Name: Pushpender Singh
Email id: Pushpendersingh93@gmail.com
Question What would be your business goal? (Word limit: 50 words)
Response
To increase mobile recharges conversion on Snapdeal App Platform.
Question List the metrics which would you track? (Word limit: 80 words)
Response
 Traffic for mobile recharge/Total traffic
 Traffic for mobile recharge driven from each channel ((Email, Social, SEO etc)
 Conversion driven from each channel (Email, Social, SEO etc)
 Conversion per day (week, month)
 Average transaction value for mobile recharges
 No. of referrals per week (or month)
 Referral conversions per week (or month)
 Conversions through retargeting (email, pop-up)
 Bounce rate from recharge screen(unsuccessful)
Question Provide potential solutions along with the rationale.
Response
Acquisition
1. Organic channels – Below are the channels required for customer acquisition –
SEO, Social Media, Email marketing and App Store optimization
SEO – It should be done for higher ranking on Google search for mobile Recharge &
Related keywords for driving traffic to snapdeal app and website.
Social media – Snapdeal social media handle should highlight Mobile Recharge
Features on Regular basis to drive quality traffic.

2. © Copyright 2018. UpGrad Education Pvt. Ltd. All rights reserved
Email Marketing – Regular Email Messages to registered users for mobile Recharges
should be done.
ASO – Mobile Recharge & other related keywords should be optimized which will give
snapdeal higher ranking on the app store and drive quality traffic for mobile Recharge.
2. Paid Channels – Social Media ads, Display Ads and SEM can be used to drive
Traffic to website/App for Mobile Recharge.
Retention/Referral (for existing users)
1. Retargeting through Email Communication – Users who have already using
app or website can be retargeted through emails
2. A/B Testing – Different variants with precise CTA to be tried & Tested for
mobile Recharge on app /website. The variant which gives better results to be
integrated as new version.
3. Pop up notifications – Existing App users can be communicated for mobile
Recharge
4. Retargeting – Adobe Target tools can be used to display Recharge options
when users revisit the site based on recent Recharge done.
5. Referral – Discounts, coupon codes can be used to incentivize referrals for
mobile Recharge on app/website.
Question Prioritise the proposed solutions basis these criterion: Reach, Impact & Effort.
Response
No. Solution Reach Impact Effort
1 Email Marketing to Existing users High High Low
2 A/B Testing for mobile Recharges High High Low
3 Discounts/coupon for referrals High Mid Low
4 Pop up Notifications on app High Mid Low
5 Paid Channels-SEM/Display ads High Low High
6 Retargeting through Adobe target Low High High

3. © Copyright 2018. UpGrad Education Pvt. Ltd. All rights reserved
Disclaimer
All content and material on the UpGrad website is copyrighted material, either belonging to UpGrad
or its bonafide contributors and is purely for the dissemination of education. You are permitted to
access print and download extracts from this site purely for your own education only and on the
following basis:-
• You can download this document from the website for self use only.
• Any copies of this document, in part or full, saved to disc or to any other storage medium
may only be used for subsequent, self viewing purposes or to print an individual extract or
copy for non commercial personal use only.
• Any further dissemination, distribution, reproduction, copying of the content of the
document herein or the uploading thereof on other websites or use of content for any other
commercial/unauthorized purposes in any way which could infringe the intellectual property
rights of UpGrad or its contributors, is strictly prohibited.
• No graphics, images or photographs from any accompanying text in this document will be
used separately for unauthorised purposes.
• No material in this document will be modified, adapted or altered in any way.
• No part of this document or UpGrad content may be reproduced or stored in any other web
site or included in any public or private electronic retrieval system or service without
UpGrad’s prior written permission.
• Any rights not expressly granted in these terms are reserved.