Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AppPrizes - Value Proposition Deck for Social Point Inc


Published on

Value Proposition Deck for Social Point Inc

  • Be the first to comment

  • Be the first to like this

AppPrizes - Value Proposition Deck for Social Point Inc

  1. 1. AppPrizes is an S-Corporation registered in the State of Washington<br /><br />
  2. 2. Overview<br />AppPrizes is a Platform for monetizing social web apps through user engagement<br /><ul><li>AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.
  3. 3. AppPrizes focuses on retention which in turn helps you expand monetization rate.
  4. 4. It is the simplest and easiest way a developer can implement to rapidly engage users</li></li></ul><li>Retention Matters: Increasing App lifecycle<br /><ul><li>Cheap viral user growth has become hard to sustain given
  5. 5. Facebook's constantly changing rules- e.g. notifications going away. Higher virtual goods tax.
  6. 6. User Fatigue & tendency to block apps trying to grow virally
  7. 7. Retaining users sustainably after an App is built and deployed is now the challenge and focus
  8. 8. New App competition (duplication, copycat)
  9. 9. Re-tuning App or game mechanics to reward users in-house is costly and might alienate users
  10. 10. Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustainability and longevity</li></li></ul><li>AppPrizes Solution Offering<br /><ul><li>AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.
  11. 11. Provide a real physical reward incentive for users by fostering competition within your apps
  12. 12. Simple iFrame let’s you integrate easily
  13. 13. Metric Reporting dashboard aligned with your app to track impact of prizes
  14. 14. AppPrizes handles all prize fulfillment to a global audience.
  15. 15. Over $2,000 worth of prizes and 100 winners and counting</li></li></ul><li>How it works<br />App Developer:<br /><ul><li> Sets Prize rules
  16. 16. Sets winner selection requirements
  17. 17. Sets prize Timeframe </li></ul>Users:<br /><ul><li>Select Prizes categories
  18. 18. Play to be the best player with highest score </li></ul>AppPrizes:<br />Targets users with higher monetization revenue & splits with developer<br />Handles all winner prize fulfillment <br />
  19. 19. The Sudoku Solver App Case<br />Sudoku solver is the most popular sudoku game in facebook with color coding, timer graph, pencil mode, hints , daily and random sudokus …<br />Sudoku’s Engagement was dropping<br /><ul><li>60% of users lost in 5 weeks period</li></ul>AppPrizes integrated to provide real prizes in a tournament every week to top players<br /><ul><li>43% Increase in user engagement in 6 weeks
  20. 20. Lifted Overall Page views by 18%*</li></ul>AppPrize Started<br />*based on statistical regression analysis over 3 month period<br />
  21. 21. The Restaurant City Market App Case<br />RCM will let you find trading partners for Restaurant City quickly and easily. Just specify which ingredients you want and which you are willing to give away<br />Competitive pressure from similar restaurant trading based apps. <br />AppPrizes lifted number of Page Views generated by 89% halting decline of app engagement*<br />*based on statistical regression analysis over 3 month period<br />
  22. 22. Few of the winners- over $2,100 in prize value<br />
  23. 23. Overall Results<br />By incentivizing the user’s experience we are able to increase user’s engagement <br />In the process<br />Doubled Page impression per user<br />Increased Minutes spent on the applications<br />& <br />75% increase in Revenue for Publishers <br />
  24. 24. What it means for Social Point<br />
  25. 25. Increase in DAU, Page Impressions = Additional $490 per day<br />
  26. 26. Summary<br />AppPrizes is an easy way to extend the life and hence revenue of your App by<br />Building long term retention of users through incentives<br />Generating additional value from engaged users thus lift your apps’ monetization rate<br />3 - 5 minutes for integrating and getting AppPrizes live in your App<br /><br />