7. Tools and Tactics
Facebook/Twitter
Start with many paid/sponsored ads
Promote new app
Posts will include
Info about sales, links to new blog, etc
Instagram
Show photos of our target audience using our products
8. Tools and Tactics
Mobile App
Compares our product with competitors
Able to purchase through app
Blog
Featured posts:
New products
“Sponsored by” pieces
9. Tools and Tactics
Google Adwords (SEM)
Extensive
Lots of categories
Higher than competitors
Including other companies that sell our products
10. Budget
Paid social media ads: = ~$250,000
PPC: = ~$400,000
Creating mobile app: = ~$150,000
Billing hours: 500-600hrs @ $250/hr : = ~$137,500
TOTAL = ~ $937,000
Editor's Notes
Since Whirlpool products aren’t something that people buy on a regular basis, our goal is to be the first company that consumers think of when the need for our product arises.
By using all social media outlets, creating our new app, and having an extensive SEM campaign, we hope that we will be at the forefront of our customers mind when they are thinking about buying new appliances. Being present in the lives of our target will help with this.