2. Type Private
Industry Mass media
Founded Mumbai (1838)
Headquarters New Delhi, India
Current Products Broadcasting, publishing,
radio, Internet, films and
cable TV,event management,
entertainment
Revenue
US$ 1.5 billion (2011)
Employees
11,000 (2011)
Introduction
5. To overcome
crisis
For Adapting
New technology
To overcome
performance gap.
In reaction to internal
or external pressure.
Why Change?
Identification of
opportunities
Change for the sake
of change
7. 1838: The Bombay Times and Journal of Commerce starts as a bi-
weekly newspaper
1940: For the first time, TOI publishes news items on its
front page
2004:Enters TV business with lifestyle and
entertainment channel
2006: Launches TV news channel Times
NOW; follows with business channel ET
NOW in 2009
2010: Launches ET Wealth;
Movies NOW, India's first
HD-only premium movie
channel;
Evaluation
8. Process Adopted for Change
Periodical internal expansion1
Product reengineering2
Timely Mergers & Acquisitions3
By Leveraging employee empowerment4
9. Periodical internal expansion
9
✓ Periodical Internal expansion of
products ranging from its
flagship product of newspaper
to media and many others
sectors. With this policy of not
sticking to one sector helps the
BCCL to sustain its position in
market.
10. Product Reengineering
10
✓ Adopting the process of
continuous reengineering of
existing products according to
market demand helps BCCL for
last for decade with same
brand, like in media industry,
introduction of First full time
HD channel.
11. Mergers and Acquisitions
11
✓ Adopting the process of
continuous reengineering of
existing products according to
market demand helped BCCL
for the last decade with same
brand, like acquisition of many
local newspapers to strengthen
its presence all over India.
12. Employee Empowerment
12
Adopting the Employee
empowerment policies and by
distributing intelligence
through knowledge
management BCCL have
gained success to implement
all the changing process over
the decade.
