How to prepare a short report.

1. REPORT
WRITING
PRESENTATION ON:

2. Specimen of Feasibility
Report on Launching of
New Product

3. To: The General Manager
From: The Manager Production
Subject: Report on Launching a New TV Model
Date: September 7, 2009
I was assigned the duty to prepare a report on
launching of a new TV model and my effort are as
under.

4. Overview
LG Company was established 40 years back.
The company manufactures electronic products.
Now the company wants to launch its new
product, a color TV model under the brand
name of “Classic”. The company has been
observing marvelous sales during the past five
years.

5. 2004, 35
2005, 50
2006, 70
2007, 86
2008, 98
0
20
40
60
80
100
120
2004 2005 2006 2007 2008
Sales(inmillion)
Years

6. How to Launch the Product
1. Design
At present the markets of the world are full of
cassette recorders with hundreds of beautiful
and attractive models and designs. The
company will have to make such designs that
are currently popular and it will have to change it
every year.

7. How to Launch the Product
2. Number of Recorders to be Produced
It is necessary that the product should not be
short of demand. So, the number of TV sets to
be produced should be safely 4,000 a month.

8. How to Launch the Product
3. Models
There should be at least models to be put into
the market every year.
Model No. 1 Classic(with remote)
Model No. 2 Classic(connected with net)
Model No. 3 Classic(with multi channel)

9. How to Launch the Product
4. Warranty
The product will have one year warranty plus
after sales service and easy availability of spare
parts.

10. How to Launch the Product
5. Packaging
The packaging of Lyrics should get proper
attention because it attracts the customers and
makes the product safe and facilitates
transportation.

11. How to Launch the Product
6. The Promotion
The company will have to maintain promotional
techniques such as advertising, publicity,
personal selling, calendars, diaries, prize
competitions, lucky draws etc.
The advertising media must include
newspapers, television and billboards.

12. How to Launch the Product
6. The Promotion
Advertisement should be printed or telecast
daily.

13. How to Launch the Product
7. Channels of Distribution
It would be better for the company to adopt the
same channels of distribution for “Classic” as
are employed for other products of the company.

14. How to Launch the Product
8. The Price
The company should try to control its
manufacturing and distribution costs so that out
rate should be around the same average level.

15. How to Launch the Product
9. Discount Policy
The company should follow various kinds of
discounts at the rates shown below:
Cash Discount
Two Percent

16. How to Launch the Product
9. Discount Policy
Quantity Discount
10 units to 20 units 5 Percent
21 units to 30 units 7 Percent
31 units to 50 units 10 Percent
51 units to and above 15 Percent

17. How to Launch the Product
10. Credit Facility
Since the product is new the company should
extend credit facilities to dealers.
Credit period should not be more than 1 Month.

18. Specimen of Feasibility
Report for Opening of a
New Unit/Branch

19. To: The General Manager
From: The Manager Production
Subject: Report on Setting up a New Unit
Date: September 7, 2009
I was assigned the duty to prepare a report on setting
up a new unit and my efforts are as under.

20. Introduction
Hero Automobiles was established 20 years
back. It has been producing and marketing wide
range of automobiles like rickshaw, van and
motorcycle successfully. Now the company
wants to expand its operations to go deep down
into its market because of bullish trends in its
profit.
The five-year record of company is as follows:

21. 2004, 35
2005, 50
2006, 70
2007, 86
2008, 98
0
20
40
60
80
100
120
2004 2005 2006 2007 2008
Profit(inmillion)
Years

22. Factors favoring the Project
After conducting a detailed research, the
following factors have been determined
favorable for the project.

23. Factors favoring the Project
1. Availability of Suitable Site
Suitable location calls for heat, light, power,
water, transportation, nearness to the market,
affordable cost of land, and parking lot.
Fortunately, location with these characteristics is
available.

24. Factors favoring the Project
2. Availability of Capital
It has been worked out that the total requirement
of the fund is three to five million rupees. The
funds are available from the reserves.

25. Factors favoring the Project
3. Availability of Labor Force
The project calls for all the three kinds of labor,
skilled, semi-skilled, and unskilled. In the city all
these three classes are easily available at
suitable remunerations.

26. Factors favoring the Project
4. Encouraging Government Policies
The Government of Pakistan provides many
incentives for the proposed business. Some of
them include rebate, exemption from income
tax, duty-free import of necessary materials, and
one-window sanction of the project.

27. Factors favoring the Project
5. Existing Company Facilities
The existing company facilities of various types
of fixed and current assets may be beneficially
utilized without adversely affecting or hitting the
present business operations. Rather, the project
will facilitate the present business operations.

28. Factors not favoring
the Project for Opening
of a New Unit/Branch

29. Factors not favoring the Project
There is nothing in the world which is all good
and free from defects or disadvantages.
Following abuses and weakness of the project
will enable the reader to make a sound decision.

30. Factors not favoring the Project
1. Severe Competition
Due to government’s liberal incentives for the
industry, there are a great number of companies
in the market causing unbeatable and extreme
competition.

31. Factors not favoring the Project
2. Smuggling
Smuggling of the goods has spoiled the market.
Scrawny profits are the result of smuggling.

32. Factors not favoring the Project
3. Non-availability of Experienced Staff
The experienced managerial staff fit for the
peculiar requirements and job descriptions of
the company is scarce and not easily available.

33. Factors not favoring the Project
4. Low Profit at Initial Stage
The company will have to face the profits at still
lower level at its initial stages. But the author
opines that it is not a serious problem since
most of the projects do not generate lucrative
profits at the initial stages.

34. The Final Word
On the basis of analytical study of the project it
may be deduced that the project is encouraging.
I am strongly convinced that the company
should immediately start making the blue prints
of the projects. The delay will make the project
costlier.

35. Market Reports

36. Market Reports
A market report is a written document that
provides a detailed account of the business
transactions that have taken place in a particular
market during a given period of time. It is a type
of business report.

37. Market Reports
There are various kind of markets, such as, oil,
shares, rubber, gold, silver, tin, copper, tea,
coffee and every market issues its report on
daily basis.

38. Market Reports
The report covers the following information:
1. Tone of the market
2. Opening rate
3. Closing rate
4. Volume of business

39. Market Reports
The report covers the following information:
5. Index points
6. Fluctuation in prices
7. Forecast