These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.

1. How has Marketing
Management
changed in recent years?
These slides are based on Chapter 1 of
‘Marketing Management’ by Kotler Keller

2. Marketplace isn’t same
what it used to be 10 years
ago………..
Let’s Explore
These………………

3. Network Information Technology

4. Globalization
Easier for Companies to Market in
Easier for Consumers to Buy from
International Travel has continued Grown

5. Deregulation
Reducing
Power

6. Privatization
Private Ownership
Increased Efficiency

7. Heightened Competition

8. Industry Convergence

9. Retail Transformation
Home Shopping
e-commerce
Entertainment into Stores with Coffee Bars

10. Consumer Information

11. Consumer Buying Power

12. Consumer Participation
participate in designing
Participate in Designing

13. R E F E R E N C E S
http://www.higheredlive.com/wp-content/uploads/2014/09/digital-tunnel-wallpaper1.jpg
http://www.intelligent-aerospace.com/content/dam/avi/online-articles/2012/11/shutterstock_globalization.jpg
http://www.networksasia.net/files/nwa/080513.jpg
http://www.publicpolicy.telefonica.com/blogs/wp-content/uploads/2012/01/iStock_000018168079Large.jpg
http://www.fieldassignment.com/wp-content/uploads/2012/09/fresh-produce-farmers-market.jpg
http://image.slidesharecdn.com/privatization-121208100603-phpapp01/95/privatization-1-638.jpg?cb=1354961244
http://tweakyourbiz.com/marketing/files/shutterstock_128579003.jpg
http://dev.kitrx.com/wp-content/uploads/2011/10/crowdsource.jpg