This presentation gives an overview of the full 4 weeks internship under IIM Lucknow professor

1. -Nikunj G Katkoria
-NIT Surat

3. Topic

4. Presentation Secrets
Marketing Insight
Harvard Case Reviews
Harvard Article

5. Module-1
The
Presentation
Secrets

6. Most of presentation sucks

7. What we get:
1.Confusion
2. Boredom
3.Wasted Time

11. Data overload……

12. Not enough visuals…….

13. Poor quality…..

14. Looking back to screen while
presenting…..

16. Plan analog....

17. Storytelling......

19. Rehearse
Rehearse
and
Rehearse

20. But why to
Present???

21. If used perfectly…….
Killer skill

22. You need to convince your clients

24. 1. Understanding
Marketing
Management
Defining
Marketing for 21st
century
Developing
Marketing
Strategies and
Plans

25. Scanning the Marketing Environment, Forecasting
Demand and Conducting Marketing Research
Creating Customer value and customer
Relationships
Analyzing Consumer Markets
Analyzing Business Markets
2. Assessing Markets
Opportunities and Customer
Value

26. Identifying Market Segments and
Targets
Competitive Dynamics
Crafting the Brand Positioning
Creating Brand Equity
3. Choosing Value

27. 4.
Designing
Value
Setting
Product
Strategy
Developing
Pricing
Strategies
and
Programs
Designing and
Managing
Services

28. 5. Delivering Value
Designing and
Managing Integrated
Marketing Channels
Managing Retailing,
Wholesaling, and
Logistics

29. Designing and Managing
Integrated Marketing
Communications
Managing Mass
Communications
Managing Personal
Communications
6. Communicating Value

30. 7. Sustaining growth and value

33. 3 Case
Studies
Branding
Yoga
The
Springfield
Nor’easters
Mountain
Man
Brewing
Company

58. Ability to find unusual and unobvious solutions to the
problem

59. 5 Dimensions
of
Advertising
Creativity
Originality
Flexibility
ElaborationSynthesis
Artistic
Value

66. The conservative
approaches adopted
in many product
categories are leaving
money on the table