10. Sales Promotion offer 3 distinctiv
Ability to be attention-getting-
Incentive-
Invitation-
They draw attention and
may lead the consumer to
the product.
They incorporate some concession, inducement, or
contribution that gives value to the consumer
They include a distinct invitation to engage in
the transaction now
11. 3. Public relations & Publicity
A variety of programs directed internally to
employees or externally to consumers, other firms,
the government, and media to promote or protect
company’s image or its individual product
communications.
14. Ability to reach hard-to-find buyers
Public relations
can reach
prospects who
prefer to avoid
mass media and
targeted
promotions
15.
16. 4. Events & Experiences
Includes
Entrainment
Cause
events
Less formal
activities
Sports
Arts
17. Relevant
Engaging
Implicit
A well chosen event can be
seen s highly relevant
because the consumer is
often personally invested
in the outcome
Given their live, real-time
quality, events and
experiences are more
actively engaging for
consumers
Events are typically an
indirect “soft sell”
18. 5. Direct and Interactive M
Direct
Marketing
Interactive
Marketing
Mail, telephone, fax, etc
are used to directly
communicate with
customers
Online activities and
programs designed to
engage customers, and
raise awareness,
improve image, etc.
19. Customized
• The message can be prepared to appeal to
the addressed individual.
Up-to-date
• A message can be prepared very quickly
Interactive
• The message can be changed depending on
the person's response
22. 7. Personal Selling
Face-to-face interaction with one or more prospective
purchases for the purpose of:
1. Making Presentations
2. Answering Questions
3. Procuring Orders
23. Personal
Interaction
Cultivation
Response
• It creates immediate and
interactive episode between
2 or more persons.
• Each one is able to observe
the other’s reactions
• It also allows all kinds of
relationships to spring up.
• The buyer is often given
personal choices and
encouraged to directly
respond
3 Notable Qualities
24.
25. Types of
Product
Market
Advertising
Personal
Selling
•Can provide an introduction to the
company and its products
• Easy to explain product’s new features
•More commercial
•Remind customers
•Increase stock position
•Build enthusiasm
•Conduct missionary selling
•Manage key accounts