Media Relations

1. Media
Relations

2. What are Media Relations?
The mutually beneficial relationship between journalists and public relations
professionals. (Public relations extends that relationship beyond media
professionals to the general public.)
Benefits journalists because working with public relations professionals cuts down
on the time needed to look for sources and other information to validate an article’s
content.
Benefits public relations practitioners because it secures free publicity and
promotion for a client. By using media as a promotional tool, they are able to reach a
large audience without high costs.
Writing for Strategic Communication Industries by Jasmine Roberts

3. The Pitch
A brief email or tweet to a journalist or influencer that proposes a story idea or
informs them of an event or product.

4. Before Pitching to the Media
Develop a rapport with journalists who work with your target audience.
Have a solid understanding of your key audience so you can more accurately select
which media outlet will help reach the target audience.
Be sure to research which specific writer within the organization can help you target
your audience.
Writing for Strategic Communication Industries by Jasmine Roberts

5. Elements of a Pitch
The subject line of your email must contain your news hook – the one thing that
makes your story stand out and demands attention. (Fewer than eight words.)
The first sentence of your email pitch, simply say, “Please find attached and below a
story about MY NEWS ANGLE.”
Show you care about the journalist’s previous work by mentioning a related article
they wrote.
End by inviting the journalist to contact you if they need any more information.
Always make sure that you copy and paste your press release into the body of the
email immediately after the text of your pitch.
https://class-pr.com/blog/write-media-pitch/