Main Takeaways: - High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork. - Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences. - Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.

1. Unlocking High-Performance Product
Teams
by former Meta Global PMM
productschool.com

2. Level Up Your Team’s
Product Management Skills
Product Manager
Certification™
Product Leader
Certification™
Companies We Train
Product Marketing Manager
Certification™

3. Team Training
Level Up Your Team’s
Product Management Skills
productschool.com

4. Resources
Free Product Management Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports
productschool.com/resources

5. Unlocking
high-performance
product teams
Irina Vasilkova

6. Irina Vasilkova
Webinar > About Me
• Former Meta, L'Oréal, Avon
• Product, marketing, commerce and team leadership
• Psychological Diagnostics of Personality
Welcome!
LinkedIn: irina-vasilkova

7. Start with people and people problems
Unlocking high-performance product teams > Solve people problems
Being a good listener, finding empathy, understanding
emotions, communicating effectively, treating people
well, and bringing out the best is critical to success.
It will also help you build a business that really
understands people and solve their problems..
“
Sir Richard Branson
Founder of Virgin Group (>400 companies in
various fields), Net worth: 2.9 billion USD

8. What you will get?
● High-Performing Team Dynamics
○ You’ll gain insights into fostering high-performance teamwork
● Unveiling Team Personas
○ You’ll learn about different personas in the team and how to foster
these differences.
● Decoding the Team Needs x Productivity Equation
○ You’ll learn about different team needs and how they correlate with
engagement and productivity.
Unlocking high-performance product teams > Agenda

9. High-Performing Team Dynamics
High-Performing Team mindset building blocks
Unlocking high-performance product teams > High-Performing Team Dynamics
Aligned to Product Strategy Customer and Data-Centric Empowered and Result-Driven
1 for all. And all for 1. Curious and Creative

10. High-Performing Team Dynamics
High-Performing Team Leadership Mindset
Unlocking high-performance product teams > High-Performing Team Dynamics
Clear Strategy and Objectives High Emotional Intelligence (EI) Team Empowerment
Always On Support
Team Professional
Growth Mindset
relevant for XFN teams
Safe Space

11. Unveiling Team Personas
Personality identifier tests* help with:
● Understand the personas of your team
members/teammates
● Understand their strengths and
differences
● Learn how to build a collaboration
strategy
Unlocking high-performance product teams > Unveiling Team Personas
*Variations of tests: color/ animal personality test, Myers-Briggs Type Indicator
extrovert
introvert
feeling
thinking

12. Team Personas Key Traits
● Owl/Blue: diplomatic, fact finder, conventional,
precise, cautious, deliberate, logical
● Panther/Red: action-oriented, decisive, problem
solver, assertive, aggressive, adventuresome,
independent
● Dolphin/Green: patient, loyal, team player, mature,
gentle, emphatic, questioning
● Peacock/Yellow: verbal, enthusiastic, convincing,
emotional, optimistic, animated, generous
Unlocking high-performance product teams > Unveiling Team Personas
extrovert
introvert
feeling
thinking

13. High standards
Details
Perfection
Tradition
Challenges
Power
Options
Authority
Social Recognition
Provide service
To be with people
Group Activities
Guarantees
Security
Quality Control
Appreciation
Unlocking high-performance product teams > Unveiling Team Personas
Core value
Being Right Result Relationship Recognition
Needs to do more
Making Decisions Listening Initiating Checking for
appropriate
behaviour
Team Personas Motivations

14. Unlocking high-performance product teams > Unveiling Team Personas
Team Personas Collaboration Strategies
Work
Pattern
System-oriented, great at
analysing complex data,
research, and risk
assessment. Introverts,
like to work alone, deliver
at a high standard and
plan.
Collaboration
strategy
Talk from the data point of
view, respect their WOW,
and appreciate thorough
insights.
System-oriented, great at
dealing with challenges,
problem-solving, driving
and actioning. Extroverts,
natural leaders, taking
control.
Be straightforward about
what you want and
rationalize why. Create space
for them to run with things.
Show appreciation for the
successful results.
People-centric, have great
work ethic, EI, being a
team’s ‘soul’. Introverts,
natural team players, like
to have routines and stay
away from the spotlight.
Create a secure predictable
environment, filled with
appreciation and empathy. Do
not put them in the spotlight.
People-centric, great at
communication,
negotiation, selling, and
creative problem-solving.
Extroverts, good team
leads and teammates, like
to be with people.
Give them recognition.
Create opportunities to
provide service and
showcase their talents to the
people.

15. Building Team: What Else To Consider
Hire/bring people with complementary
skills, personas, different backgrounds
and mindsets
Unlocking high-performance product teams > Unveiling Team Personas
Do not hire/bring a ‘mini-me’ profile only
Hire people you would like to be your
future manager
Do not hire overqualified people, or people you
do not see growing 2-3 steps ahead
Know your teams’ fit Do not hire/bring people who may be a poor fit
for your team

16. Decoding the Team Needs x
Productivity Equation
The team’s needs fulfilment is
fundamental to engagement,
motivation, productivity and growth.
As you progress in covering team needs
from basic to personal success needs,
you will observe the growth of
engagement, productivity and impact.
Unlocking high-performance product teams > Decoding the Team Needs x Productivity Equation
Tracked
to
Success
Integrated in Business
Onboarded to Work Process
Basics are Secured
Motivation,
Productivity,
Impact
Integrated with the team and process,
supported in setting personal KPIs and goals
salary, vacations, business tools & setup
aware of the strategy & big picture,
empowered to make decisions
progression path
defined & supported

17. Inspirational Books Recommendation
Unlocking high-performance product teams > Books Recommendation

18. Take Aways
Unlocking high-performance product teams > Take Aways
● A high-performing Team should be: aligned to Strategy, think about the
customer first, make data-driven decisions, be empowered to make
decisions and be result-driven, curious about new things and creative in
problem-solving.
● High-Performing Team Leadership Mindset: be clear on strategy and
objectives, have high EI, be available to cover backs and create a safe
workspace. Empower and grow the team professionally.
● Acknowledge people’s different personas and create collaboration
strategies accordingly. Hire/bring people with complementary skills,
personas, different backgrounds and mindsets.
● The team’s needs fulfilment is fundamental to engagement,
motivation, productivity and growth. Know your team
members’/mates’ needs!

19. Thank you!
productschool.com

20. Part-time Product Management
Training Courses
and Team Training
productschool.com