Main takeaways: - Aim to be a zero: How to earn trust and lead an existing product team to greatness. **Aim to be a zero is a chapter of Chris Hadfield's book An Astronaut's Guide to Life on Earth. - Before trying to lead, understand the team’s dynamic and the company’s culture - Listen to your customers… and your team! - See your onboarding and role as a product: experiment, measure, improve.

1. www.productschool.com
Earn Trust & Lead to Greatness
by Deezer Head of Product

2. CERTIFICATES
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Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
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3. Corporate
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Level up your team’s Product
Management skills

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How to join &
successfully lead an
existing product team
to greatness

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My journey so far...
2010
Celsa
Master
Communication,
Marketing &
Media
Management
2010 2012 2013 2020
Visuamobile
Mobile Product
Manager
Telegraph
Media Group
Project Manager
Deezer
Mobile Project
Manager
Deezer
Head of
Product

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Music & audio streaming
16+M Monthly Active Users
Founded in 2007
Headquartered in Paris with
offices in São Paulo, Berlin,
London, Miami, Dubai and
around the world.

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Goal for today:
● Joining an existing
team
● Earning trust
● Leading for impact

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How we usually
see the PM role

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Communicate the vision
Articulate a strategy
Drive execution

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The risks

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1
0
-1
Aim to be a !

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Aim to be a zero?

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-1 0 +1

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- 1

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How to become a zero in
Product Management?

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Prerequisites:
● Humility
● Self-awareness
● Empathy

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Understand the
company’s culture:
● unspoken rules
● what is praised /
neutral / rejected
● company’s
self-reflection

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Understand the team’s
dynamic

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Teams live in a network
not in an org chart

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Aim to be a team coach,
not (yet) a captain

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A team coach can only
be good when she
knows her players!

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Don’t code. Don’t design.
Challenge through questioning.
Respect everyone’s craft.

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Listen to your customers,
listen to your team.

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See your onboarding and
role like a product:
● experiment
● measure
● improve

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The fate of the -1

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Key takeaways:
1. Aim to be a zero
2. Listen to your team
3. See your onboarding like a product

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@k_7

31. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training