The document is a presentation by a Verizon Product Manager about succeeding in product innovation roles. It discusses what product management is, the product life cycle, and the speaker's own journey into product management including experiences at a solar car startup, Research In Motion, consulting firms, and Verizon. The speaker emphasizes the importance of hands-on learning, experimentation, relationship building, and leveraging past experiences to succeed in product innovation.

1. www.productschool.com
How to Succeed in a Product Innovation
Role by Verizon PM

2. FREE INVITE
Join 35,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
UX Design for Managers
Gain a deeper understanding of your users and deliver an exceptional end-to-end
experience

8. COURSES
Product Leadership for Managers
For experienced Product Managers looking to gain strategic skills needed for top leadership
roles

9. COURSES
Corporate Training
Level up your team’s product management skills

10. Spondon Kath
Hazarika
TONIGHT’S SPEAKER

11. A little about me…
● Product Manager, Verizon Innovation Labs,
Waltham, MA since 2016
● Nine products in B2B, B2C, B2B2C offerings
● Key Responsibilities:
11
● Business cases,
● Demos & Prototypes,
● Competitive strategy,
● B2B sales,
● Marketing communications,
● User research,
● Product operations,
● Feature & roadmap planning,
● Trial management,
● Reporting & analytics,

12. And a little about you…?
12

13. What we’ll talk about
● What is a Product Management?
● My journey into Product Management
● Lessons you learned… hopefully
13

14. What is Product Management?
14

15. This?
https://medium.com/@kit_ulrich/the-6-types-of-product-managers-which-one-do-you-need-75c2e66dd592
15

16. “The job of the product
manager is to discover a
product that is valuable,
usable, and feasible.”
- Marty Cagan, Author of “Inspired: How to
Create Products that Customers Love”
16

17. The product life cycle is more helpful
17
Profit
Time
Develop Intro Grow
Decline
Expand
Mature

18. Inbound vs. Outbound Product Management
18
Profit
Time
Develop Intro Grow
Decline
Expand
Mature
Inbound Product Management /
Product Development
Outbound Product Management
/ Product Marketing

19. Many PM roles are focused on the middle stages
19
Profit
Time
Develop Intro Grow
Decline
Expand
Mature
Sr. PM, Search: “...you will define and
revolutionize how we generate and display
search results from our catalog of over 40
million items to millions of customers each
day…”
PM, Payments: “Work closely with the
Payments cross functional teams to support
ideation, design, development, launch and
support of new and existing payment
products…”

20. My team’s focus...
20
Profit
Time
Develop Intro Grow
Decline
Expand
Mature

21. 95%
Of new consumer products fail
21
https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

22. How I got into Product Management &
Innovation
22

23. A little (more) about me…
23

24. Blue Sky Solar Racing Cerulean
24

25. Building a $100K solar array… with no experience
25

26. Innovating ... with paper
26

27. Throw the kitchen sink at it
27

28. What I learned
1. Roll up your sleeves
2. Get creative / Think outside the box
3. Get validation… and do it cheap
4. Perseverance
28

29. Research in Motion
29

30. What goes up...
30

31. … must come down
31

32. So what happened?
32

33. What I learned
1. Testing roles are amazing
2. Don’t rest on your laurels
3. Dream bigger
33

34. Deloitte Consulting
34

35. Leading by example...
35

36. What I learned
1. Lead by concrete examples
2. Data is your friend
36

37. IBB Consulting Group - My initial focus
37

38. Evolving into a Product Owner
38

39. What I learned
1. Every experience has a silver lining
2. Build relationships
3. Executive presentation skills
4. Agile product development is trial by fire
39

40. Verizon
40

41. Cheap Validation at Verizon Stores
41

42. What I learned
1. Research, research, research
2. Learn to say no
3. Learn to hear no
4. Be structured
5. Be flexible
6. Prioritize
42

43. How YOU can Succeed in a Product
Innovation Role
43

44. Key Takeaways
1. Deliver
2. Roll up your sleeves
3. Learn and apply
4. Experiment & create
5. Leverage your experience
44

45. Useful Resources
Books:
1. So Good they Can’t Ignore You - Cal
Newport
2. Hooked - Nir Eyal
3. The Power of Habit - Charles Duhigg
4. Actionable Gamification - Yu-Kai Chow
5. Science of Persuasion - Robert Cialdini
6. Design of Everyday Things - Donald A.
Norman
7. Lean Startup - Eric Ries
8. Getting Things Done - David Allen 45
Other:
1. Audible Premium
Subscription
2. The Pyramid Principle - by
Barbara Minto
3. Stratechery Blog - Ben
Thompson
4. Quora App
5. Product / Startup Meetups

46. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online