Internet marketing plan


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Internet marketing plan

  1. 1. !nternet Marketing Plan By: Ali Hadi Jan. 2008
  2. 2. Web Portal Commonly referred to as simply a portal, a Web site or service that offers a broad array of resources and services, such as e-mail, forums, search engines , and on-line shopping malls. Healthy Food & Fun Portal Wiki: Definition vs Kolson: Definition <ul><li>Our fun portal referred to as healthy salad bowl for all ages. </li></ul><ul><li>Kids: Fun, information, games, riddle, drawing, quiz and jokes </li></ul><ul><li>Women: cooking tips, recipes, astrology, home décor tips, interactive discussion board and child care tips </li></ul><ul><li>Clubs: online registration, online suggestion/complain handling, live chat with Co.Rep, update events news </li></ul><ul><li>Get to gathers, contest, greeting cards, talent hunting, scholarships and offer/lucky draws. </li></ul>
  3. 3. Kids Club Online Registration Online activity participation Online Discussion board Online friendship zone Online hobbies sharing Writing story contest Solve puzzle & win instant prizes Women Club Internal Employees Forum Upcoming events Employees birth day alert Meeting & greeting Promotion & announcement Interactive/games, carton clips, branded screen saver, Greeting cards, jingles ring tones, Slanty Messenger and Animated product clips/jigsaw puzzles play online and win instant prizes News & Views Interactive kitchen Live interview of cooking experts Down load pdf recipes & Health Tips
  4. 4. Baseline Definition of Kolson e-Marketing “… identifying, understanding , collaboratively creating , and meeting a segment of human and social needs, wants, desires, wishes digitally .”
  5. 5. WEB PORTAL More Than Just Your Website Info Power House Branded site Site linking Consumers Parents/children Kids Club Women club various resource Promotional Hubs School Activity Road show Mela/Exhibition Linkup Dream works Brand Partner Kolson Factory Regional offices Admin portal First time visitors from on ground activity promotion. Partners Other Blogs Other Blogs Forum A B C A B C PORTAL Schools colleges Institutions
  6. 6. Customer Integrated Into Process Monologue One way Mass communication Static No interaction among customers Shotgun approach Hard to identify customers Hard to manage customers BEFORE AFTER Dialogue One-to-one marketing Real-time Dynamic Collaborative Segmented Rich customer interaction Rich customer data Customer Customers Marketing Marketing Internet
  7. 7. Advantages <ul><li>Democratization of advertising </li></ul><ul><li>Reach: Collapsing barriers of time & space </li></ul><ul><li>Lower risk of product / services innovation </li></ul><ul><li>Lower cost / higher ROI </li></ul><ul><ul><li>Digitization of all information </li></ul></ul><ul><ul><li>Virtual supply chains </li></ul></ul><ul><ul><li>Virtual markets </li></ul></ul><ul><ul><li>Virtual real-time interaction with customers & suppliers </li></ul></ul><ul><li>Scalability </li></ul><ul><li>Ability to coalesce and reach increasingly fragmented markets </li></ul><ul><li>Streamline business process </li></ul>
  8. 8. Benefit of Creating A “Virtuous Cycle” <ul><li>Reduce the risk of guessing by letting the community define the need, want, problem, and value proposition </li></ul><ul><li>Speed development cycles </li></ul><ul><li>Create precise features / value </li></ul><ul><li>Create brand advocates </li></ul><ul><li>Community endorsement </li></ul>
  9. 9. Baseline Guidelines <ul><li>Create an E-marketing plan </li></ul><ul><li>Choose top level domain name early </li></ul><ul><li>Choose & trademark branded domains </li></ul><ul><li>Design & linkage </li></ul><ul><ul><li>Relationship of all internal websites to target customers, industry sites, suppliers, business sites, portals, blogs </li></ul></ul><ul><li>Infrastructure: Who will host sites, applications, and associated servers </li></ul><ul><li>plan and strategy for your websites </li></ul><ul><li>Indexing </li></ul><ul><li>Real-time analytics </li></ul><ul><li>Communication utilities </li></ul><ul><ul><li>E-mail, IM, real-time voice, weblogs </li></ul></ul><ul><li>E-mail list management and opt in / out best practice. </li></ul><ul><li>Online advertising or “soft branding” </li></ul><ul><li>E-commerce site </li></ul><ul><li>Drive traffic </li></ul>
  10. 10. Old 4Ps Paradigm 4Ps Value Creator Customer Product Place Pricing Promotion Almost no feedback loop. Higher risk of innovation and guessing market.
  11. 11. New Paradigm: Collaborative Open Innovation 4Ps Value Innovator Customer Product Brand Capturing customer interaction creates tremendous value and reduces risk. Promotion
  12. 12. Budget Required
  13. 13. Thank you