3. Kids Club Online Registration Online activity participation Online Discussion board Online friendship zone Online hobbies sharing Writing story contest Solve puzzle & win instant prizes Women Club Internal Employees Forum Upcoming events Employees birth day alert Meeting & greeting Promotion & announcement Interactive/games, carton clips, branded screen saver, Greeting cards, jingles ring tones, Slanty Messenger and Animated product clips/jigsaw puzzles play online and win instant prizes News & Views Interactive kitchen Live interview of cooking experts Down load pdf recipes & Health Tips www.foodnfun.com
4. Baseline Definition of Kolson e-Marketing “… identifying, understanding , collaboratively creating , and meeting a segment of human and social needs, wants, desires, wishes digitally .”
5. WEB PORTAL More Than Just Your Website Info Power House Branded site Site linking Consumers Parents/children Kids Club Women club various resource Promotional Hubs School Activity Road show Mela/Exhibition Linkup Dream works Brand Partner Kolson Factory Regional offices Admin portal First time visitors from on ground activity promotion. Partners Other Blogs Other Blogs Forum A B C A B C PORTAL Schools colleges Institutions
6. Customer Integrated Into Process Monologue One way Mass communication Static No interaction among customers Shotgun approach Hard to identify customers Hard to manage customers BEFORE AFTER Dialogue One-to-one marketing Real-time Dynamic Collaborative Segmented Rich customer interaction Rich customer data Customer Customers Marketing Marketing Internet
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10. Old 4Ps Paradigm 4Ps Value Creator Customer Product Place Pricing Promotion Almost no feedback loop. Higher risk of innovation and guessing market.
11. New Paradigm: Collaborative Open Innovation 4Ps Value Innovator Customer Product Brand Capturing customer interaction creates tremendous value and reduces risk. Promotion
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