1. RADIO FREQUENCY
IDENTIFICATION &
DETECTION (RFID)
(TECHNOLOGY IN
MARKETING)
Phaneendra kumar
Haritha VSG
Greeshma gopal

2.  Radio frequency identification (RFID) is
an automatic identification method based
on radio waves
 RFID relies on storing and retrieving data
using devices called RFID tags
 An RFID tag is applied to (or)
incorporated into a product

3.  The information in the tag can be read by
using a reader.
A reader is used to identify all tags within its
reception coverage area.
 Information transmitted from the tag can be
interpreted by reading the data directly from
the reader itself or through a software based
interface

4. IN MARKETING –
(Warehouse)

7. It has three divisions
1. A scanning antenna
2. A transceiver with decoder
to interpret the data
3. A tag (or) transponder

11.  Passports
 Animal identification
 Human implants
 Libraries

12.  Line of sight
 RFID tags can be read at much greater
distances
 Read / write capability

13.  RFID is said by many in the industry to be front
run technology
 The biggest, as of unproven, benefit would
ultimately be in the consumer goods supply chain
 With rates of simulation such as silicon coming
down the cost of tags & readers also come down
 Once the production of tags & readers is done
on a mass scale their individual cost is bound to
come down
 With the above factors in mind we conclude
that RFID will be nothing less than a revolution

14. QUERIES ???