description about various applications of ecommerce

1. APPLICATIO
NS OF
E-
COMMERCE

2.  DEFINITION: Marketing is the management process
responsible for identifying, anticipating and
satisfying customer requirements profitability.

3. 1. Identifying customers 2. Anticipating
3. Satisfying Customer requirements profitability

4. Avatar www
Shopping Agents Cyber Shopping Malls

5. Objectives Of E-Marketing
1. Growth sales
2. AddValue by giving customers extra benefits
online
3. Get closer to customers
4. Save cost and increase profits in transactions
5. Extend the brand online, reinforce brand values

7. Online advertising is a form
of promotion that uses the
internet and WWW to deliver
marketing messages to
attract customers.
Main goal is to drive
customers to your website or
location.

8. Advantages
 Wider coverage
 Targeted Audiences
 Affordable
 Easy to track and measure
conversion
 Speed
 Informative
 Flexible payment
 Better ROI
 Easy audience engagement
 Better branding
Scope
Additional cost
Advertising
overload
Disadvantages

10.  A Web Search engine is a software system
that is designed to search for information
on the WWW.
 Search engines are programs that search
documents for specified keywords.
 A web search engine work by sending out
a spider to fetch as many documents as
possible.

11. SEARCH ENGINES VS DIRECTORIES
 Search engines automatically create
website listings by using spiders or
crawl web pages, index their
information, and follows that sites
links to other pages.
 Web directories are databases of
human- compiled results also known
as human-powered search engines.

12. WORKING OF WEB SEARCH
ENGINE
A engine operates in the following order:
 Web crawling
 Indexing
 Searching

13. HIGH- LEVEL ARCHITECTURE OF A
STANDARD WEB CRAWLER