Emailbidding is a platform that aims to address constraints in the email marketing industry by providing targeted email campaigns through an algorithm and auction-based system. The platform allows users to define targets, bids, budgets and send campaigns through a simple four-step process. It offers access to a large, qualified opt-in audience and uses targeting criteria like age, gender, interests to increase open and click through rates. Statistics and budget controls allow users to track performance of email campaigns.

1. Emailbidding

2. by
EMAIL MARKETING IS STILL IN ITS EARLY STAGE
An internet user
receives an average
Of 416 emails /
months
Only 15% of
commercial emails
are read
77% of internet users
prefer to receive ads by
email to be able to compare
with other channels
 An intensive use but still not sufficiently targeted

3. by
EMAILING IS ONE OF THE MOST POWERFUL LEVER!
79% of consumers
subscribes to more
campaigns to receive
targeted
promotions
66% of consumers
had made an online
purchase following
an email marketing
Online purchase
increases by 83%
when users are
contacted via email

4. by
HOWEVER, EMAILING HAS TODAY VERY LOW BUDGETS…
=> The emailing is a powerful leverage but its potential is far from being exploited
Budget : share of online ad spending
ROI : Revenue generated by 1$ spending
….COMPARED WITH ITS PERFORMANCE

5. by
OPERATIONNAL CONSTRAINS ACT AS A BRAKE ON ITS GROWTH
Many actors in the
marketplace
Long and tedious
process
Lack of clear reports
and statistics
Creations and messages
poorly adapted to the target
Lack of control over
spending
Approximate targeting
The Emailbidding platform replies to all these constrains point by point

6. by
EMAILBIDDING, HOW DOES IT WORKS ?
Criteria + CPC bid
Number of @ available :
Target + minimum price
Advisers
Publishers :
High quality and segmented
database
Visibility
Profitability
Criteria + CPC bid
Algorithm

7. by
HOW DOES THE ALGORITHM WORK ?
Gender
Age Interests
Behavior
Origin
Geo
A/B Testing
Publisher DB’s
Our smart matching algorithm fine-tunes targeting
decisions by analysing several criteria (gender, age,
interest centres, localisation, A/B Testing…) and send
campaigns to more responsive addresses.

8. by
CREATE YOUR CAMPAIGN IN 4 QUICK STEPS
1. Define your budget and your geographic zone 2. Define your target and your bid
3. Create your email and submit it 4. Track your performances4

9. by
EMAILBIDDING, THE MARKETPLACE-TO-BE FOR
YOUR EMAILING CAMPAIGNS

10. by
A SIMPLE AND EFFICIENT TOOL
Self-service and intuitive platform : your
campaign in 10mn
Database management without commitment
Keep your email toolkit and get the possibility to
track your campaigns and follow conversion rates

11. by
Timely detailed statistics : follow-up of the amount of
sending, of generated clicks, of email opening by
campaign
Track of the number of un-subscription, of hard
bounces, complains of spam…
Efficient comparison of all your campaigns
A PERFORMANT AND DETAILED TOOL

12. by
A LARGE AND QUALIFIED AUDIENCE
Opt-in deduplicated adresses
Outlook in real time of available audience
according to your targettings (CPC + filters)
Capacity to reach all opt-in addresses through
only one click

13. by
SEGMENTATION AND TARGETING ALGORITHM
Choice in targeting criteria (age, gender, region, interest
centres…)
Behaviour targeting algorithm
Opening email rate rise of 208% when the sending is
targeted

14. by
CPC model through auction mode
Definition of the daily or overall budget
BUDGET CONTROL

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TO SUM UP, EMAILBIDDING PROVIDES YOU :
Ease
of use
Segmentation
and targeting
algorithm
Maximal and
high quality
audience
Budgets
control

16. TRY THE EMAILBIDDING REVOLUTION !
Find us on
www.emailbidding.com