This document provides guidance on how to build your own eCommerce platform. It discusses performing a SWOT analysis and identifying strengths, weaknesses, opportunities, and threats. It then outlines steps to identify new online customers, determine products to sell, reevaluate customer service, set up automated and secure payments, create a website, launch the site successfully, increase the customer base by offering discounts and coupons, and promote the site on social media. The overall document provides a high-level overview of key considerations and steps for building an eCommerce platform.
