Facebook for business

1. Anitha.M -33003
Praveenkumar.R -33039
Swathika.A -33051
Adhitiya.U -33
Preethi.T

2. In-Depth analysis
• The platform has 1.71 billion monthly active users and
1.13 billion daily active users, on average.
• 82 percent of 18 to 29-year-olds online in the U.S. use
Facebook.
• The site tallies 8 billion average daily video views.
• More than 50 million businesses use Facebook Pages.
• Nearly one-third of Facebook users (32 percent)
engage with brands regularly.
• There are over 3 million companies that regularly use
Facebook to market their business.
• 70 percent of those companies are outside of the U.S.
• Facebook earned 19 percent of the $70 billion spent
worldwide on mobile advertising in 2015.

3. In-Depth analysis
• Images are responsible for 75 to 90 percent of an ad’s
performance on Facebook.
• According to one study, the average click-through rate
of a Facebook ad is 0.9 percent and the average cost-
per-click is $0.64.
• Since so many Facebook users watch video without
the sound on, captioned video ads can increase video
view time by an average of 12 percent.
• The most effective length for an ad title on Facebook
is four words, and 15 words for a link description.

4. Facebook for corporates
• Facebook Adverts
• Fb Makes $4 Billion revenue from advertising.
• Ads target bases on demographic, geographic and
profile information.
• FB ads are more like display ads than search ads.
• Facebook Page
• Establishes your business’ presence on Facebook, so
people can find out about you and connect with you.
• Messenger
• Automate responses and create Messenger bots to
connect with and serve your customers.
• Atlas
• People-based measurement, powered by Facebook.

7. Case Study
RAYMOND
• Motivating in-store visits
• One stop-shop
• Encouraging walk-ins
AIDEM INC.
• Connecting people to jobs
• Acquiring new applicants
• Deliering related ads

8. Sheops
• Founded by Nadia Patel Gangjee, Sheops is
Pakistan’s first women-only online marketplace
with 2,700 entrepreneurs and 90,000 members.
100,000monthly website visitors
59,000community members on Facebook
30,000active members on website
2,700new registered sellers with 780 active shops

9. Pitfalls
• Misperception About the Value of the Like
• Brand-Damaging Security Messages
• Over-posting and posting inappropriate content
• Not monitoring Facebook for suggestions,
complaints or questions regarding your business or
products
• Not maintaining any social media policy for
employees
• Not looking at user-behavior data
• Incomplete information of your brand image

10. How to avoid pitfalls
• Have some social media policy for employees
• Update the page regularly
• Respond to the customers whenever required
• Use Facebook insights
• Analyze the engagement of the post
• Avoid too much text (100-250 characters)
• Do not post boring or off-brand content

11. Engagement
• Engagement measures the
amount of times someone took
action on your posts. That could
mean clicking a link, sharing
your post, making a reaction or
leaving a comment.

12. Reach
• Reach is the number of people
your content is seen by on
Facebook. This can be through
either paid or organic efforts.

13. CTR & Ad frequency
• Click-through rate (CTR) shows
the percentage of people that
see your ad and click through to
your landing page.
• Ad frequency is the average
number of times people see a
specific ad.

14. Impression
• Reach tells you how many
people saw your posts,
impressions measure the
number of times your posts
were seen.

15. Page likes & follows
• Page Likes are the number of
people that follow your brand
on Facebook. They liked your
page or opted-in to be able to
have your posts show up in their
feed.

16. Video Retention
• To find out how what
percentage of your videos
people watch, you can check out
the Post Details section in
your Page Insights.

17. Boost sales
Website
conversion
01
App
engagement
02
Offer claims
03
Promote your
catalouge
04

18. Lead Generation
• Lead adverts
• Mobile app installs
• Website clicks

20. Best format
• Video adverts
• Slideshow adverts
• Canvas
• Photo adverts
• Carousel
• Link adverts