2. In-Depth analysis
• The platform has 1.71 billion monthly active users
and 1.13 billion daily active users, on average.
• 82 percent of 18 to 29-year-olds online in the U.S.
use Facebook.
• The site tallies 8 billion average daily video views.
• More than 50 million businesses use Facebook
Pages.
• Nearly one-third of Facebook users (32 percent)
engage with brands regularly.
3. In-Depth analysis
• There are over 3 million companies that regularly
use Facebook to market their business.
• 70 percent of those companies are outside of the
U.S.
• Facebook earned 19 percent of the $70 billion
spent worldwide on mobile advertising in 2015.
• Images are responsible for 75 to 90 percent of an
ad’s performance on Facebook.
4. In-Depth analysis
• According to one study, the average click-through
rate of a Facebook ad is 0.9 percent and the
average cost-per-click is $0.64.
• Since so many Facebook users watch video without
the sound on, captioned video ads can increase
video view time by an average of 12 percent.
• The most effective length for an ad title on
Facebook is four words, and 15 words for a link
description.
5. Facebook for corporates
Facebook Adverts
• Fb Makes $4 Billion revenue from advertising.
• Ads target bases on demographic, geographic
and profile information.
• FB ads are more like display ads than search ads.
Facebook Page
• Establishes your business’ presence on Facebook,
so people can find out about you and connect with you.
6. Facebook for corporates
Messenger
• Automate responses and create Messenger bots to connect with and
serve your customers.
Atlas
• People-based measurement, powered by Facebook.
7.
8.
9. Case Study
RAYMOND
• Motivating in-store visits
• One stop-shop
• Encouraging walk-ins
AIDEM INC.
• Connecting people to jobs
• Acquiring new applicants
• Deliering related ads
10. Sheops
• Founded by Nadia Patel Gangjee, Sheops is
Pakistan’s first women-only online marketplace
with 2,700 entrepreneurs and 90,000 members.
100,000monthly website visitors
59,000community members on Facebook
30,000active members on website
2,700new registered sellers with 780 active shops
11. Pitfalls
• Misperception About the Value of the Like
• Brand-Damaging Security Messages
• Over-posting and posting inappropriate content
• Not monitoring Facebook for suggestions,
complaints or questions regarding your business or
products
• Not maintaining any social media policy for
employees
• Not looking at user-behavior data
• Incomplete information of your brand image
12. How to avoid pitfalls
• Have some social media policy for employees
• Update the page regularly
• Respond to the customers whenever required
• Use Facebook insights
• Analyze the engagement of the post
• Avoid too much text (100-250 characters)
• Do not post boring or off-brand content
13. Engagement
• Engagement measures the
amount of times someone took
action on your posts. That could
mean clicking a link, sharing
your post, making a reaction or
leaving a comment.
14. Reach
• Reach is the number of people
your content is seen by on
Facebook. This can be through
either paid or organic efforts.
15. CTR & Ad frequency
• Click-through rate (CTR) shows
the percentage of people that
see your ad and click through to
your landing page.
• Ad frequency is the average
number of times people see a
specific ad.
16. Impression
• Reach tells you how many
people saw your posts,
impressions measure the
number of times your posts
were seen.
17. Page likes & follows
• Page Likes are the number of
people that follow your brand
on Facebook. They liked your
page or opted-in to be able to
have your posts show up in their
feed.
18. Video Retention
• To find out how what
percentage of your videos
people watch, you can check out
the Post Details section in
your Page Insights.
