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Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

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Kevin Gibbons
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SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.

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Using Social Media for Online Reputation Kevin Gibbons Director of Search, SEOptimise www.seoptimise.com twitter.com/kevgibbo
This is your brand’s new homepage! 2009/2010 2010/2011?
Twitter vs Google – who to trust? 90% of consumers trust recommendations from people they know… 70% still trust online consumer opinions from people they don’t know! 41% trust search engine results * Nielsen – July, 2009
“Build brands not around products but reputation”
No publicity… might be better this time!
How much negative traffic does your brand generate? 3% of 20.4 million searches = 612,000 negative clickthroughs per month
But really, what harm can social media do?
Tip 1) Claim your social media brand profiles
Tip 2) Develop a clear social media strategy
Tip 3) Use social media to open opportunities
Tip 4) Real-time search is increasingly important
Tip 5) – Look out for suggested search!
Thank you & any questions? Please subscribe to: www.seoptimise.com/blog And follow me on Twitter: twitter.com/kevgibbo

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Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

  • 1. Using Social Media for Online Reputation Kevin Gibbons Director of Search, SEOptimise www.seoptimise.com twitter.com/kevgibbo
  • 2. This is your brand’s new homepage! 2009/2010 2010/2011?
  • 3. Twitter vs Google – who to trust? 90% of consumers trust recommendations from people they know… 70% still trust online consumer opinions from people they don’t know! 41% trust search engine results * Nielsen – July, 2009
  • 4. “Build brands not around products but reputation”
  • 5. No publicity… might be better this time!
  • 6. How much negative traffic does your brand generate? 3% of 20.4 million searches = 612,000 negative clickthroughs per month
  • 7. But really, what harm can social media do?
  • 8. Tip 1) Claim your social media brand profiles
  • 9. Tip 2) Develop a clear social media strategy
  • 10. Tip 3) Use social media to open opportunities
  • 11. Tip 4) Real-time search is increasingly important
  • 12. Tip 5) – Look out for suggested search!
  • 13. Thank you & any questions? Please subscribe to: www.seoptimise.com/blog And follow me on Twitter: twitter.com/kevgibbo