Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Using Social Media for Online Reputation<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />www.seoptimise.com<br...
This is your brand’s new homepage!<br />2009/2010<br />2010/2011?<br />
Twitter vs Google – who to trust?<br />90% of consumers trust recommendations from people they know…<br />70% still trust ...
“Build brands not around products but reputation”<br />
No publicity… might be better this time!<br />
How much negative traffic does your brand generate?<br />3% of 20.4 million searches <br />=<br />612,000 negative clickth...
But really, what harm can social media do?<br />
Tip 1) Claim your social media brand profiles<br />
Tip 2) Develop a clear social media strategy<br />
Tip 3) Use social media to open opportunities<br />
Tip 4) Real-time search is increasingly important<br />
Tip 5) – Look out for suggested search!<br />
Thank you & any questions?<br />Please subscribe to: www.seoptimise.com/blog<br />And follow me on Twitter: twitter.com/ke...
Upcoming SlideShare
Loading in …5
×

Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

4,905 views

Published on

SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.

Published in: Business, Technology
  • Be the first to comment

Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

  1. 1. Using Social Media for Online Reputation<br />Kevin Gibbons<br />Director of Search, SEOptimise<br />www.seoptimise.com<br />twitter.com/kevgibbo<br />
  2. 2. This is your brand’s new homepage!<br />2009/2010<br />2010/2011?<br />
  3. 3. Twitter vs Google – who to trust?<br />90% of consumers trust recommendations from people they know…<br />70% still trust online consumer opinions from people they don’t know!<br />41% trust search engine results<br />* Nielsen – July, 2009<br />
  4. 4. “Build brands not around products but reputation”<br />
  5. 5. No publicity… might be better this time!<br />
  6. 6. How much negative traffic does your brand generate?<br />3% of 20.4 million searches <br />=<br />612,000 negative clickthroughs per month<br />
  7. 7. But really, what harm can social media do?<br />
  8. 8. Tip 1) Claim your social media brand profiles<br />
  9. 9. Tip 2) Develop a clear social media strategy<br />
  10. 10. Tip 3) Use social media to open opportunities<br />
  11. 11. Tip 4) Real-time search is increasingly important<br />
  12. 12. Tip 5) – Look out for suggested search!<br />
  13. 13. Thank you & any questions?<br />Please subscribe to: www.seoptimise.com/blog<br />And follow me on Twitter: twitter.com/kevgibbo<br />

×