Strategy for better engagement on Social Media.How it can be improved?

1. Strategy for better
engagement on
Social Media

2. What We’ll Achieve
Increase donations and
compel users to learn
more about institute
Increase followers on the
page and develop a
strategy for an increasing
user slop
1
2 4
Engage more social media
users and leave a better mark
of page
Create better methods for
students or the targeted
audience to access specific
content
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3. How we can make our page
better?
Well, there is a lot going wrong
with your page.
Abstract

4. Care Foundation Instagram Page
• The page currently has about 2.2k followers.
• 700 posts
• Mostly the data is picture based
• Average likes/engagements of about 10-15 people.

5. Possible Reasons for less engagement
• The content isn’t interactive.
• There is no consistency.
• The page is not reaching enough people.
• Obsolete follower accounts.
• No Call-to-Actions
• Less information about organizations
• Videos are just picture slideshows

6. Let’s Discuss the
Solutions

7. Facebook Marketing
• We need to reach new followers who are currently interested and active.
• We can target a specific audience, area and select our budget.
• This is crucial and less costly for reaching an audience.
• For example, MVMT Watches saw a 20% lower cost per conversion and cost per action when
running Instagram and Facebook adverts.
• Kanul was able to see a similar cost per install, generating a 2.8x higher return on advertising
spend.

8. Videos Rather than Images
• The videos shouldn’t be just slideshows.
• The content should be interactive and have a purpose.
• Provoke users to take action.
• Interactive Short.
• Promote Events, Visits, or Success Stories.
• Engaging Video Texts (Subtitles)

9. Videos Rather than Images

10. #HashTags
• Hashtags are important because they explore a category.
• Brands can see a 50 percent increase.
• Interactions are highest on Instagram posts with 11+ hashtags.
• Individuals can see a 100 percent increase in engagement by
using hashtags.
• Retweets increase from 25% to 40%.
#

12. Influencers
• Influencers attract more people and improve engagements.
• People tend to listen more to the topics addressed by influencers.
• 80% of marketers say influencer marketing is effective
• 89% say it works just as well (if not better) than other marketing channels.
• 71% of marketers say the quality of customers and traffic from influencer
marketing is better than other sources.

13. Influencers

14. Student Essentials/Links
• Potential Donors won’t interact with us due to less awareness of page.
• They need to see what is being done and how.
• Description needs to contain links to specific pages
• If it’s a success story how it is achieved.
• Convey a proper message with links and
a call to action. (Scholarships/ Information/ Opportunities)

15. Live Sessions
• Do a live Q&A with your audience
• Shows there is a dedicated team “behind the scenes” compromised to
Care.
• Make your live videos successful using instagram live to stream live.
• Let Users know the page is active and working
• Promote Events, Visits, Schools, and Donations

16. Craft Compelling Content
• It provides an additional level of engagement with users
• 58% of Instagram users say they become more interested in a brand or product
after seeing Polls ,Contests ,Questions and Quizzes in their Stories
• Gather feedback
• Get Ideas
• Promote Events, Donation Drives

18. Consistency
Being consistent in your brand allows you to grow in audience engagement
and reach. From the tone of voice used in messages to the aesthetics of
your profiles, you need to be recognizable to gain traction among your
intended audience. When your content quality, quantity or schedule isn’t
consistent, it can confuse your customers. Keeping with a regular strategy
not only helps create a better customer experience but it also helps build
credibility, reputation and brand trust.

19. Consistency
• It is crucial to stay active to let the audience know the page is cared for.
• There should be consistent posts for engagements.
• The Instagram Algorithm automatically does not prompt inconsistent
pages.
• There should be post/video daily.

20. Consistency

21. Call to Action
• This is really important to promote content/page.
• Donate Now Option should have a link.
• There should be links in the description related to the post.
• There should be direct links to the donation pages, Information or
volunteer.

23. Thank You!