This document discusses how emotions are used in advertisements and marketing. It explains that marketing involves the 4 P's of marketing - product, price, place, and promotion. Advertisements aim to attract more customers by reaching them at the right time and place through promotions. Both positive and negative emotions like humor and fear are used in advertisements to appeal to customers' emotions.

1. POOJA K BHALIYA
Enrollment no.
Submitted to:PG15101002
Smt. S.B. Gardi
Department of English
M.K.Bhavnagar University, Bhavnagar.
“How ‘EMOTIONS are use in the
Advertisements and Marketing”

2. Advertisement…!!&
Marketing…!!!
 Why…??
 Aim...??
 Media…??

3. The management process through which
goods and services move from concept to the
customer. It includes the coordination of
four elements called the 4 P's of marketing:
(1) identification, selection and
development of a product,
(2) determination of its price,
(3) selection of a distribution channel to
reach the customer's place, and
(4) development and implementation of a
promotional strategy.
Read more:
http://www.businessdictionary.com/definiti
on/marketing.html
MARKETING

4. Attract more customers
Whether you’re looking to bring in new
website visitors, grow online sales, get the
phones ringing or keep customers coming
back for more, Google AdWords can help.
Reach the right people at the right
time
Your business gets found by people on
Google precisely when they're searching for
the things that you offer.
Advertise locally or globally
Target your ads to customers in certain
countries, regions or cities – or within a set
distance from your business or shop.
“ADVERTISEMENTS”

5. How Emotions are use in Advertisement
and Marketing?
Positive Negative

6. Humour ...
Fear...
Emotional
add...