SNSW Team - Light Green Lead Generation In today's competitive world, businesses are constantly seeking effective strategies to identify, engage, and convert potential customers into loyal advocates. The success of any organization heavily relies on its ability to generate a consistent stream of qualified leads through lead generation. This ppt will provide you a basic knowledge about the lead generation - meaning, need and importance, process, strategies, tools used and lead generation companies.

1. DONE BY :
TEAM - LIGHT GREEN (GROUP 8)
LEAD
GENERATION

2. CONTENTS
Lead Meaning
Lead Generation Meaning
Need & Importance of lead
generation
B2B and B2C - lead
generation
Process
Strategies
Tools used
Lead generation companies
1.
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8.

3. LEAD
Marketing qualified lead
Sales qualified lead
Product qualified lead
Service qualified lead
A lead is any person or company who
indicates potential interest in a
company's product or service.
Not all leads are worth pursuing.
Types of lead:

4. LEAD GENERATION
The process of generating consumer
interest in your product or service to
convert that interest into a sale and place
people in your sales funnel.
Leads can be generated by capturing
contact information via different channels.
Lead generation can be for both B2B and
B2C
Types of lead generation:
Inbound lead generation
Outbound lead generation

5. Crucial for any business growth
01
A fundamental point in an individual's journey
to becoming a delighted customer.
02
Can nurture qualified prospects from
tentative interest all the way to the customers
and ambassadors your brand relies on.
03
Helps you: target the right people, build brand
awareness, competitive analysis, product
improvement tips
04
NEED & IMPORTANCE OF
LEAD GENERATION

6. B2B B2C
Target Group
Market to other companies, to multiple
decision-makers to convince them to buy
Market directly to consumers
Timespan Last for months or even years Has a shorter sales cycle - few days
Channel
LinkedIn - preferred channel for B2B
compared to other social media channels
All social media channels are useful
Goals
To build a personal relationship with
prospects based on trust
To attract the attention of price-
conscious, emotion-driven consumers in
a saturated market
B2B AND B2C
LEAD GENERATION

7. Define your ideal
customer profile (in B2B)
or buyer persona (in
B2C) and how to identify
a qualified lead
Define your leads
01
Personalize your offer to
your target audience
02 03
Premium sales
intelligence allows you
to get relevant customer
information in bulk
04
Good coordination
between sales and
marketing team to
convert lead into
customers
05
Decline in lead generation
program - revisit initial stage
and assess whether your
target audience has
undergone any alterations
06
Automating routine
processes saves your
time and budget for
more complex lead
generation programs.
07
Allows your company to
identify the best lead
generation channels and
room for improvement
Tailor your content
Invest in lead
intelligence
Align sales and
marketing teams
Measure the success
of lead gen programs
Use tools appropriate
for the channel
Evaluate your
audience regularly
PROCESS
INVOLVED

8. INBOUND
leads finds you
PPC Advertising
Cold Outreach
Content
syndication
OUTBOUND
you get leads
Content
Social Media
SEO
LEAD GENERATION PROCESS
through with

9. Constantly creating
new content: blog
posts, ebooks, white
papers, how-to guides,
FAQs and so on.
CONTENT
MARKETING
Landing pages :
allows to tell your
business story, to
explain the value
you deliver in a
way that’s specific
to a particular
customer.
Have something
unique that all
potential
customers are
looking for —
testimonials.
Crucial to capture
customer's email
address and
consistently
deliver valuable
content via email
A great source of
leads because you
get exposure to
people who are
contextually
interested in a
similar offering
Works well for
nurturing leads
and turning them
into customers by
telling your
compelling story
over time.
WEBSITE
OPTIMIZATION
CASE
STUDIES
EMAIL
MARKETING
PAY-PER-CLICK
(PPC) ADS
SOCIAL MEDIA
CONTENT & ADS
STRATEGIES

10. TOOLS USED
Customer Relationship
Management (CRM) Software
Email Marketing Tools
Landing Page Builders
Lead Capture Forms
Social Media Management
Tools
Lead Scoring and Analytics
Tools
Web Analytics Tools
Live Chat and Chatbot Tools
Sales and Marketing
Automation Platforms
Data Enrichment and Lead
Database Tools

11. LEAD GENERATION
COMPANIES
Operate by amassing consumer and
business data, which they then offer to
businesses seeking new leads.
Categorize this information to ensure
relevance to the target market and may even
rank leads based on their “warmth” or
readiness to convert.

12. LEAD GENERATION
COMPANIES
Provides a range of services, including:
Database marketing
In-house marketing teams
Comprehensive databases of businesses
and professional information
Example of lead generation companies:
WebiMax, Callbox, Upcall, CIENCE,
DiscoverOrg

13. MEET THE TEAM
Ashwathi
Azhar
Kishore
Mashoodah
Padmassri
Rajesh
Shamiq
Suvedha
Vinod Kumar