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What is Sales 2.0?


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What is Sales 2.0? Much has changed since Sales 1.0, and it's important for sales organizations to keep up with the changing times. Check out this new Slideshare, inspired by InsideView, on what exactly is Sales 2.0.

Published in: Technology, Business

What is Sales 2.0?

  1. 1. What is Sales 2.0? Brought to you by InsightSquared and InsideView
  2. 2. Everyone has a different definition. “Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively.” – Nigel Edelshain
  3. 3. Everyone has a different definition. “Sales 2.0 is a more efficient and effective way of selling for the buyer and the seller enabled through technology.” – Anneke Seley
  4. 4. Everyone has a different definition. "Sales 2.0 brings together productivity tools and processes that transform sales from an art to a science.” - InsideView
  5. 5. Everyone has a different definition. "Sales 2.0 uses online technology with better predictive analytics and performance monitoring to sell more efficiently.” - InsightSquared
  6. 6. What was Sales 1.0? Sales 1.0 is the traditional sales model with face-to- face interactions. It is seen as an art rather than a science.
  7. 7. What was Sales 1.0? Sales 1.0 relied on social meetings like golf or conferences to build networks and find prospects.
  8. 8. What was Sales 1.0? Salespeople had very little knowledge of their prospects’ interest in their product.
  9. 9. What was Sales 1.0? Sales 1.0 now seems inefficient and unfocused, when compared with Sales 2.0.
  10. 10. What is Web 2.0? Web 2.0 describes web sites that use internet technology to enable increased interaction, collaboration, and sharing on the Web.
  11. 11. What is Web 2.0? It moves beyond the earlier model of passive content viewing by allowing users to enter into a dialogue within a virtual community.
  12. 12. What is Web 2.0? It lead to social networking, digital medial sharing, and SaaS (Software-as-a-Solution) apps.
  13. 13. What is Web 2.0? Sales 2.0 arose from Web 2.0, thanks to blogs, networking sites, and web applications.
  14. 14. What is Enterprise 2.0? Enterprise 2.0 uses Web 2.0 technologies to improve internal communication within a company.
  15. 15. What is Enterprise 2.0? It takes advantage of blogs, wikis, the cloud, and group messaging to stay organized and securely share information.
  16. 16. What are Sales 2.0 Tools? Social media platforms allow users to share content with their networks. Examples are Facebook, LinkedIn, SlideShare, YouTube, Vimeo, Vine, and Twitter.
  17. 17. What are Sales 2.0 Tools? Online CRM solutions allow you to track leads from the prospecting stage all the way to the close. One example is .
  18. 18. What are Sales 2.0 Tools? Applicant Tracking Systems for recruiting agencies follow applicants to see how many jobs were placed. One example is Bullhorn.
  19. 19. What are Sales 2.0 Tools? Sales intelligence apps combine social media and company info with search filters to discover business insights. One provider is InsideView.
  20. 20. What are Sales 2.0 Tools? Data Analytics programs partner with CRMs and ATSs to model company data in readable, easily understood formats. One provider is InsightSquared.
  21. 21. What is the Sales 2.0 Cycle? 1. Search for information about targets online. Use search engines, company websites, and social networks.
  22. 22. What is the Sales 2.0 Cycle? 2. Research information about the company like news, funding, and leadership. Find personal information about prospects to establish a connection.
  23. 23. What is the Sales 2.0 Cycle? 3. Contact the key company decision makers directly. Find their contact info online.
  24. 24. What is the Sales 2.0 Cycle? 4. Negotiate using traditional methods reinforced by social media and sales intelligence insights.
  25. 25. What is the Sales 2.0 Cycle? 5. Close by stressing the benefits of your product or service to that particular company. Use the information you gathered in previous steps.
  26. 26. Why is Sales 2.0 Important? Customers have changed.
  27. 27. Why is Sales 2.0 Important? Most businesses are now online and using social media.
  28. 28. Why is Sales 2.0 Important? Salespeople who use Sales 2.0 have the newest information at their fingertips. They save time and effort.
  29. 29. Why is Sales 2.0 Important? Businesses are noticing the difference. More and more are starting to use Sales 2.0 every day. Who would want to be left behind?
  30. 30. Thank you for viewing our presentation!
  31. 31. You can visit our website at and our blog at
  32. 32. Photo Credits “Computer Repair” Courtesy of Sean MacEntee “Dictionary” Courtesy of greeblie “the hardware salesman” Courtesy of Jes (mugly) “Webbed” Courtesy of Anita Ritenour “Before there was E-Mail” Courtesy of Mike Renlund “old tools” Courtesy of spinster cardigan “Used front wheel” Courtesy of itsbruce “Old computers” Courtesy of Leif K-Brooks “Salman Ahmad inspires the audience to sing and clap along” Courtesy of M. Elizabeth Williams, Girl + Camera LLC, and TEDx NJLibraries