Sales 2.0 is a modern sales approach that utilizes web 2.0 technologies and social media to enhance efficiency for both buyers and sellers, contrasting with the traditional sales 1.0 model based on face-to-face interactions. It involves various tools like online CRM, social media platforms, and sales intelligence apps to track leads and gather insights. This evolution is driven by changing customer behavior and the increasing online presence of businesses.

1. What is Sales 2.0?
Brought to you by InsightSquared and InsideView

2. Everyone has a different definition.
“Sales 2.0 is about sales people using Web 2.0 tools
and social media to sell more effectively.” – Nigel
Edelshain

3. Everyone has a different definition.
“Sales 2.0 is a more efficient and effective way of
selling for the buyer and the seller enabled through
technology.” – Anneke Seley

4. Everyone has a different definition.
"Sales 2.0 brings together productivity tools and
processes that transform sales from an art to a
science.” - InsideView

5. Everyone has a different definition.
"Sales 2.0 uses online technology with better
predictive analytics and performance monitoring to
sell more efficiently.” - InsightSquared

6. What was Sales 1.0?
Sales 1.0 is the traditional sales model with face-to-
face interactions. It is seen as an art rather than a
science.

7. What was Sales 1.0?
Sales 1.0 relied on social meetings like golf or
conferences to build networks and find prospects.

8. What was Sales 1.0?
Salespeople had very little knowledge of their
prospects’ interest in their product.

9. What was Sales 1.0?
Sales 1.0 now seems inefficient and unfocused, when
compared with Sales 2.0.

10. What is Web 2.0?
Web 2.0 describes web sites that use internet
technology to enable increased interaction,
collaboration, and sharing on the Web.

11. What is Web 2.0?
It moves beyond the earlier model of passive content
viewing by allowing users to enter into a dialogue
within a virtual community.

12. What is Web 2.0?
It lead to social networking, digital medial sharing,
and SaaS (Software-as-a-Solution) apps.

13. What is Web 2.0?
Sales 2.0 arose from Web 2.0, thanks to blogs,
networking sites, and web applications.

14. What is Enterprise 2.0?
Enterprise 2.0 uses Web 2.0 technologies to improve
internal communication within a company.

15. What is Enterprise 2.0?
It takes advantage of blogs, wikis, the cloud, and group
messaging to stay organized and securely share
information.

16. What are Sales 2.0 Tools?
Social media platforms allow users to share content
with their networks. Examples are Facebook, LinkedIn,
SlideShare, YouTube, Vimeo, Vine, and Twitter.

17. What are Sales 2.0 Tools?
Online CRM solutions allow you to track leads from
the prospecting stage all the way to the close. One
example is SalesForce.com .

18. What are Sales 2.0 Tools?
Applicant Tracking Systems for recruiting agencies
follow applicants to see how many jobs were placed.
One example is Bullhorn.

19. What are Sales 2.0 Tools?
Sales intelligence apps combine social media and
company info with search filters to discover business
insights. One provider is InsideView.

20. What are Sales 2.0 Tools?
Data Analytics programs partner with CRMs and ATSs
to model company data in readable, easily understood
formats. One provider is InsightSquared.

21. What is the Sales 2.0 Cycle?
1. Search for information about targets online. Use
search engines, company websites, and social
networks.

22. What is the Sales 2.0 Cycle?
2. Research information about the company like
news, funding, and leadership. Find personal
information about prospects to establish a connection.

23. What is the Sales 2.0 Cycle?
3. Contact the key company decision makers directly.
Find their contact info online.

24. What is the Sales 2.0 Cycle?
4. Negotiate using traditional methods reinforced by
social media and sales intelligence insights.

25. What is the Sales 2.0 Cycle?
5. Close by stressing the benefits of your product or
service to that particular company. Use the
information you gathered in previous steps.

26. Why is Sales 2.0 Important?
Customers have changed.

27. Why is Sales 2.0 Important?
Most businesses are now online and using social
media.

28. Why is Sales 2.0 Important?
Salespeople who use Sales 2.0 have the newest
information at their fingertips. They save time and
effort.

29. Why is Sales 2.0 Important?
Businesses are noticing the difference. More and
more are starting to use Sales 2.0 every day. Who
would want to be left behind?

30. Thank you for viewing our presentation!

31. You can visit our website at
http://www.insightsquared.com/ and our blog at
http://www.insightsquared.com/blog/

32. Photo Credits
“Computer Repair” Courtesy of Sean MacEntee
“Dictionary” Courtesy of greeblie
“the hardware salesman” Courtesy of Jes (mugly)
“Webbed” Courtesy of Anita Ritenour
“Before there was E-Mail” Courtesy of Mike
Renlund
“old tools” Courtesy of spinster cardigan
“Used front wheel” Courtesy of itsbruce
“Old computers” Courtesy of Leif K-Brooks
“Salman Ahmad inspires the audience to sing and
clap along” Courtesy of M. Elizabeth Williams, Girl +
Camera LLC, and TEDx NJLibraries