The document discusses Tom Ford, an American fashion designer and film director. It provides details about Ford's background and career, including founding his eponymous fashion brand in 2005. It discusses the growth and expansion of the Tom Ford brand globally over the years. It also analyzes some of the brand's strengths like independence in design, and weaknesses like reliance on Tom Ford's public image. Finally, it provides demographic data on the brand's global luxury sales and consumer base.

2. Subrata Kumar Sarker
ID: 151014002
Department of Textile Engineering

3. Name of My Presentation
Tom Ford fashion brand

4. Fashion
Fashion is a general term for a
popular style or practice especially
in clothing, footwear, accessories
makeup & furniture.
Design
Design is the creation of a plan for
the construction of an object or
system.

5. Fashion design
Fashion design is the art of
application for design and
natural beauty to clothing and
accessories. Fashion designing is
influenced by cultural and
social latitudes, and has varied
over time and place. Fashion
designers work in a number of
ways in designing clothing and
accessories. Some work alone or
as part of a team.

6. Tom Ford was
born on August
27, 1961, in
Austin, Texas.
He is an
American
fashion
designer, film
director,
screenwriter,
and film
producer.

7. TOM FORD HISTORY
2005 –Creation of the TOM FORD
brand/Launch of Black Orchid
2005-06 –TOM FORD announced its
partnership with Marceline Group to
produce and distribute optical frames
and sunglasses.
2007 –Opening of New York Flagship
store at 845 Madison Avenue
2007 –Launch of the TOM FORD
menswear fashion collection and
men’s accessories collection
2010 September–Launch of TOM
FORD Women’s Spring Summer 2011
Haute Couture fashion collection.
2010 –21 Tom Ford stores worldwide
including shop-in-shops such as
Milan, Tokyo, Las Vegas, Dubai,
Zurich, and Russia

8. ➢The Tom Ford brand is
sophistication, luxury, polish. He's
part of the reason behind a
renaissance in menswear, a
renewed propriety, why men are
wearing bow ties and pocket
squares again and taking a brush
and polish to their shoes.
➢Tom Ford is more than a
visionary designer and luxury
brand. He is a charismatic
salesman, a ruthless brand
executive, an innovative art
director, and a canny marketing
guru.
➢Tom Ford’s skill for
multitasking, as well as a
meticulous attention to detail,
control and perfectionism.

9. Evening dress by Tom Ford for Yves
Saint Laurent Rive Gauche. Selected
as Dress of the Year for 2004.
Tom Ford’s success has come, due to
his drive to succeed.
Tom Ford's success has been
recognized by a number of awards
including these huge milestones:
Five awards from the prestigious
Council of Fashion Designers of
America (CFDA) (1995), (2001),
(2002), (2004), (2008)
Four Vogue Fashion Awards (1995),
(1996), (1999), (2002);

10. TOM FORD COLLECTIONS

11. WHITE BUTTON DOWN NAVY SUIT
TOP MAN
$70.00 -$90.00
TOM FORD
$990.00
$900.00
TOP MAN
$400.00
TOM FORD
$3,990.00
$3550.00

12. Strengths & Weaknesses
• Independence in design and management
• Constant high branding position
A foot in the entertainment industry
• Strong connection with Tom Ford the person
• Provocative advertisement
• Tom Ford’s association with Gucci and Yves Saint Laurent

13. Social And Cultural
Tom Ford brand represent fashion, luxury and sexy
Tom Ford image has became a rich upper class society
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50
100
150
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400
450
2010 2011 2012 2013 2014 2015 2016 2017 2018
Global Luxury Sales and Growth 2010/18 US$ Billion
US$ Billion Year-on-Year% Growth

14. Demographics
 Consumers in Europe and the United States
 Consumers in Asia
Chinese
30%
American
23%
Europeans
17%
Other countries
30%
Global Luxury Spending in 2015
Chinese American Europeans Other countries